Privacy Policy

uSonar Co., Ltd. provides marketing support services based on the provision of personal information and the maintenance of client-owned data.
Within these corporate activities, we consider the appropriate collection and use of personal information, as well as the proper handling of personal information entrusted to us by our clients, to be a critical responsibility for uSonar.
uSonar strives to keep personal information accurate and up-to-date, works to prevent unauthorized access, loss, destruction, falsification, and leakage of personal information, and ensures company-wide compliance with laws and various guidelines.

* For information on strengthening our personal information protection system in compliance with GDPR, please check here.

Definition of Personal Information

At uSonar, personal information refers to information about a living individual that can identify a specific person by name, date of birth, or other descriptions contained therein (including information that cannot identify a specific person on its own but can be easily cross-referenced with other information to identify a specific person).

Handling of Personal Information

1. uSonar ensures that the management supervisor (Personal Information Protection Office) of the department handling personal information maintains appropriate management practices.
2. uSonar handles personal information only within the scope of services entrusted by our clients. In such cases, uSonar proposes appropriate measures for personal information protection to the client.
3. uSonar provides personal information to third parties within the scope of the intended use, provided that a contract prohibiting re-provision is concluded with the recipient.
4. uSonar may entrust the handling of personal information to third parties. In such cases, uSonar performs necessary and appropriate supervision of the entrusted party in accordance with the Act on the Protection of Personal Information (the "Personal Information Protection Act").
5. uSonar manages personal information safely and accurately, and strives to prevent unauthorized access, loss, destruction, leakage, and falsification of personal information.
6. uSonar complies with the Act on the Protection of Personal Information, related laws and regulations, and various guidelines published by the Personal Information Protection Commission.
7. uSonar establishes an internal compliance program for the protection of personal information, ensures its thorough implementation by officers and employees, and strives to periodically review and improve it.
8. We do not collect or handle the following particularly sensitive personal information:
   

   • Special Care-Required Personal Information

   • Sensitive Information

   However, this excludes information that has been made public by the individual, national agencies, or media organizations, or information that is clearly apparent from its external appearance obtained by visual observation or photography of the individual.

   • Information That May Have Been Obtained Illegally

   • Other Information That Is Illegal in Nature

1. Purpose of Use

uSonar acquires personal information appropriately in the course of developing various businesses in accordance with the basic policy stated above. uSonar will not handle personal information beyond the scope necessary to achieve the purposes of use specified below. The purposes of use for personal information acquired by uSonar are as follows.

Personal Information Acquired and Purpose of Use

Items of Personal Information Used

*Marketing support services refer to direct communication such as telemarketing, direct mail, and chat.

2. Provision of Personal Information to Third Parties

uSonar may provide personal data to client companies and organizations within the scope of the intended use. We have completed the notification of third-party provision via opt-out to the Personal Information Protection Commission regarding the purpose of use of the provided personal information, the recipients of the information, and the items of data provided to third parties.
(Notification Date: October 30, 2021, Notification Number: 2022-100210)

Furthermore, uSonar provides personal information on the condition that the recipient complies with uSonar's code of ethics, laws, and guidelines. Additionally, if an individual wishes to stop the provision of personal information that can identify them to third parties, we will cease such third-party provision at any time.

*"Personal data" refers to personal information that constitutes the personal information database, etc., held by uSonar.

Method of Acquisition

Information obtained from public sources (publications, websites, maps, commercial/corporate/real estate registries) and directly from individuals via interviews or applications (including distribution of survey forms, obtaining consent for third-party provision, website applications, and inquiries via telephone or email).
Collected personal information is acquired through appropriate methods after verifying the context of its acquisition.

Purpose of Use, Personal Data Items, and Provision Methods for Third-Party Disclosure

* We may also provide a Potential Score (a symbolic representation of the attribute information mentioned in the previous section).

* B2B sales activities refer to direct communication methods such as telemarketing, direct mail, and chat.

* The term "corporate" includes sole proprietorships.

