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How to Utilize uSonar: Inside Sales Department Edition

How to Use

Inside Sales Department

Integrate with MA to achieve
seamless marketing and sales alignment
for ABM, from lead generation to nurturing

Challenges Solved by uSonar

  • 1.Unclear Lead Prioritization

    Unable to determine lead priority, leading to a one-size-fits-all approach

    Use Cases
    • Segmentation
    • Lead Analysis
    • Lead Qualification
  • 2. Difficulty Executing Personalized Strategies

    Unable to execute strategies tailored to the target company, resulting in stagnant nurturing performance

    Use Cases
    • Scenario Design
    • Content Planning
    • Inbound Response
  • 3.Insufficient Collaboration with Sales

    Leads handed over are left unattended, indicating poor collaboration between departments

    Use Cases
    • Lead Handoff to Sales Department
    • Account-Based Responsibility Assignment
    • Nurturing Performance Aggregation

Overcome Challenges with uSonar Implementation

ChallengeUnclear Lead Prioritization

Focus on
High-Potential Leads through Enrichment of Customer and Lead Data

  • Automatically assign diverse corporate attributes to enable multifaceted and high-precision ABM analysis
  • Identify which segments lead companies belong to and extract them accordingly.
  • Easily identify promising prospective companies that should be prioritized for nurturing.
Focus on High-Potential Leads Through Customer and Lead Data Enrichment

ChallengeDifficulty in executing personalized strategies for each prospect

Improve the effectiveness of approaches to potential targets, including email, direct mail, and telemarketing campaigns.

  • Real-time identification of company-specific needs and timing to streamline lead generation.
  • Plan and execute strategies tailored to specific segments, such as revenue and number of employees, to increase conversion rates.
  • Enrich MA lead data with corporate attributes to enable list extraction from various perspectives and analyze campaign effectiveness.
Improve Effectiveness of Approaches to Potential Targets and Email, Direct Mail, and Telemarketing Campaigns

ChallengeInsufficient collaboration with the sales department

Strengthen collaboration with other departments.

  • Increase the closing rate from lead generation through coordinated activities between marketing and sales departments.
  • Leverage contact information with target companies from other departments to facilitate communication based on existing connections.
  • Integrate corporate information between MA and SFA tools to facilitate the execution of mutually linked ABM strategies.
Strengthen Collaboration with Other Departments

Services Provided by uSonar

Data Registration

Provide features for registering accurate data with minimal effort.

  • Suggest Search Suggest SearchRegistration & Search Identify companies by entering a partial name or abbreviation.
  • Trans TransRegistration & Search Import external lists, assign LBC, and utilize the data effectively.

Data Registration

Integrate with various tools to consistently normalize, deduplicate, and update data.

  • Super Deduplication/NICE Super Deduplication/NICEDeduplication & Integration Provide high-precision deduplication and cleansing through LBC-based automation and manual verification.

Corporate Information

Segment and analyze data using a wide range of criteria, including basic information such as industry and sales.

  • Corporate Groups/Business Locations Corporate Groups/Business LocationsAssigned Attributes Equipped with LBC (Linkage Business Code) data that covers business locations comprehensively.
  • Optimized Industry Classification Optimized Industry ClassificationAssigned Attributes Utilize proprietary industry classifications specialized for marketing purposes.
  • Corporate Summary Corporate SummaryAssigned Attributes Easily verify key corporate characteristics.
  • Cautionary Information Cautionary InformationAssigned Attributes Check whether a company requires caution, such as in cases of anti-social associations or administrative disciplinary actions.
  • Securities Report Summary Securities Report SummaryAssigned Attributes Intuitively confirm performance trends using proprietary graphs.
  • Story StoryAssigned Attributes Corporate characteristics are tagged by various themes and can also be utilized as lists.
  • Live Access Live AccessAssigned Attributes Identify corporate entities accessing your owned media in real time.
  • AI List AI ListAssigned Attributes Score and determine the lead potential of companies based on data accumulated daily.
  • Interest Signal Interest SignalAssigned Attribute Enables targeting based on corporate intent data derived from web browsing history.
  • Installed Technologies Installed TechnologiesAssigned Attribute Provides data on web services and technologies currently implemented by companies.
  • News NewsAssigned Attribute Allows you to view media coverage, including press releases and news articles.
  • Industry Research Industry ResearchAssigned Attribute Provides insights into current trends and the status of various industries.
  • Personnel Changes Personnel ChangesAssigned Attribute Collects personnel information and allows you to view it linked to specific corporate profiles.
  • Major Changes Major ChangesAssigned Attribute Summarizes significant corporate changes, such as company name, affiliation, or headquarters address.
  • Similar Companies Similar CompaniesAssigned Attribute Allows you to identify companies similar to the one currently displayed.

