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How to Utilize uSonar: Group Strategy Edition

How to Use

Group Strategy

Dramatically Improve B2B Sales Efficiency
Through New Business Development Leveraging Corporate Group Information

Challenges Solved by uSonar

  • 1.Low Order Conversion Rate

    Identify Target Companies with High Conversion Potential and Streamline Sales Activities

  • 2.Stagnant Sales Volume

    New business development faces high barriers to securing meetings, making it difficult to increase the pipeline of prospective leads.

  • 3.Time-Consuming Group Information Gathering

    We want to systematically approach all group companies of existing clients, but gathering the necessary information is cumbersome.

Overcome Challenges by Implementing uSonar

ChallengeLow Order Conversion Rate

Gain visibility into transaction status across group companies and
proactively approach non-trading entities.

  • Identify group companies of existing clients to expand sales operations nationwide.
  • Systematically approach all uncontacted business locations and factories.
  • Visualize Transactions and Points of Contact for Each Location
Understand Transaction Status with Each Group Company and Proactively Approach Untapped Prospects

ChallengeStagnant Sales Volume

Increase Sales Volume Through Group-Wide Targeting and
Accelerate Deal Closures in the Short Term

  • Approach Group Companies of Existing Clients for Faster Lead Conversion
  • View Group Companies Instantly and Initiate Sales Activities Immediately
  • List Untapped Group Companies to Secure Referrals from Existing Clients
Increase Sales Opportunities and Accelerate Deal Closures Through Strategic Group Targeting

ChallengeTime-Consuming Collection of Group Information

Comprehensively Understand Corporate Groups and
Execute Group Sales Strategies with Ease

  • View a Complete List of Group Companies, Offices, Factories, and Stores for Sales Planning
  • Identify Priority Groups Based on Total Sales and Market Penetration Across the Entire Group
  • Access current group information at any time and eliminate the need for manual list collection and data updates.
Comprehensively Identify Corporate Groups and Easily Execute Group Sales Strategies

Services Provided by uSonar

Corporate Group and Office Data

Understand business locations hierarchically with LBC, a comprehensive database that aggregates and covers corporate information.

uSonar is equipped with LBC, Japan's largest and continuously maintained corporate information database containing 12.5 million records, allowing you to grasp group relationships. This frees you from the manual effort of collecting new lists.

Understand Hierarchical Business Locations Using the LBC Database, Which Consolidates and Covers Comprehensive Corporate Information

Prospect List Extraction

Visualize the transaction status of group companies through the automatic matching of customer data with the LBC corporate database.

By matching your customer data with LBC, one of Japan's largest corporate databases that visualizes capital affiliations and head office-branch relationships, you can accurately grasp transaction amounts for each corporate group, expand sales to non-trading companies, and formulate group strategies.

Visualize Transaction Status with Group Companies Through Automatic Matching of Customer Data with the LBC Corporate Database

Data Integration and Utilization

Assign common codes at the business unit level to customer data managed by different departments to execute company-wide group strategies.

LBC assigns LBC codes at the business establishment level, enabling you to grasp capital affiliations and headquarters-branch relationships across an infinite hierarchy. Even for customer data managed by individual departments, assigning LBC codes makes it easy to execute company-wide group strategies.

Assign Common Codes at the Business Location Level to Customer Data Managed by Different Departments to Execute Company-Wide Group Strategies

Testimonials from uSonar Users

  • Previously, creating lists for sales to group companies required manual work from websites and other sources, but using uSonar has enabled easy extraction and significantly improved sales efficiency.
  • We can now verify corporate group information down to deep hierarchical levels, which simplifies pre-meeting preparation and improves the quality of our sales negotiations.
  • The high level of comprehensiveness in corporate data allows us to trace from parent companies to identify contact status across all subsidiaries, facilitating multi-faceted sales approaches.
  • We are now able to manage contract status and details for each individual branch office, enabling high-probability sales activities through referral-based outreach to branches with no prior business relationship.

uSonar services have received high praise and support from our users.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

mSonar has received many high ratings as a business card management application.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

Frequently Asked Questions

What Is the Corporate Database LBC?

OPENCLOSE

The LBC integrated into uSonar is a database that links various data related to companies, such as their business activities, scale, and industry. It is one of the largest corporate databases in Japan, covering everything from business establishments, stores, and factories to government agencies, educational institutions, and medical corporations.

How Can I Check Transaction Status Within a Group?

OPENCLOSE

Affiliation displays can be viewed in a tree structure, where the presence of transactions, activity status, and business card exchange history are visualized with icons. You can understand the progress of your account penetration at a glance.

How Is Transaction Data Imported?

OPENCLOSE

You can track transaction history and activity status by synchronizing with your CRM/SFA, such as Salesforce. By integrating with business card management applications, you can also track whether business cards have been received.

Can I also see store information?

OPENCLOSE

In addition to corporate affiliations, you can also confirm details for stores, factories, and business offices. This is effective for identifying sales targets where individual decision-making authority exists.

If you have any other questions, please use our Instant Intent . Our AI is available 24/7 to answer your questions about our services and features.

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Understand How to Utilize uSonar Effectively
4 Selected Group Strategy Case Studies

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With uSonar,
we can lead your company to solve its challenges!

Case Studies and Sample Reports
Download

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List of Utilization Methods

PURPOSEUsage by Purpose

New Approach Lists

New Approach Lists

Group Strategy

Group Strategy

Digital
Marketing

Digital Marketing

Client Information Registration

Client Information Registration

Data Cleansing

Data Cleansing

Corporate Attribute Analysis

Corporate Attribute Analysis

SFA/MA Activation

SFA/MA Activation

Business Card Data Integration

Business Card Data Integration

Credit and Client Checks

Credit and Client Checks

DEPARTMENTUsage by Department

Sales Department

Sales Department

Inside Sales
Department

Inside Sales Department

Marketing and
Corporate Planning Department

Marketing and Corporate Planning Department

Information Systems Department

Information Systems Department

Administrative Department

Administrative Department

TOOLUsage by Tool

kintone

kintone

Salesforce

Salesforce

HubSpot

HubSpot

Dynamics 365

Dynamics 365

(uSonar)

Customer Data Integration Solution

Efficiently extract and visualize high-probability,
untapped target accounts.

  • 12.5 Million Corporate
    Data Records
  • Customer Data
    Maintenance and Cleansing
  • Integrate and Utilize Data in Collaboration with
    SFA/MA
uSonar
  • 12.5 Million Corporate
    Data Records
  • Continuous
    Cleansing
  • SFA/MA
    Integration

Clarification of Target Accounts

uSonar is utilized by various companies
across all industries and sectors.

  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank, Limited
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank, Limited
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank, Limited
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank, Limited
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo

With uSonar,
we can guide your company toward solving its challenges!

Case Studies and Sample Reports
Available for Download

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Download Case Studies and Sample Reports

For Urgent Inquiries, Please Call03-5388-7000Business Hours: 10:00 - 17:00 (Closed on Weekends and Holidays)

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