3. Requests for Disclosure, Correction, or Suspension of Use of Retained Personal Data

1. In accordance with the Act on the Protection of Personal Information, if we receive any of the following requests (a. through d.) from an individual regarding their own Retained Personal Data, uSonar will take the necessary actions as required by law.

   a. Notification of the Purpose of Use of Retained Personal Data

   b. Disclosure of Retained Personal Data

   c. Correction, Addition, or Deletion of the Content of Retained Personal Data

   d. Suspension of Use of Retained Personal Data

   Please note that in the following cases, we may decline your request for disclosure based on legal requirements.

   • Cases where there is a risk of harming the life, body, property, or other rights and interests of the individual or a third party.
   • Cases where there is a risk of significantly hindering the proper execution of uSonar's business operations.
   • Cases where it would violate other laws and regulations.

2. Requests for disclosure, correction, or suspension of use of retained personal information will be accepted by mail or fax, unless a separate special procedure is specified. Please fill out the required information in the Request Form for Handling of Personal Information and send it to the Personal Information Protection Office listed below. For disclosure requests, please also review the contents described in section a. of '3. Methods for Verifying the Identity of the Individual or Representative for Various Requests Regarding Retained Personal Information' below.

   Request Form for Handling of Personal Information

3. Methods for Verifying the Identity of the Individual or Representative for Various Requests Regarding Retained Personal Information
   a. To prevent the leakage of personal information to third parties impersonating the individual, please submit a total of two documents, (A) and (B) below, for requests regarding the disclosure of retained personal information. If these documents are not provided, we will send our response via restricted delivery mail.

   (A) One of the following (copy):
   A copy of an official document issued by a public institution, such as a driver's license, passport, health insurance card, or pension handbook (limited to valid documents that include your address, name, and date of birth).

   (B) Original copy of your Certificate of Residence (limited to documents issued within the last 3 months that do not include your My Number).

   b. For requests other than the disclosure of retained personal information mentioned in section a. above, such as requests for correction or suspension of use, we will verify your identity by contacting your home or through other methods to prevent unauthorized tampering by third parties impersonating you.

4. Methods for Requests for Disclosure, etc., by a Representative If you are delegating a request for disclosure, correction, or suspension of use of retained personal information to a representative, please send the documents listed below. If these documents are not provided, we will send our response via restricted delivery mail.

   • One Power of Attorney for the Principal's Agent
   • One Certificate of Registered Seal Impression of the Principal (issued within the last 3 months, with the seal used on the Power of Attorney)

Direct Mail Opt-Out Registration Service (Automatic MPS)

uSonar voluntarily provides the Direct Mail Opt-Out Registration Service (Automatic MPS) as a concrete method for the deletion and suspension of use of personal information. Furthermore, by utilizing these systems and frameworks through DISH(R), LACS(R), and others, data subjects retain the right to opt out regarding the use of their personal information.

What Is the Direct Mail Opt-Out Registration Service (Automatic MPS)?

This service allows consumers to automatically remove their data from direct mail lists by calling the toll-free number printed on the envelope and entering the number located below the address label.

Personal Information Protection Office

This department centrally manages the creation of operational workflows and manuals related to personal information, the management and auditing of internal and external data, the establishment and training of regulations, and the investigation and response to inquiries. In the event of a request for the disclosure, correction, or suspension of use of personal information, we will promptly investigate the facts and consult with you regarding the disclosure, correction, suspension of use, or cessation of information provision (opt-out procedures, etc.).

Personal Information Protection Office:
15F Tokyo Opera City, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 03-6361-0753 (10:00 AM – 6:00 PM, excluding weekends, national holidays, year-end and New Year holidays, and uSonar corporate holidays)

About the Chief Privacy Officer (CPO)

We have appointed Director and CIO Fujio Okita as the Chief Privacy Officer (CPO).

Matters Concerning Safety Management Measures

Information Security Policy

Security Policy
uSonar has established an advanced security framework to protect our vast database.