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How to Utilize uSonar: Marketing and Corporate Planning Departments

How to Use

Marketing and Corporate Planning Department Edition

Conduct Market Analysis and Market Understanding Based on Total Market Data
and
Focus on Markets Where Your Company Can Leverage Its Strengths

Challenges Solved by uSonar

1.Your Company's Objective Position Is Unclear

Unable to Identify White Space by Segment, Making Strategic Targeting Difficult
Use Cases
- Share Analysis
- Targeting
- Corporate List Creation
2.Insufficient Information Available for Analysis

Analysis is difficult due to outdated customer information or a lack of usable analytical parameters
Use Cases
- Corporate Information Gathering
- Market Information Gathering
- Customer Segmentation
3.Data Processing Before Aggregation Is Time-Consuming

Significant time is spent on data processing before aggregation, such as customer data deduplication
Use Cases
- Customer Data Maintenance
- Customer Data Integration
- Data Aggregation and Analysis

Overcoming Challenges with uSonar Implementation

ChallengeUnclear Objective Positioning of the Company

Execute Everything from Market Understanding to Creating Target Company Lists in a Short Time

Grasp the Company's Position Within the Overall Market to Facilitate Growth Strategy Formulation
Enable Multilateral Performance Tracking and Analysis by Industry, Group, and More
Identify Markets Where Company Product Strengths Can Be Leveraged and Pinpoint Target Company Groups for Outreach

Execute Everything from Market Analysis to Creating Target Segment Lists in Minimal Time

ChallengeLack of Available Information for Analysis

Improved Accuracy in Strategy Formulation

Enrich Customer and Lead Data with Corporate Attributes Suitable for Analysis
Automate updates for corporate information such as mergers and relocations to ensure data freshness at all times.
Instantly visualize market penetration by cross-referencing diverse corporate attributes.

ChallengeManual data processing before aggregation is time-consuming

Accelerate Management Decision-Making

Integrate disparate data across departments and objectives to ensure information is accessible at any time.
Establish foundational data for addressing management challenges, enabling accurate situational awareness and decision-making.
Perform bulk cleansing and attribute enrichment for external corporate list files.

Services Provided by uSonar

Data Preparation, Integration, and Synchronization

Provide an environment that enables ABM implementation, customer analysis, and market analysis by continuously normalizing, deduplicating, and updating data across tools such as SFA, CRM, and MA.

Super Data Matching/NICEData Matching & Integration We provide high-precision data matching and cleansing through automation using LBC and manual verification.
TransformRegistration & Search You can import external lists, assign LBCs, and utilize the data effectively.

Corporate Information

In addition to basic information such as industry and revenue, you can perform aggregations and list extractions using a wide variety of data at any time.

Corporate Groups/Business LocationsAssigned Attributes Equipped with LBC, a specialized trading company for corporate data that covers business locations comprehensively.
Optimized Industry ClassificationAssigned Attributes You can utilize our proprietary industry classification specifically designed for marketing purposes.
Corporate SummaryAssigned Attributes You can easily verify the characteristics of a company.
Cautionary AlertAssigned Attributes You can check whether a company requires caution, such as those involved in anti-social activities or subject to administrative actions.
Securities Report SummaryAssigned Attributes You can intuitively check performance trends using our proprietary graphs.
StoryAssigned Attributes Company characteristics are tagged by numerous themes, and these can also be used as lists.
Live AccessAttributed Data Identify corporate visitors to your owned media in real time.
AI ListAttributed Data Score and evaluate the conversion potential of companies based on accumulated daily data.
Interest SignalAttributed Data Enable precise targeting based on corporate intent data derived from web browsing history.
Installed TechnologiesAttributed Data Access data on web services and technologies currently utilized by companies.
NewsAttributed Data View media coverage and press releases for target companies.
Industry ResearchAttributed Data Review current trends and the status of various industries.
Personnel ChangesAttributed Data Collect and reference personnel information linked directly to corporate profiles.
Major ChangesAttributed Data Track significant corporate updates, including changes to company names, affiliations, and headquarters locations.
Similar CompaniesAttributed Data Identify companies similar to the one currently being viewed.

Data Integration and Extraction

Instantly extract a whitelist from 12.5 million data records covering domestic business locations by combining diverse corporate attributes.

MIXERRegistration and Search Create target lists by combining a wide variety of search criteria.

Testimonials from uSonar Users

uSonar services are highly rated and supported by our users.
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mSonar is highly rated as a business card management application.
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Frequently Asked Questions

Can you perform accurate analysis even if the original customer data is outdated or contains duplicates?

OPENCLOSE

uSonar can cleanse and consolidate customer data to ensure it is up to date before performing analysis. If integrated with your core systems or CRM/SFA, it keeps your customer data maintained at all times.

Can I use customer data from external files for analysis?

OPENCLOSE

The uSonar "Trans" function is a powerful import tool. It allows you to import data regardless of the format, and after cleansing and consolidation, you can immediately perform analysis based on various attributes such as company size and industry.

How Is Market Size Determined?

OPENCLOSE

The LBC corporate database integrated into uSonar covers domestic corporations, allowing you to use this as a population to visualize the market share (penetration rate) for each segment.

Can I Obtain a Whitelist of Companies in My Target Segments?

OPENCLOSE

You can extract a list of companies within a segment that you have not yet contacted. Additionally, you can specify detailed exclusion criteria. By refining your conditions while monitoring the number of existing companies, you can generate a highly accurate list.

If you have any other questions, please use our Instant Intent . Our AI is available 24/7 to answer your questions regarding our services and features.