Mitsubishi UFJ NICOS Co., Ltd.

Sahoda

At the time, our primary concern was that sales representatives were using multiple systems and Excel files to verify information for pre-proposal preparation and internal reporting. This consumed a significant amount of time, preventing them from dedicating sufficient time to our clients. Consequently, we launched this project with the goal of establishing a system that would improve productivity and further strengthen client relationships by centralizing information within Salesforce.

Ono

Previously, when recording sales activities in our existing system, corporate names were registered in various formats, including Kanji, Katakana, and English characters. As a result, the same corporation was registered as multiple customer records, leading to challenges in searchability and centralized management.
At the start of the project, we prioritized managing customer information uniquely by corporate entity and decided to implement uSonar. Looking back, I believe the project would not have been a success without uSonar's products.

Ono

We had previously requested corporate number assignment from uSonar on an ad-hoc basis. When considering the implementation for this project, we compared it with services from other companies, but the deciding factors were the extensive database of 12.5 million corporate records and the seamless integration with Salesforce.
Before implementation, we tested how many corporate numbers could be assigned to our existing customer data, and the results exceeded our expectations. I also clearly remember being impressed by the smoothness of the Salesforce integration when we viewed the demo screen.

Sahoda

First, we established a dedicated project office within the headquarters and conducted a PoC for the implementation of Salesforce and uSonar. After a trial period in select departments, we rolled it out to all departments within the headquarters.
Throughout the PoC and trial phases, we engaged in repeated interviews and discussions, striving to achieve a UI/UX that allows users to experience tangible benefits.

Sahoda

When we held Salesforce briefing sessions internally, many employees showed interest in Side Sonar. I believe they were impressed by the volume and quality of information available through Side Sonar.
I think it helped them visualize concrete use cases, such as creating target lists using 12.5 million corporate records and identifying group and affiliated companies.

Ono

The integration between Side Sonar and Salesforce also received a positive response.
Although we often have to launch multiple systems during our daily operations, the integration between Side Sonar and Salesforce was praised for being surprisingly seamless.

Sahoda

The ability to seamlessly register customer information into Salesforce. It is extremely rare for a search not to yield a match within uSonar's database of 12.5 million corporate records, and even in those rare cases, uSonar conducts prompt investigations for us. The timely updates of attribute information and the high frequency of automatic synchronization with Salesforce are also significant advantages. Our sales representatives can now verify the latest customer information directly within Salesforce without needing to check Side Sonar.

Ono

Furthermore, with recent updates, we can now view news related to our customers directly within Salesforce. I personally check for news updates within Salesforce as well. I feel that uSonar's updates consistently provide the services that users truly need.

Sahoda

There is one instance of uSonar's support that left a lasting impression on me. One of the features of the Mixer allows users to upload their own corporate list files and output them linked with uSonar's corporate attributes. At the time, this required a drag-and-drop file movement operation, which was not compatible with our company's environment. Even though I knew it was a difficult request, I asked if it would be possible to specify the file path directly. They immediately brought it to an internal meeting, and it was made possible. I remember being deeply impressed by uSonar's commitment to responding instantly to user feedback.

Ono

I also feel that uSonar's customer success team is incredibly helpful. Many of our users have participated in the Side Sonar training sessions, and they are highly regarded for being very easy to understand. We also appreciate that these sessions are held at different levels—beginner, intermediate, and advanced—to match the proficiency of the participants.

Ono

I can say it has been a success as a first phase. By using uSonar, we have achieved unique management of customer information at the corporate level, and we are now able to accumulate customer information and sales activity data in Salesforce.
In the next phase, we believe it is important to utilize that information, and targeting sales prospects by leveraging data from uSonar and Salesforce is one such initiative.

Sahoda

We are improving the accuracy of our target lists by using the "Trans" feature of SideSonar to append financial information, industry types, and revenue scales.
Furthermore, while target list creation was previously handled mostly by the planning side, the introduction of SideSonar has led to a movement where the sales team is now performing targeting proactively. Since it is possible to target from various angles using features like "Story," I believe we are beginning to conduct sales activities with new perspectives and ideas.

Sahoda

We will further advance our utilization of Salesforce and SideSonar. We aim to enhance the quality and volume of our sales activities through effective target list creation, automated data entry into Salesforce, opportunity management, and win/loss analysis. Furthermore, we envision collaborating with other internal departments and group companies to provide services that exceed our customers' expectations.

Ono

It is important to remember that the implementation of Salesforce and SideSonar is not the end, but rather the beginning of how we utilize these tools moving forward. We look forward to your continued support, uSonar.