Message from the Representative

Message from the President

President and CEO, uSonar Co., Ltd.

Katsuhito Nagatake

Shaping an Unforeseeable Future Together Through Co-creation,
Working Hand-in-Hand with Our Clients and Employees

I am Katsuhito Nagatake, President and CEO of uSonar Co., Ltd.

I joined the company in 2000 and was appointed President and Representative Director in 2019.
From the beginning, I have been part of the Sales Department and have consistently worked in sales.
At that time, our department was called the Planning Department, and we placed greater emphasis on planning and proposing solutions rather than simply selling products.
This philosophy remains a core part of our identity today.

During my university years, I majored in history and conducted research on ancient history.
In the history department, we would examine documents, conduct research, derive hypotheses, verify them through evidence, and build arguments.
The essence of our database marketing support services is no different.
We formulate hypotheses based on facts—such as markets, clients, services, and tools—and apply them to corporate activities.
Our business is to support the construction of databases that serve as the foundation for these marketing activities.

Twenty years ago, our company was smaller in scale and headcount compared to today,
which allowed me to learn the importance of continuous knowledge acquisition directly from many people, regardless of their specific roles.
It is a fond memory of mine to have spent late nights in front of a whiteboard with demanding yet deeply respected mentors, passionately discussing the future of the company and the tools and services we needed to realize.

We have also been fortunate to work with excellent clients.
Early in my career, our main services focused on sales promotion, and through campaigns for the music industry and credit card promotions for oil companies,
I learned how to determine "to whom" and "how" to deliver information.
We gradually shifted our focus toward improving operational efficiency, performing "customer data maintenance" and "customer data analysis,"
and were able to expand our business with luxury brands, the office equipment industry, and the financial sector.

We have implemented a "Demand" system. We are committed to leveraging client feedback—including what other companies might label as "complaints"—to improve our products and services.
We believe that our long-standing relationships with such vocal clients are one of our core strengths.

No one can accurately predict what the future holds, not just for uSonar, but for anyone.
With "Co-creation" as our theme, we will work together with our clients and employees to shape that unpredictable future.

Message from the Chairman

Representative Director and Chairman

Nami Fukutomi(Nami Fukutomi)

Our Goal Is to Be the "Most Non-Competitive Company in Japan"

uSonar has adopted "Non-Competition" as its management policy since 2015.

Until then, we had been adding features such as SFA (Sales Force Automation) and MA (Marketing Automation) to our cloud service, uSonar.

Listening unconditionally to every customer request often leads to complex, excessive features that are unnecessary for the majority of users.
As described in "The Innovator's Dilemma," this can result in "meaningless high performance," much like the excellent Japanese home appliances of the past.
The SFA and MA features we developed through this process became commodities without any competitive edge, leading to futile and excessive competition.

We learned from Al Ries's "Focus" that a company should specialize only in its areas of expertise.
From this, we evolved from "Symbiosis" to "Non-Competition," concluding that we should focus on our core strengths while leaving adjacent fields to other companies with their own unique advantages.

Our core strength lies in the comprehensiveness of our 12.5 million business records.
For clients seeking SFA, MA, or BI (data management tools), we introduce companies with the optimal features for their needs.

As a result:
1. Former competitors have become partners.
2. Our sales team can provide optimal proposals as experts.
3. We can provide objective consulting support for integrations with related products.
Consequently, we have achieved both higher customer satisfaction and employee satisfaction.

We aim to be the "Most Non-Competitive Company in Japan."

We look forward to your continued support and cooperation.

* "Non-Competitive" is based on Chapter 4, Cooperative Strategy, of "Competitive Strategy Without Competition" by Professor Hideo Yamada of Waseda Business School.