How to Utilize uSonar: SFA/MA Optimization Edition

How to Use

SFA/MA Activation

Eliminate duplicate and incomplete data in sales support tools such as SFA and MA to
Build a Strategic Data Utilization Environment

Challenges Solved by uSonar

1.Low Data Accuracy

Daily accumulation of duplicate and incomplete data in SFA/MA systems, making maintenance time-consuming
2.Lack of Information for Prioritization

Insufficient corporate information, preventing accurate prioritization
3.Lack of Corporate Segmentation

Inability to perform effective corporate targeting within the broader market

Overcoming Challenges with uSonar Implementation

ChallengeLow Data Accuracy

Improvement in
Operational Efficiency through automated SFA/MA data maintenance

Preventing duplicate and incomplete data at the point of entry to enable ABM within SFA/MA
Automate updates for company name changes and relocations after registration to maintain data freshness.
Improve SFA usability from company search and registration to information verification.

Improving Operational Efficiency Through Automated SFA/MA Data Maintenance

ChallengeLack of information to determine priorities

Execute precise actions based on corporate information.

Verify details ranging from industry and scale to news and transaction safety.
Facilitate the search for registered companies and visualize group company structures.
Visualize connections for each company, such as purchases and procurement across other departments.

Executing Precise Actions Based on Corporate Information

ChallengeLack of corporate segmentation

Understand target companies and markets to achieve
strategic sales.

Access information on all domestic companies in addition to registered ones, facilitating easier strategic planning.
Extract all domestic companies belonging to a specific segment without omission and register them in your CRM/SFA.
Enrich external files with corporate information and register them in bulk to your SFA.

Gaining Insights into Target Companies and Markets to Realize Strategic Sales

Services Provided by uSonar

SFA/MA Data Maintenance

Automatically maintain data through integration with systems such as SFA and MA.

Integrate with customer data stored in your existing tools to automatically update information such as relocations and company name changes. This prevents the accumulation of duplicate or incomplete data, ensuring that you can utilize well-maintained data at all times.

Automating Data Maintenance Through Integration with Systems Such as SFA/MA

Corporate Registration and Search

Significantly enhance data registration support for CRM/SFA and search functionality for registered data.

In addition to improving the accuracy of SFA registered data and enriching corporate information, we provide simplified registration processes and powerful data search capabilities. This allows you to build a framework that enables your team to focus on sales activities utilizing data.

Significantly Enhanced Data Entry Support and Search Functionality for CRM/SFA

Segmentation

Integrate all domestic corporate data with CRM/SFA records to gain a comprehensive view of the entire market.

By using all domestic companies as the base population, you can identify existing customers and companies with whom business cards have been exchanged within your SFA. This allows you to easily pinpoint uncontacted companies in segments where you have a competitive advantage, enabling strategic sales activities.

Integrate Comprehensive Domestic Corporate Data with CRM/SFA Records to Gain a Full Market Overview

Testimonials from uSonar Users

Frequently Asked Questions

Does this increase the workload for data entry into Salesforce?

OPENCLOSE

You can obtain accurate corporate information even with partial data or common names, which significantly reduces the burden of manual entry. Furthermore, even with ambiguous information, you can search for and identify data within Salesforce and access various corporate details.

What kind of corporate information can be accessed?

OPENCLOSE

In addition to basic information such as company size and industry, you can access a wide range of data including news, web access status, transaction history, business card exchange status, corporate groups and office locations, web services used, corporate characteristic tags (stories), similar companies, industry information, companies in the same building, nearest stations, and cautionary information.

What is the 'Cautionary' information available among the corporate data?

OPENCLOSE

This flags the presence of negative information, such as whether a company is associated with anti-social forces or has been involved in incidents or scandals. It allows you to verify whether a company requires caution before initiating transactions or business negotiations.

How Can You Resolve Duplicate and Incomplete Data?

OPENCLOSE

The LBC corporate database integrated into uSonar covers domestic corporate entities at the establishment level. By utilizing this as a dictionary, you can cleanse and consolidate corporate information with high precision.

Available for Download

Understand How to Utilize uSonar
4 Selected SFA/MA Activation Case Studies

You may opt out of receiving information regarding our services and events at any time. For details on our policies, please review our Privacy Statement.

Download Case Studies

With uSonar,
We Can Help Solve Your Business Challenges!

Case Studies and Sample Reports
Available for Download

View All Materials