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How to Use

Inside Sales Department

Integrate with MA to achieve
seamless marketing and sales collaboration
for end-to-end ABM,
from lead generation to nurturing.

Challenges Solved by uSonar

1.Unclear Lead Prioritization

Unable to determine lead priority, leading to a one-size-fits-all approach.
Use Cases
- Segmentation
- Lead Analysis
- Lead Qualification
2. Difficulty Executing Tailored Strategies

Unable to execute strategies tailored to the target company, resulting in stagnant nurturing performance
Use Cases
- Scenario Design
- Content Planning
- Inbound Response
3.Insufficient Collaboration with Sales

Leads handed over are left unattended, indicating poor collaboration between departments
Use Cases
- Lead Handoff to Sales Department
- Account-Based Responsibility Assignment
- Nurturing Performance Aggregation

Overcome Challenges with uSonar Implementation

ChallengeUnclear Lead Prioritization

Focus on
High-Potential Leads through the Enrichment of Customer and Lead Data

Automatically assign diverse corporate attributes to enable multifaceted and high-precision ABM analysis
Identify which segments your lead companies belong to and extract them as needed.
Easily identify promising lead companies that should be prioritized for nurturing.

Focus on High-Potential Leads Through Customer and Lead Data Enrichment

ChallengeDifficulty in executing personalized initiatives

Improve the effectiveness of your outreach, email, direct mail, and telemarketing campaigns targeting potential prospects with Increased Campaign Performance.

Gain real-time insights into company-specific needs and timing to streamline lead generation.
Plan and execute initiatives tailored to specific segments, such as revenue or employee count, to increase conversion rates.
Enrich MA lead data with corporate attributes to enable list extraction from various perspectives and analyze campaign effectiveness.

Improve Effectiveness of Approaches to Potential Targets and Email, Direct Mail, and Telemarketing Campaigns

ChallengeInsufficient collaboration with sales teams

Strengthen Collaboration with other departments.

Increase the lead-to-close rate through integrated activities between marketing and sales departments.
Leverage contact information from other departments to facilitate communication through existing connections.
Integrate corporate data between MA and SFA tools to simplify the execution of synchronized ABM strategies.

Services Provided by uSonar

Data Registration

Provide features for accurate data registration with minimal effort.

Suggest SearchRegistration & Search Identify companies by entering partial names or abbreviations.
TransRegistration & Search Import external lists, assign LBCs, and utilize the data effectively.

Data Registration

Integrate with various tools to ensure data is consistently normalized, deduplicated, and updated.

Super Deduplication/NICEDeduplication & Integration Provide high-precision deduplication and cleansing through LBC-based automation and manual verification.

Corporate Information

Analyze and segment companies using a wide range of criteria, including basic information such as industry and revenue.

Corporate Group/OfficeAssigned Attribute Equipped with LBC, a specialized trading company database that covers business locations.
Target IndustryAssigned Attribute Utilize our proprietary industry classification specifically designed for marketing purposes.
Company SummaryAssigned Attribute Easily verify key company characteristics.
CautionaryAssigned Attribute Check whether a company requires caution, such as those involved in anti-social activities or subject to administrative disciplinary actions.
Securities Report SummaryAssigned Attribute Intuitively confirm performance trends using our proprietary charts.
StoryAssigned Attribute Companies are tagged by various themes, and these tags can also be used to generate lists.
Live AccessAssigned Attribute Identify corporate visitors to your owned media in real time.
AI ListAssigned Attribute Score and evaluate the conversion potential of companies based on data accumulated daily.
Interest SignalAssigned Attribute Enable precise targeting based on corporate intent data derived from web browsing history.
Installed TechnologiesAssigned Attribute We provide data on the web services and technologies currently implemented by companies.
NewsAssigned Attribute Access media coverage information, including press releases and news articles.
Industry ResearchAssigned Attribute Review current trends and the status of various industrial sectors.
Personnel ChangesAssigned Attribute We collect personnel information and link it directly to corporate profiles for easy reference.
Major Corporate ChangesAssigned Attribute Consolidated updates on significant corporate changes, such as company name, affiliation, and headquarters address.
Similar CompaniesAssigned Attribute Identify and view companies similar to the one currently displayed.

Data Integration and Extraction

Easily extract lists and identify target companies by specifying criteria

MIXERRegistration and Search Create target lists by combining a wide variety of search criteria.
DetectiveRegistration & Search Narrow down target companies based on information such as industry, president name, characteristics, and product names.

Activity Status

Visualize Internal Activity Status

TimelineInternal Information View activity history, news, and more in chronological order.
TalkInternal Information Exchange messages with colleagues.
Business Card Exchange HistoryInternal Information Check the internal business card exchange history.

uSonar User Reviews

uSonar services are highly rated and supported by our users.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

mSonar is highly rated by many as a business card management application.
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Frequently Asked Questions

Which Marketing Automation Platforms Can Be Integrated?

OPENCLOSE

Integration is available with Salesforce Account Engagement (Pardot), Marketo, Eloqua, SHANON, HubSpot, and Sasuke. Please contact us regarding other systems.

What Kind of Corporate Information Is Available?

OPENCLOSE

In addition to basic information such as company size and industry, you can access a wide range of data including news, web access status, transaction history, business card exchange history, corporate groups and office locations, web-related services in use, company characteristic tags (stories), similar companies, industry information, companies in the same building, nearest stations, and high-risk alerts.

What Is "Live Access," One of the Available Corporate Information Features?

OPENCLOSE

It allows you to identify exactly which companies are accessing your website in real time, ensuring you never miss the optimal sales opportunity.

How Can I Check Corporate Groups?

OPENCLOSE

uSonar visualizes corporate groups and office locations in a tree structure. Since you can determine the status of transactions and interactions for each location, you can execute efficient outreach strategies.

If you have any other questions, please use our Instant Intent. Our AI is available 24/7 to answer your questions about our service offerings and features.