Mitsubishi UFJ NICOS Co., Ltd.

Sahoda

At the time, we were concerned that our sales representatives were using multiple systems and Excel files to verify information for proposal preparation and internal reporting. This consumed a significant amount of time, preventing them from dedicating sufficient time to engaging with our clients. Therefore, we launched this project with the goal of centralizing information in Salesforce to improve productivity and establish a framework that further strengthens our client relationships.

Ono

Previously, when recording sales activities in existing systems, corporate names were registered in various formats, including Kanji, Katakana, and English characters. As a result, the same corporation was registered as multiple customer records, leading to challenges in searchability and centralized management.
At the start of the project, we prioritized managing customer information uniquely at the corporate level and decided to implement uSonar. Looking back, I believe the project would not have been successful without uSonar's products.

Ono

We had previously requested uSonar to assign corporate numbers on an ad-hoc basis. While we compared other services for this project, the deciding factors were the extensive database of 12.5 million corporate records and the seamless integration with Salesforce.
Before implementation, we tested how many corporate numbers could be assigned to our existing customer data, and the results exceeded our expectations. I also clearly remember being impressed by the smoothness of the Salesforce integration when we viewed the demo.

Sahoda

First, we established a dedicated project office within the division and conducted a PoC for the implementation of Salesforce and uSonar. After a trial period in select departments, we rolled it out to all departments within the division.
During the PoC and trial phases, we conducted repeated interviews and discussions, striving to achieve a UI/UX that allows users to experience tangible benefits.

Sahoda

When we held internal briefing sessions for Salesforce, many employees showed interest in SideSonar. I believe they were surprised by the volume and quality of information available through SideSonar.
I think it helped them visualize concrete use cases, such as creating target lists using our database of 12.5 million corporate records or verifying group and subsidiary company structures.

Ono

The integration between SideSonar and Salesforce also received a positive response.
In our daily operations, we often have to launch multiple systems, but the feedback was that the integration between SideSonar and Salesforce is surprisingly seamless.

Sahoda

Salesforce allows for the seamless registration of customer information.
It is extremely rare for a search not to yield a match within uSonar's database of 1250 million corporate records, and even in those rare instances, the uSonar team conducts prompt investigations on our behalf.
The timely updates to attribute information and the high frequency of automatic synchronization with Salesforce are also significant advantages. Our sales representatives can now access the latest customer information directly within Salesforce without needing to check Side Sonar.

Ono

Furthermore, recent updates now allow us to view customer-related news directly within Salesforce. I personally check for news updates within Salesforce as well.
I feel that uSonar's updates consistently provide the services that users truly need.

Sahoda

I have a very memorable experience regarding the support provided by uSonar. One of the features of the Mixer allows users to upload their own corporate list files and output them linked with uSonar's corporate attributes. However, this required a drag-and-drop file movement operation, which was not compatible with our company's environment at the time.
Even though I knew it was a difficult request, I asked if it would be possible to specify the file path directly. They immediately brought it to an internal meeting, and the feature was subsequently implemented.
I remember being deeply impressed by uSonar's commitment to responding immediately to user feedback.

Ono

I also feel that uSonar's customer success team is exceptionally helpful. Many of our users participate in the Side Sonar training sessions, and they are highly regarded for being very easy to understand.
We also appreciate that these sessions are held at different levels, such as beginner, intermediate, and advanced, to match the proficiency of the participants.

Ono

I can say it has been a success as a first phase. By using uSonar, we have achieved unique management of customer information at the corporate level, and we are now able to accumulate customer and sales activity information in Salesforce.
We believe that utilizing this information is crucial for the next phase, and targeting sales prospects by leveraging data from both uSonar and Salesforce is one such initiative.

Sahoda

We are improving the accuracy of our target lists by using the "Trans" feature in SideSonar to append financial data, industry types, and revenue scales.
Furthermore, while target list creation was previously handled mostly by the planning side, the introduction of SideSonar has encouraged sales teams to perform targeting proactively. With features like "Story" allowing for targeting from various angles, we are beginning to see a shift toward sales approaches driven by new perspectives and ideas.

Sahoda

Salesforce and SideSonar will be utilized even further. We aim to enhance the quality and quantity of our sales activities through effective target list creation, automated data entry into Salesforce, opportunity management, and win/loss analysis. Furthermore, we envision collaborating with other internal departments and group companies to provide services that exceed our customers' expectations.

Ono

It is important to remember that the implementation of Salesforce and SideSonar is not the end, but rather the beginning of how they are utilized. We look forward to your continued support, uSonar.