Data Integration and Extraction

Easily extract lists and identify companies by specifying criteria

  • MIXER MIXERRegistration and Search Create target lists by combining a wide variety of search criteria.
  • Detective DetectiveRegistration & Search Narrow down target companies using information such as industry, president name, characteristics, and product names.

Activity Status

Visualize Internal Activity Status

  • Timeline TimelineInternal Information View activity history, news, and more in chronological order.
  • Talk TalkInternal Information Exchange messages with colleagues.
  • Business Card Exchange History Business Card Exchange HistoryInternal Information Check the internal business card exchange history.

Testimonials for uSonar

  • By automatically appending corporate information to leads acquired through promotional activities, you can easily narrow down your target audience without manual effort, enabling efficient follow-ups and effective evaluation of your marketing initiatives.
  • Used for creating call lists by applying granular filtering criteria. The rapid filtering capability allows for efficient list creation. Additionally, it enables data enrichment for existing lists, which is instrumental in analyzing activity results and driving the PDCA cycle.
  • By implementing uSonar, we are now able to approach companies that visit our website. Of those, 1 to 2 out of every 30 companies targeted for calls or emails proceed to business meetings, making this a key internal performance indicator.
  • By using the LBC code provided by uSonar, we were able to consolidate fragmented client information—such as reactions to public relations, sales outreach, and calls to the customer center—thereby reducing miscommunication.

uSonar services are highly rated and supported by our users.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

mSonar is highly rated as a business card management application.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

Frequently Asked Questions

Which Marketing Automation Platforms Can Be Integrated?

OPENCLOSE

Integration is available with Salesforce Account Engagement (Pardot), Marketo, Eloqua, SHANON, HubSpot, and Sasuke. Please contact us regarding other systems.

What Kind of Corporate Information Can Be Accessed?

OPENCLOSE

In addition to basic information such as company size and industry, you can access a wide range of data including news, web access status, transaction history, business card exchange records, corporate groups and office locations, web-related services in use, corporate characteristic tags (stories), similar companies, industry information, other companies in the same building, nearest stations, and high-risk alerts.

What Is "Live Access," One of the Available Corporate Information Features?

OPENCLOSE

It allows you to identify exactly which companies are visiting your website in real time, ensuring you never miss the optimal sales opportunity.

How Can I Verify Corporate Groups?

OPENCLOSE

uSonar visualizes corporate groups and office locations in a tree structure. You can identify the status of transactions and interactions for each location, enabling more efficient outreach.

If you have any other questions, please use Instant Intent. Our AI is available 24/7 to answer your questions about our service offerings and features.

With uSonar,
we can help solve your business challenges!

Case Studies and Sample Reports
Available for Download

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(uSonar)

Customer Data Integration Solution

Efficiently extract and visualize high-probability,
untapped target accounts.

  • 12.5 Million
    Corporate Records
  • Customer Data
    Maintenance and Consolidation
  • Integrate and Utilize Data
    with SFA/MA
uSonar
  • 12.5 Million
    Corporate Records
  • Continuous
    Cleansing
  • SFA/MA
    Integration

Clarification of Target Accounts

uSonar is utilized by various companies
across all industries and sectors.

  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • Ministry of Economy, Trade and Industry.
  • Asahi
  • BIZ REACH
  • NITORI BUSINESS
  • FUSO
  • MIZUHO
  • PayPay
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank, Limited
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank, Limited
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank, Limited
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo
  • RICOH
  • Bengo4.com, Inc.
  • Resona Bank
  • SAKURA internet
  • SATO
  • Sozon Information Systems Co., Ltd.
  • Suzuyo

With uSonar,
we can guide your company toward solving its challenges!

Download Case Studies and Sample Reports

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For Urgent Inquiries, Please Call03-5388-7000Business Hours: 10:00 AM - 5:00 PM (Closed on Weekends and Holidays)

The Definitive Solution for Sales DX Through Data Utilization

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