JAL Digital Implements uSonar to Realize Revenue-Generating Sales Strategies

JAL Digital aims to grow into a company that creates value and contributes broadly to society through its digital expertise. Beyond system operation and maintenance for the JAL Group, the company is expanding its IT/DX consulting and solution services to external enterprises, leveraging the technical capabilities and creativity cultivated through JAL Group operations. Meanwhile, the company faced challenges in advancing its sales strategies, including the need for more effective new customer acquisition. Furthermore, to strengthen and streamline sales operations, JAL Digital needed to share and utilize business card information—previously managed individually on paper by employees—as actionable sales data. Additionally, in anticipation of an increasing number of new business partners, the company identified a need to improve the efficiency of its credit management processes. Based on these challenges, JAL Digital focused on the uSonar service, which is powered by the LBC corporate database covering 12.5 million companies nationwide.

JAL Digital decided to implement the solution based on the following high evaluations.

1. Achieving Efficiency and Improved Accuracy in Targeting
As we promote new customer acquisition, streamlining sales activities is a critical priority. Therefore, JAL Digital decided to implement uSonar to leverage its corporate data. We determined that it would enable essential customer database deduplication and cleansing for pipeline management, prioritization of target companies, identification of consideration stages, and acquisition of detailed information. By utilizing the "Story" feature—one of the corporate attributes provided by LBC—we can qualitatively grasp the characteristics of target companies and conduct sales approaches based on those insights.
Furthermore, to improve targeting accuracy, we utilize the intent data generation service, "Interest Sign." Since Interest Sign can identify and list companies interested in specific keywords, it allows for flexible targeting tailored to specific projects or industry trends. Targeting based on real-time data analysis enables us to approach companies at the optimal time according to their needs, thereby maximizing results.

2. Enhancing Security and Streamlining Information Gathering with a Business Card Management App That Goes Beyond "Business Card Management"
The corporate information and business card management app "mSonar" was highly evaluated for its ability to digitize and share business cards under robust security, while also allowing access to and utilization of vast amounts of corporate data. Traditional sales methods required significant resources for market research and corporate information gathering; however, by utilizing mSonar, we can streamline this process. Additionally, compared to other data utilization platforms, the cost-effectiveness and the ability to implement necessary functions at an optimal cost were key factors in our decision. We expect it to contribute to long-term improvements in sales productivity.

3. Reducing Credit Management Costs Through the Use of Ratings and High-Risk Company Flags
With the corporate information and credit management app "GuideSonar," we can freely browse extensive corporate data, which has fostered a culture of proactive information gathering from the initial sales stage. Furthermore, integration with our SFA has created an environment where organized information is accumulated for each company. In addition to general credit information, "GuideSonar" allows us to instantly grasp the risks of business partners through proprietary ratings and risk-level classifications. Consequently, the need to purchase additional credit information during the credit assessment phase is reduced, allowing us to make accurate credit decisions while simultaneously achieving significant cost reductions, improving the precision of credit operations, and strengthening risk management.

JAL Digital will maximize the value provided to companies and local governments by proposing solutions tailored to the challenges of each individual customer. To this end, through our partnership with uSonar, we will optimize the use of corporate data in sales and marketing, further improve operational efficiency, and promote high-quality sales activities.

Our company is advancing the provision of system solutions both within and outside the JAL Group, and there was a need to strengthen our sales activities more effectively. By implementing services based on uSonar's corporate database "LBC," we expect to improve the accuracy of our sales targeting and advance efficient new business development. Furthermore, we are considering the possibility of collaborating as partners in the future, such as through the sale of packaged products utilizing uSonar. With various future possibilities in view, we aim to create further value together with uSonar.

JAL Digital Co., Ltd. serves as the digital core of the JAL Group, specializing in system solution provision, as well as the development, operation, and maintenance of information systems. Through the optimization of core systems and the promotion of digital transformation (DX), the company contributes to improving operational efficiency and enhancing customer experiences both within and outside the group. While meeting the highly sophisticated requirements unique to the aviation industry, the company provides advanced, problem-solving IT solutions to aviation and airport clients, as well as to other enterprises and local governments, by leveraging the latest technologies such as cloud computing, AI, and data utilization.
Site URL: https://www.jaldx.co.jp

For Inquiries Regarding This Matter: Public Relations Department, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp