Mitsubishi UFJ NICOS Co., Ltd.

Sahoda

At the time, our concern was that sales representatives were using multiple systems and Excel files for tasks such as pre-proposal research and internal reporting. This consumed a significant amount of time, leaving insufficient time to engage directly with our customers. Therefore, we launched this project with the goal of centralizing information in Salesforce to improve productivity and build a framework that further strengthens our customer relationships.

Ono

Previously, when recording sales activities in our existing system, corporate names were registered in various formats, including Kanji, Katakana, and English characters. As a result, the same corporation was registered as multiple customer records, creating challenges for searchability and centralized management.
At the start of the project, we prioritized managing customer information uniquely by corporate entity above all else, which led us to decide to implement uSonar. Looking back, I believe that without uSonar's products, this project would not have been a success.

Ono

We had previously requested corporate number assignment from uSonar on an ad-hoc basis. When considering the implementation for this project, we compared it with services from other companies, but the deciding factors were the extensive database of 12.5 million corporate records and the seamless integration with Salesforce.
Before implementation, we tested how many corporate numbers could be assigned to our existing customer data, and the results exceeded our expectations. I also clearly remember being impressed by the smoothness of the Salesforce integration when we first viewed the demo screen.

Sahoda

First, we established a dedicated project office within the headquarters and conducted a PoC for the implementation of Salesforce and uSonar. After a trial period in select departments, we rolled it out to all departments within the headquarters.
During the PoC and trial phases, we repeatedly held interviews and discussions, striving to achieve a UI/UX that would allow users to experience tangible benefits.

Sahoda

When we held internal briefing sessions for Salesforce, many employees expressed interest in SideSonar. I believe they were surprised by the volume and quality of information available through SideSonar.
I think it helped them visualize specific use cases, such as creating target lists using the 12.5 million corporate records and verifying group and subsidiary company structures.

Ono

The integration between SideSonar and Salesforce also received a positive response.
In our daily operations, we often have to launch multiple systems, but the integration between SideSonar and Salesforce was praised for being surprisingly smooth.

Sahoda

The ability to register customer information into Salesforce seamlessly.
It is extremely rare for a company not to be found within uSonar's database of 12.5 million corporate records, and even in those rare cases, uSonar provides prompt research support. The timely updates of attribute information and the high frequency of automatic synchronization with Salesforce are also significant advantages. Sales representatives can now view the latest customer information directly within Salesforce without needing to check Side Sonar.

Ono

Furthermore, with recent updates, we can now view customer-related news directly within Salesforce. I personally check for news updates within Salesforce as well.
I feel that uSonar's updates consistently provide the services that users truly need.

Sahoda

I have a very memorable experience regarding the support from uSonar. One of the features in Mixer allows us to upload our own corporate list files and output them linked with uSonar's corporate attributes. However, this required a file transfer operation via drag-and-drop, which our company's environment at the time could not support.
Knowing it was a difficult request, I asked if it would be possible to specify the file path directly. They immediately brought it up in an internal meeting, and they were able to accommodate us.
I remember being deeply impressed by uSonar's commitment to responding promptly to user feedback.

Ono

I also feel that uSonar's customer success team is extremely helpful. Many of our users participate in the training sessions for SideSonar, and they are highly regarded for being very easy to understand.
I am also grateful that the sessions are held in stages, such as Beginner / Intermediate / Advanced, to match the skill levels of the participants.

Ono

I can say it has been a success as a first phase. By using uSonar, we have achieved unique management of customer information at the corporate level and are able to accumulate customer information and sales activity data in Salesforce.
In the next phase, we believe it is important to utilize that information, and targeting sales prospects using uSonar's data and Salesforce data is one such initiative.

Sahoda

We are improving the accuracy of our target lists by using the "Trans" feature of SideSonar to append financial information, industry classifications, and revenue scales.
Furthermore, while target list creation was previously handled mostly by the planning department, the introduction of SideSonar has encouraged the sales team to proactively conduct their own targeting. Since it is possible to target from various angles using features like "Story," we are beginning to approach sales with new perspectives and ideas.

Sahoda

Salesforce and SideSonar will be utilized even further. We aim to enhance the quality and volume of our sales activities through effective target list creation, automatic integration into Salesforce, opportunity management, and win/loss analysis. We are also envisioning collaborative use with other internal departments and group companies, aiming to provide services that exceed our customers' expectations.

Ono

Salesforce and SideSonar are not just about the implementation; how they are used afterward is what matters most. We look forward to your continued support, uSonar Co., Ltd.