How to Utilize uSonar: Marketing and Corporate Planning Edition

Usage Scenarios

Marketing and Corporate Planning Departments

Conduct Market Analysis and Market Assessment Based on Total Market Data to
Focus on Markets Where Your Company Can Leverage Its Strengths

Challenges Solved by uSonar

1.Unclear Objective Positioning of Your Company

Unable to Identify White Space by Segment, Making Strategic Targeting Difficult
Use Cases
- Share Analysis
- Targeting
- Company List Creation
2. Insufficient Data for Analysis

Outdated customer information and a lack of usable analytical parameters make analysis difficult.
Use Cases
- Corporate Information Gathering
- Market Information Gathering
- Customer Segmentation
3. Time-Consuming Pre-Aggregation Data Processing

Data preparation before aggregation, such as customer data cleansing and matching, consumes a significant amount of time.
Use Cases
- Customer Data Maintenance
- Customer Data Integration
- Data Aggregation and Analysis

Overcoming Challenges with uSonar Implementation

ChallengeUnclear Objective Positioning of the Company

Execute Everything from Market Understanding to Creating Target Company Lists in a Short Amount of Time

Grasp the Company's Position Within the Overall Market to Facilitate Growth Strategy Development
Enable Multidimensional Performance Tracking and Analysis by Industry, Group, and More
Identify Markets Where Company Product Strengths Can Be Leveraged and Pinpoint Target Company Groups for Approach

Execute Everything from Market Analysis to Creating Target Company Lists in Minimal Time

ChallengeLack of Available Information for Analysis

Improve the Accuracy of Strategy Development

Enrich Customer and Lead Data with Actionable Corporate Attributes
Automate Updates for Corporate Information Such as Mergers and Relocations to Maintain Data Freshness
Instantly Visualize Market Penetration by Combining Diverse Corporate Attributes

ChallengeTime-Consuming Data Processing Before Aggregation

Accelerate Management Decision-Making

Integrate Disparate Data Across Departments and Objectives to Ensure Information Is Always Accessible
Establish Foundational Data for Addressing Management Challenges, Enabling Accurate Situational Awareness and Decision-Making
Perform Bulk Cleansing and Attribute Enrichment for External Corporate Lists

Services Provided by uSonar

Data Preparation, Integration, and Synchronization

Provides an environment for ABM implementation, customer analysis, and market analysis by consistently normalizing, deduplicating, and updating data across various tools such as SFA, CRM, and MA.

Advanced Deduplication/NICEDeduplication & Integration We provide high-precision deduplication and cleansing through automation using LBC and manual verification.
TransRegistration & Search You can import external lists, assign LBC, and utilize the data effectively.

Corporate Information

Enables on-demand aggregation and list extraction using a wide variety of information, including basic data such as industry and revenue.

Corporate Group/OfficeAssigned Attributes Equipped with LBC, a specialized corporate data provider that covers business locations comprehensively.
Optimized Industry ClassificationAssigned Attributes Utilize our proprietary industry classification specifically designed for marketing purposes.
Company SummaryAssigned Attributes Easily verify the key characteristics of a company.
Cautionary AlertAssigned Attributes Check whether a company requires caution, such as those involved in anti-social activities or subject to administrative actions.
Securities Report SummaryAssigned Attributes Intuitively review performance trends through our proprietary charts.
StoryAssigned Attribute Corporate characteristics are tagged across numerous themes, allowing them to be utilized as lists.
Live AccessAssigned Attribute Identify corporate visitors to your owned media in real time.
AI ListAssigned Attribute Score and evaluate the conversion potential of companies based on data accumulated daily.
Interest SignalAssigned Attribute Enable targeted outreach based on corporate intent data derived from web browsing history.
Adoption TagAssigned Attribute Data-driven insights into the web services currently adopted by companies.
NewsAssigned Attribute Access media coverage information, including press releases.
Industry ResearchAssigned Attribute Review trends and current conditions for various industries.
Personnel ChangesAssigned Attribute Collect and reference personnel information linked to corporate profiles.
Major ChangesAssigned Attribute Summarize significant corporate changes, such as company name, affiliation, and headquarters address.
Similar CompaniesAssigned Attribute Identify companies similar to the one currently displayed.

Data Integration and Extraction

Instantly extract a whitelist from 12.5 million records covering domestic business establishments by combining diverse corporate attributes.

MIXERRegistration and Search Create target lists by combining a wide variety of search criteria.

Testimonials from uSonar Users

Frequently Asked Questions

Can you accurately analyze customer data even if the original data is outdated or contains duplicates?

OPENCLOSE

uSonar can cleanse, deduplicate, and analyze customer data to ensure it is up to date. If integrated with your core systems or CRM/SFA, it maintains your customer data in a constantly updated state.

Can I use customer data from external files for analysis?

OPENCLOSE

The Trans function in uSonar is a powerful import tool. It allows you to import data regardless of the format, and after cleansing and deduplication, you can immediately perform analysis based on various attributes such as company size and industry.

How is the market size determined?

OPENCLOSE

The LBC corporate database integrated into uSonar covers domestic corporations, allowing you to use this as a population to visualize the market share (penetration rate) for each segment.

Can I obtain a whitelist of companies belonging to my target segments?

OPENCLOSE

You can extract lists of companies that have not yet been contacted within a segment. Additionally, you can specify detailed exclusion criteria. By refining your conditions while monitoring the number of existing companies, you can perform highly accurate list extraction.

uSonar can also lead your company to solve its challenges!

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