JAL Digital Implements uSonar to Realize Revenue-Generating Sales Strategies

JAL Digital aims to grow into a company that contributes broadly to society by creating value through its digital expertise. Beyond managing and maintaining systems for the JAL Group, the company is expanding its IT/DX consulting and solution services to enterprises outside the JAL Group, leveraging the technical capabilities and creativity cultivated through JAL Group operations. Meanwhile, the company faced challenges in advancing its sales strategies, including the need for more effective new customer acquisition. Furthermore, to strengthen and streamline sales operations, it became necessary to share and utilize business card information—previously managed individually by employees on paper—as sales data. Additionally, with the expected increase in new business transactions, streamlining credit management operations also became a priority. In addressing these challenges, JAL Digital focused on the uSonar service, which is built upon the LBC corporate database covering 12.5 million companies nationwide.

JAL Digital decided to implement the service based on the following high evaluations:

1. Achieving Efficiency and Improved Accuracy in Targeting
Streamlining sales activities is a critical factor in promoting new customer acquisition. Therefore, JAL Digital decided to implement uSonar to utilize its corporate data for tasks such as data cleansing and matching within the customer database—essential for pipeline management—as well as for prioritizing target companies, understanding their consideration stages, and acquiring detailed information. By utilizing the "Story" attribute within the LBC database, the company can qualitatively grasp the characteristics of target companies and conduct sales approaches based on those insights.
Furthermore, to improve targeting accuracy, the company utilizes the intent data generation service, "Interest Sign." Since Interest Sign can identify and list companies interested in specific keywords, it allows for flexible targeting based on specific projects or industry trends. Targeting based on real-time data analysis enables approaches at the optimal timing tailored to each company's needs, thereby maximizing results.

2. Improving Security and Streamlining Information Gathering with a Business Card Management App That Goes Beyond "Business Card Management"
The corporate information and business card management app "mSonar" was highly evaluated for its ability to digitize and share business cards under robust security, in addition to its capacity to reference and utilize vast amounts of corporate data. Traditional sales methods required significant resources for market research and information gathering; however, by utilizing mSonar, this process can be streamlined. Additionally, compared to other data utilization platforms, the cost-effectiveness and the ability to implement necessary functions at an optimal cost were key factors in the decision. It is expected to contribute to long-term improvements in sales productivity.

3. Reducing Credit Management Costs Through the Use of Ratings and Cautionary Flags
With the corporate information and credit management app "GuideSonar," the ability to freely view extensive corporate information has fostered a culture of information gathering from the initial sales stage. Furthermore, integration with SFA has created an environment where organized information is accumulated for each company. Additionally, "GuideSonar" allows for the instant assessment of counterparty risks through unique ratings and risk classifications, beyond standard credit information. Consequently, the need to purchase new credit reports at the credit assessment stage is reduced, enabling the company to make accurate credit decisions while simultaneously achieving significant cost reductions, improving the precision of credit operations, and strengthening risk management.

JAL Digital will maximize the value provided to companies and local governments through proposal activities aimed at solving the specific challenges of each client. To this end, through this partnership with uSonar, we will optimize the use of corporate data for sales and marketing, further improve operational efficiency, and promote high-quality sales activities.

Our company provides system solutions both within and outside the JAL Group, and there has been a growing need to strengthen our sales activities more effectively. By introducing services based on uSonar's corporate database, LBC, we expect to improve the precision of our sales targeting and advance efficient new business development. Furthermore, we are considering the possibility of future collaboration as partners, such as selling packaged products that utilize uSonar. With an eye on various future possibilities, we aim to create further value together with uSonar.

As the core digital company of the JAL Group, JAL Digital Co., Ltd. provides system solutions and handles the development, operation, and maintenance of information systems. Through the optimization of core systems and the promotion of DX, we contribute to improving operational efficiency and customer experience both within and outside the group. While responding to the highly specialized requirements unique to the aviation industry, we provide advanced, problem-solving IT solutions to customers in the aviation and airport sectors, as well as to other companies and local governments, by leveraging the latest technologies such as cloud, AI, and data utilization.
Site URL: https://www.jaldx.co.jp

Inquiries regarding this matter: Public Relations, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp