JAL Digital Implements uSonar to Realize "Revenue-Generating" Sales Strategies

JAL Digital aims to grow into a company that creates value and contributes broadly to society through its refined digital capabilities. This is achieved not only by managing and maintaining systems for the JAL Group but also by expanding its IT/DX consulting and solution service businesses—leveraging the technical expertise and creativity cultivated through JAL Group operations—to companies outside the group. Meanwhile, the company faced challenges in advancing its sales strategy, including more effective new customer acquisition. Furthermore, to strengthen and streamline sales operations, it became necessary to share and utilize business card information previously managed individually by employees on paper, as well as to improve the efficiency of credit management tasks in anticipation of an increasing number of new business partners. Based on these challenges, JAL Digital focused on the uSonar service, which is built upon the LBC corporate database covering 12.5 million companies nationwide.

JAL Digital decided to implement the service after highly evaluating the following points:

1. Achieving Efficient Targeting and Improved Accuracy
In promoting new customer acquisition, streamlining sales activities is a key priority. Therefore, JAL Digital decided to implement uSonar, believing that by utilizing its corporate data, the company could perform essential customer database consolidation and cleansing for pipeline management, prioritize companies to approach, grasp their consideration stages, and acquire detailed information. By utilizing the "Story" attribute—one of the corporate attributes within LBC—the company can qualitatively grasp the characteristics of target companies and conduct sales approaches based on that insight.
Additionally, to improve targeting accuracy, the company utilizes the intent data generation service "Interest Sign." Since Interest Sign can identify and list companies interested in specified keywords, it allows for flexible targeting based on specific projects or industry trends. Targeting based on real-time data analysis enables approaches at the optimal timing tailored to each company's needs, thereby maximizing results.

2. Enhanced Security and Streamlined Information Gathering with a Business Card Management App That Goes Beyond "Business Card Management"
The corporate information and business card management app "mSonar" was highly evaluated for its ability to digitize and share business cards under robust security, as well as its capacity to reference and utilize vast amounts of corporate data. Traditional sales methods required significant resources for market research and corporate information gathering, but by utilizing mSonar, this process can be streamlined. Furthermore, compared to other data utilization platforms, the high cost-effectiveness and the ability to implement necessary functions at an optimal cost supported the decision to adopt it. It is expected to contribute to long-term improvements in sales productivity.

3. Reducing Credit Management Costs Through the Use of Ratings and Cautionary Flags
With the corporate information and credit management app "GuideSonar," the ability to freely view abundant corporate information has fostered a culture of information gathering from the initial sales stage. Additionally, integration with SFA has created an environment where organized information is accumulated for each company. Furthermore, "GuideSonar" allows for the instant assessment of partner risks through unique research-based ratings and cautionary classifications, beyond general credit information. Consequently, the need to purchase new credit information at the credit assessment stage is reduced, enabling accurate credit decisions while simultaneously achieving significant cost reductions, improved accuracy in credit operations, and strengthened risk management.

JAL Digital will maximize the value provided to companies and local governments through proposal activities aimed at solving the challenges of each individual client. To this end, through this partnership with uSonar, we will optimize the use of corporate data in sales and marketing, aiming for further improvements in operational efficiency and the promotion of high-quality sales activities.

Our company is advancing the provision of system solutions both within and outside the JAL Group, and there was a need to strengthen more effective sales activities. By implementing services based on uSonar's corporate database "LBC," we expect to improve the accuracy of our sales targeting and proceed with efficient new business development. Furthermore, we are considering the possibility of collaboration as partners, such as selling packaged products utilizing uSonar. With various futures in view, we aim to create further value together with uSonar.

JAL Digital Co., Ltd. serves as the core digital entity for the JAL Group, specializing in the provision of system solutions, as well as the development, operation, and maintenance of information systems. Through the optimization of core systems and the promotion of digital transformation, the company contributes to enhancing operational efficiency and improving customer experiences both within and outside the group. While meeting the sophisticated requirements unique to the aviation industry, the company provides advanced, problem-solving IT solutions—leveraging the latest technologies such as cloud computing, AI, and data utilization—to aviation and airport clients, as well as to other enterprises and local governments.
Site URL: https://www.jaldx.co.jp

For Inquiries Regarding This Matter: Public Relations Department, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp