JAL Digital Implements uSonar to Realize a "Revenue-Generating" Sales Strategy

JAL Digital aims to grow into a company that creates value and contributes broadly to society through its digital capabilities. Beyond system operation and maintenance for the JAL Group, the company leverages the technical expertise and creativity cultivated through JAL Group operations to expand its IT/DX consulting and solution service businesses to external enterprises. Meanwhile, the company faced challenges in advancing its sales strategies, including more effective new customer acquisition. Furthermore, to strengthen and streamline sales operations, JAL Digital needed to address the challenges of sharing and utilizing business card information previously managed individually by employees on paper, as well as improving the efficiency of credit management operations in anticipation of an increasing number of new business partners. In light of these challenges, JAL Digital focused on the uSonar service, which is built upon the LBC corporate database covering 12.5 million companies nationwide.

JAL Digital decided to implement the service based on the following high evaluations:

1. Realizing Efficiency and Improved Accuracy in Targeting
Streamlining sales activities is a key priority in promoting new customer acquisition. Therefore, JAL Digital decided to implement uSonar to utilize its corporate data for tasks essential to pipeline management, such as deduplication and cleansing of customer databases, prioritizing companies to approach, identifying the stage of consideration, and acquiring detailed information. By utilizing the "Story" attribute—one of the corporate attributes within LBC—the company can qualitatively grasp the characteristics of target companies and conduct sales approaches based on that insight.
Furthermore, to improve targeting accuracy, the company utilizes the intent data generation service "Interest Sign." Since Interest Sign can identify and list companies interested in specific keywords, it enables flexible targeting based on specific projects or industry trends. Targeting based on real-time data analysis allows for approaches at the optimal timing tailored to each company's needs, thereby maximizing results.

2. Improving Security and Streamlining Information Gathering with a Business Card Management App That Goes Beyond "Business Card Management"
The corporate information and business card management app "mSonar" was highly evaluated for its ability to digitize and share business cards under robust security, as well as its capacity to reference and utilize vast amounts of corporate data. Traditional sales methods required significant resources for market research and information gathering; however, utilizing mSonar enables more efficient information collection. Additionally, compared to other data utilization platforms, the cost-effectiveness and the ability to implement necessary functions at an optimal cost were key factors in the decision. It is expected to contribute to long-term improvements in sales productivity.

3. Reducing Credit Management Costs Through the Use of Ratings and Cautionary Flags
With the corporate information and credit management app "GuideSonar," the ability to freely view extensive corporate information has fostered a culture of information gathering from the initial sales stage. Furthermore, integration with SFA has created an environment where organized information is accumulated for each company. Additionally, "GuideSonar" allows for the instant identification of partner risks through proprietary ratings and cautionary classifications, beyond standard credit information. Consequently, the need to purchase new credit information during the credit assessment phase is reduced, enabling the company to make accurate credit decisions while simultaneously achieving significant cost reductions, improved accuracy in credit operations, and strengthened risk management.

JAL Digital aims to maximize the value provided to companies and local governments through proposal activities tailored to the specific challenges of each client. To achieve this, we will optimize the use of corporate data for sales and marketing through our collaboration with uSonar, thereby further improving operational efficiency and promoting high-quality sales activities.

We have been providing system solutions both within and outside the JAL Group, and there has been a growing need to strengthen our sales activities more effectively. By introducing services based on uSonar's corporate database, LBC, we expect to improve the precision of our sales targeting and advance our new business development efficiently. Furthermore, we are considering the possibility of future collaboration as partners, such as selling packaged products that utilize uSonar. With an eye on various future possibilities, we aim to create further value together with uSonar.

As the core digital company of the JAL Group, JAL Digital Co., Ltd. provides system solutions and handles the development, operation, and maintenance of information systems. Through the optimization of core systems and the promotion of DX, the company contributes to improving operational efficiency and customer experience both within and outside the group. While meeting the highly specialized requirements unique to the aviation industry, the company provides advanced, challenge-solving IT solutions to companies and local governments, including aviation and airport clients, by leveraging the latest technologies such as cloud, AI, and data utilization.
Site URL: https://www.jaldx.co.jp

For inquiries regarding this matter: Public Relations, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp