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How to Utilize uSonar: Marketing and Corporate Planning Departments

How to Use

Marketing and Corporate Planning Department Edition

Conduct Market Analysis and Market Understanding Based on Total Market Data to
Focus on Markets Where
Your Company Can Leverage Its Strengths

Challenges Solved by uSonar

1.Unclear Objective Positioning of Your Company

Unable to Identify White Space by Segment, Making Strategic Targeting Difficult
Use Cases
- Share Analysis
- Targeting
- Corporate List Creation
2.Lack of Available Information for Analysis

Analysis is difficult due to outdated customer information or a lack of usable analytical parameters
Use Cases
- Corporate Information Gathering
- Market Information Gathering
- Customer Segmentation
3.Time-Consuming Pre-Aggregation Data Processing

Significant time is spent on data processing prior to aggregation, such as customer data cleansing and matching
Use Cases
- Customer Data Maintenance
- Customer Data Integration
- Data Aggregation and Analysis

Overcoming Challenges with uSonar Implementation

ChallengeUnclear Objective Positioning of the Company

Execute Everything from Market Understanding to Creating Target Company Lists in a Short Amount of Time

Understand the Company's Position Within the Overall Market to Facilitate Growth Strategy Formulation
Enable Multidimensional Performance Tracking and Analysis by Industry, Group, and More
Identify Markets Where Company Products Have a Competitive Advantage and Pinpoint Target Company Groups for Outreach

Execute Everything from Market Analysis to Creating Target Segment Lists in Minimal Time

ChallengeLack of Information Available for Analysis

Improve the Accuracy of Strategy Formulation

Enrich Customer and Lead Data with Corporate Attributes Suitable for Analysis
Automate Updates for Corporate Information Such as Mergers and Relocations to Maintain Data Freshness at All Times
Instantly Visualize Market Penetration Rates by Combining Diverse Corporate Attributes

ChallengeManual Data Processing Before Aggregation Is Time-Consuming

Accelerate Management Decision-Making

Integrate Disparate Data Across Departments and Objectives to Ensure Information Is Always Accessible
Establish Foundational Data for Addressing Management Challenges, Enabling Accurate Situational Awareness and Decision-Making
Perform Bulk Cleansing and Attribute Enrichment for External Corporate Lists

Services Provided by uSonar

Data Preparation, Integration, and Synchronization

Provide an Environment for ABM Implementation, Customer Analysis, and Market Analysis by Continuously Normalizing, Deduplicating, and Updating Data Across SFA, CRM, and MA Tools

Super Data Cleansing/NICEData Cleansing & Integration We provide high-precision data cleansing and matching through automation using LBC and manual verification.
TransformRegistration & Search You can import external lists, assign LBCs, and utilize the data effectively.

Corporate Information

In addition to basic information such as industry and revenue, you can perform aggregations and list extractions using a wide variety of data at any time.

Corporate Groups/Business LocationsAssigned Attributes Equipped with comprehensive corporate data (LBC) covering business locations.
Optimized Industry ClassificationAssigned Attributes Utilize our proprietary industry classification specifically designed for marketing purposes.
Corporate SummaryAssigned Attributes Easily verify the key characteristics of a company.
Cautionary InformationAssigned Attributes Check whether a company requires caution, such as those involved in anti-social activities or subject to administrative actions.
Securities Report SummaryAssigned Attributes Intuitively confirm performance trends using our proprietary charts.
StoryAssigned Attributes Corporate characteristics are tagged across numerous themes and can also be utilized as lists.
Live AccessAssigned Attribute Identify corporate visitors to your owned media in real time.
AI ListAssigned Attribute Score and determine the conversion potential of companies based on daily accumulated data.
Interest SignalAssigned Attribute Enable targeted marketing based on corporate intent data derived from web browsing history.
Installed TagsAssigned Attribute Data on web services currently implemented by companies.
NewsAssigned Attribute Access media coverage information, including press releases.
Industry ResearchAssigned Attribute Review trends and current conditions for various industries.
Personnel ChangesAssigned Attribute Collect and view personnel information linked to corporate profiles.
Major ChangesAssigned Attribute Summarize significant corporate changes, such as company name, affiliation, or headquarters address.
Similar CompaniesAssigned Attribute Identify companies similar to the one currently displayed.

Data Integration and Extraction

Instantly extract a whitelist from 12.5 million records covering domestic business locations by combining diverse corporate attributes.

MIXERRegistration and Search Create target lists by combining a wide variety of search criteria.

Testimonials from uSonar Users

uSonar services are highly rated and supported by our users.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

mSonar is highly rated as a business card management application.
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Frequently Asked Questions

Can you perform accurate analysis even if the original customer data is outdated or contains duplicates?

OPENCLOSE

uSonar can cleanse and consolidate customer data to the latest status before performing analysis. If integrated with your core systems or CRM/SFA, it maintains your customer data in an optimized state at all times.

Can I use customer data from external files for analysis?

OPENCLOSE

The uSonar "Trans" function is a powerful import tool. It allows you to import data regardless of the format, and after cleansing and consolidation, you can immediately perform analysis based on various attributes, including company size and industry.

How Is Market Size Determined?

OPENCLOSE

The LBC corporate database integrated into uSonar covers virtually all corporate entities in Japan. By using this as the population, you can visualize the market share (penetration rate) for each segment.

Can I Obtain a Whitelist of Companies in My Target Segment?

OPENCLOSE

You can extract a list of companies within a segment that you have not yet contacted. Additionally, you can specify detailed exclusion criteria. Since you can refine your conditions while monitoring the number of existing companies, you can perform highly accurate list extraction.

If you have any other questions, please use Instant Intent. Our AI is available 24/7 to answer your questions regarding our services and features.