How to Use

Inside Sales Department

Integrate with MA to achieve
seamless alignment between marketing and sales
for end-to-end ABM,
from lead generation to nurturing

Challenges Solved by uSonar

1.Unclear Lead Prioritization

Unable to determine lead priority, leading to a one-size-fits-all approach
Use Cases
- Segmentation
- Lead Analysis
- Lead Qualification
2.Difficulty in Executing Tailored Strategies

Unable to execute strategies tailored to the target company, resulting in stagnant lead nurturing performance
Use Cases
- Scenario Design
- Content Planning
- Inbound Response
3.Insufficient Collaboration with Sales

Leads handed over are left unattended, indicating ineffective collaboration between departments
Use Cases
- Lead Handoff to Sales Department
- Account-Based Responsibility Assignment
- Nurturing Performance Aggregation

Overcoming Challenges with uSonar Implementation

ChallengeUnclear Lead Prioritization

Focus on High-Potential Leads through the Enrichment of Customer and Lead Data

Automatically assign diverse corporate attributes to enable multifaceted and high-precision ABM analysis.
Identify which segments your lead companies belong to and extract them accordingly.
Easily identify promising prospective companies that should be prioritized for nurturing.

Focus on High-Potential Leads Through Enrichment of Customer and Lead Data

ChallengeDifficulty in executing personalized strategies for each prospect

Improve the effectiveness of outreach to potential targets via email, direct mail, and phone campaigns.

Grasp corporate-level needs and timing in real time to streamline lead generation.
Plan and execute strategies tailored to specific segments, such as revenue or employee count, to increase conversion rates.
Enrich MA lead data with corporate attributes to enable list extraction and campaign performance analysis from various perspectives.

Improve Effectiveness of Approaches to Potential Targets and Email, Direct Mail, and Telemarketing Campaigns

ChallengeInsufficient collaboration with the sales department

Strengthen Collaboration with other departments.

Increase Closing Rates from Lead Generation Through Collaborative Activities with Marketing and Sales Departments
Leverage Contact Information from Other Departments to Facilitate Communication Based on Existing Connections
Integrate Corporate Data Between MA and SFA Tools to Simplify the Execution of Coordinated ABM Strategies

Services Provided by uSonar

Data Registration

Provide Features to Register Accurate Data with Minimal Effort

Suggest SearchRegistration & Search Identify companies by entering partial names or abbreviations.
TransRegistration & Search Import external lists, assign LBC, and utilize the data effectively.

Data Registration

Integrate with Various Tools to Continuously Normalize, Consolidate, and Update Data

Super Data Cleansing/NICEData Cleansing & Integration We provide high-precision data cleansing and matching through a combination of LBC-based automation and manual verification.

Corporate Information

Segment and analyze using a wide variety of criteria, including basic information such as industry and revenue.

Corporate Groups/Business LocationsAssigned Attributes Equipped with LBC, a specialized corporate data provider that covers comprehensive business locations.
Optimized Industry ClassificationAssigned Attributes Access our proprietary industry classification system, specifically designed for marketing applications.
Corporate SummaryAssigned Attributes Easily verify key corporate characteristics.
Risk AlertAssigned Attributes Identify companies that require caution, such as those involved in anti-social activities or subject to administrative actions.
Securities Report SummaryAssigned Attributes Intuitively visualize performance trends using our proprietary charts.
StoryAssigned Attributes Companies are tagged based on numerous themes, allowing you to utilize them as targeted lists.
Live AccessAssigned Attributes Identify corporate visitors to your owned media in real time.
AI ListAssigned Attribute Scores and determines the lead potential of companies based on data accumulated daily.
Interest SignalAssigned Attribute Enables targeting based on corporate intent data derived from web browsing history.
Implementation TagAssigned Attribute Provides data on web services currently implemented by companies.
NewsAssigned Attribute Allows you to view media coverage information, such as press releases.
Industry ResearchAssigned Attribute Allows you to check trends and the current status of various industries.
Personnel ChangesAssigned Attribute Collects personnel information and allows you to view it linked to corporate data.
Major ChangesAssigned Attribute Summarizes significant changes in corporate information, such as company names, affiliations, and headquarters addresses.
Similar CompaniesAssigned Attribute Allows you to identify companies similar to the one currently displayed.

Data Integration and Extraction

Easily extract lists by specifying criteria and identify target companies.

MIXERRegistration & Search Create target lists by combining a wide variety of search criteria.
MeitanteiRegistration & Search Narrow down target companies using information such as industry, CEO name, company characteristics, and product names.

Activity Status

Visualize Internal Activity Status

TimelineInternal Information View activity history, news, and more in chronological order.
TalkInternal Information Exchange messages with colleagues.
Business Card Exchange HistoryInternal Information Review the internal history of business card exchanges.

Testimonials from uSonar Users

Frequently Asked Questions

Which Marketing Automation Tools Can Be Integrated?

OPENCLOSE

uSonar integrates with Salesforce Account Engagement (Pardot), Marketo, Eloqua, SHANON, HubSpot, and Sasuke. Please contact us for information regarding other systems.

What kind of corporate information is available?

OPENCLOSE

In addition to basic information such as company size and industry, you can access a wide range of data including news, web access status, transaction history, business card exchange records, corporate groups and offices, web-related services in use, company characteristic tags (stories), similar companies, industry information, companies in the same building, nearest stations, and cautionary information.

What is "Live Access," one of the available corporate information features?

OPENCLOSE

It allows you to identify exactly which companies are accessing your website in real time, ensuring you never miss the optimal sales opportunity.

How can I check corporate group structures?

OPENCLOSE

uSonar visualizes corporate groups and offices in a tree structure. You can identify transaction and contact status for each location, enabling more efficient outreach.

With uSonar,
we can guide you to solutions for your business challenges!

Case Studies and Sample Reports
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