How to Utilize uSonar: Marketing and Corporate Planning Edition

Usage Methods

Marketing and Corporate Planning Division

Conduct market analysis and assessment based on total market data to
focus on markets where your company can leverage its strengths

Challenges Solved by uSonar

1.Unclear Objective Positioning of Your Company

Unable to identify white space by segment, making strategic targeting difficult
Use Cases
- Share Analysis
- Targeting
- Create Company Lists
2. Insufficient Information for Analysis

Customer information is outdated or lacks sufficient data points for analysis, making effective analysis difficult.
Use Cases
- Company Information Gathering
- Market Information Gathering
- Customer Segmentation
3. Time-Consuming Data Processing Before Aggregation

Significant time is spent on data processing before aggregation, such as customer data cleansing and deduplication.
Use Cases
- Customer Data Maintenance
- Customer Data Integration
- Data Aggregation and Analysis

Overcoming Challenges with uSonar Implementation

ChallengeLack of Clarity Regarding Company's Objective Market Position

Execute Everything from Market Understanding to Creating Target Company Lists in a Short Amount of Time

Easily Grasp Your Company's Position Within the Overall Market to Facilitate Growth Strategy Development
Enable Multidimensional Performance Tracking and Analysis by Industry, Group, and More
Identify Markets Where Your Product Strengths Can Be Leveraged and Pinpoint Target Company Groups for Outreach

Execute Everything from Market Analysis to Creating Target Company Lists in Minimal Time

ChallengeInsufficient Information Available for Analysis

Improve the Accuracy of Strategy Formulation

Enrich Customer and Lead Data with Actionable Corporate Attributes
Automate Updates for Corporate Changes Such as Mergers and Relocations to Ensure Data Freshness
Instantly Visualize Market Penetration by Combining Diverse Corporate Attributes

Improve the Accuracy of Strategic Planning

ChallengeManual Data Processing Before Aggregation Is Time-Consuming

Accelerate the Speed of Management Decisions

Integrate Disparate Data Across Departments and Objectives to Ensure Information Is Always Accessible
Establish Foundational Data for Addressing Management Challenges, Enabling Accurate Situational Awareness and Decision-Making
Perform Bulk Cleansing and Attribute Enrichment for External Corporate Lists

Services Provided by uSonar

Data Preparation, Integration, and Synchronization

Continuously normalize, deduplicate, and update data across SFA, CRM, MA, and other tools to provide an environment optimized for ABM implementation, customer analysis, and market analysis.

Super Deduplication/NICEDeduplication and Integration We provide high-precision deduplication and cleansing through automation using LBC and manual verification.
TransRegistration and Search Import external lists and leverage them by appending LBC data.

Corporate Information

Beyond basic information such as industry and revenue, you can perform aggregations and list extractions using a wide variety of data at any time.

Corporate Groups/Business LocationsAppended Attributes Equipped with LBC, a specialized corporate data service that covers comprehensive business locations.
Optimized Industry ClassificationAppended Attributes Utilize our proprietary industry classification system specifically designed for marketing applications.
Corporate SummaryAppended Attributes Easily review key characteristics of a company.
Risk AlertAppended Attributes Check whether a company requires caution, such as in cases of anti-social associations or administrative disciplinary actions.
Securities Report SummaryAssigned Attribute Visualize business performance trends intuitively using proprietary charts.
StoryAssigned Attribute Corporate characteristics are tagged across numerous themes and can also be utilized as lists.
Live AccessAssigned Attribute Identify corporate visitors to your owned media in real time.
AI ListAssigned Attribute Score and evaluate corporate lead potential based on data accumulated daily.
Interest SignalAssigned Attribute Enable targeted outreach based on corporate intent data derived from web behavioral history.
Adoption TagAssigned Attribute We provide data on the web services currently adopted by companies.
NewsAssigned Attribute Access media coverage information, including press releases.
Industry ResearchAssigned Attribute Review trends and current conditions for various industries.
Personnel ChangesAssigned Attribute We collect personnel information and link it to corporate profiles for reference.
Major ChangesAssigned Attribute We aggregate significant corporate information updates, such as company name changes, affiliation shifts, and headquarters relocations.
Similar CompaniesAssigned Attributes Identify companies similar to the one currently displayed.

Data Integration and Extraction

Instantly extract a whitelist from 12.5 million records covering domestic business locations by combining diverse corporate attributes.

MIXERRegistration and Search Create target lists by combining a wide variety of search criteria.

Testimonials from uSonar Users

uSonar services are highly rated and supported by our users.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

mSonar is highly rated as a business card management application.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

Frequently Asked Questions

Can you perform accurate analysis even if the original customer data is outdated or contains duplicates?

OPENCLOSE

uSonar can cleanse and consolidate customer data to ensure it is up-to-date before performing analysis. If integrated with your core systems or CRM/SFA, it keeps your customer data maintained at all times.

Can I use customer data from external files for analysis?

OPENCLOSE

The Trans function of uSonar is a powerful import tool. It allows you to import data regardless of the format, and after cleansing and data matching, you can immediately perform analysis based on various attributes such as company size and industry.

How is the market size determined?

OPENCLOSE

The LBC corporate database integrated into uSonar covers corporations across Japan, allowing you to use this as a population to visualize the market share (penetration rate) for each segment.

Can I obtain a whitelist of companies belonging to my target segments?

OPENCLOSE

You can extract a list of companies within a segment that you have not yet contacted. Additionally, you can specify detailed exclusion criteria. By refining your conditions while checking the number of existing companies, you can perform more high-precision list extraction.

If you have any other questions, please use Instant Intent. Our AI is available 24/7 to answer your questions about our services and features.