How to Use

Inside Sales Department

Integrate with MA to manage everything from lead generation to nurturing,
enabling
marketing and sales alignment for ABM

Challenges Solved by uSonar

1.Unclear Lead Prioritization

Unable to determine lead priority, leading to a one-size-fits-all approach
Use Cases
- Segmentation
- Lead Analysis
- Lead Qualification
2.Difficulty Executing Tailored Strategies

Unable to execute strategies tailored to the target company, resulting in stagnant nurturing performance
Use Cases
- Scenario Design
- Content Planning
- Inbound Support
3. Insufficient Collaboration with Sales

Leads handed over are left unattended, indicating poor collaboration between departments.
Use Cases
- Lead Handoff to Sales Department
- Account-Based Responsibility Assignment
- Nurturing Performance Aggregation

Overcoming Challenges with uSonar Implementation

Challenge Unclear Lead Prioritization

Enrich Customer and Lead Data to
Focus on High-Potential Leads

Automatically Assign Diverse Corporate Attributes to Enable Multidimensional and High-Precision ABM Analysis
Identify Which Segments Your Lead Companies Belong To and Extract Them Accordingly
Easily Identify Promising Lead Companies That Should Be Prioritized for Nurturing

Focus on High-Potential Leads Through Enrichment of Customer and Lead Data

ChallengeDifficulty in Executing Personalized Strategies

Approach Potential Targets and Improve the Effectiveness of Email, Direct Mail, and Telemarketing Campaigns

Grasp Corporate Needs and Timing in Real Time to Streamline Lead Generation
Develop and Execute Strategies Tailored to Specific Segments Such as Revenue and Employee Count to Increase Conversion Rates
Enrich MA Lead Information with Corporate Attributes to Enable List Extraction and Campaign Performance Analysis from Various Perspectives

Improve Effectiveness of Approaches to Potential Targets and Email, Direct Mail, and Telemarketing Campaigns

ChallengeInsufficient Collaboration with Sales Teams

Strengthening Collaboration with Other Departments

Increase the closing rate from lead generation through collaborative activities between marketing and sales departments
Leverage contact information from other departments to facilitate communication based on existing connections
Integrate corporate data between MA and SFA to simplify the execution of synchronized ABM strategies

Strengthen Collaboration with Other Departments

Services Provided by uSonar

Data Registration

Provide features for registering accurate data with minimal effort

Suggest SearchRegistration & Search Identify companies by entering a partial name or abbreviation.
TransRegistration & Search Import external lists, assign LBC, and utilize the data effectively.

Data Registration

Integrate with various tools to ensure data is consistently normalized, deduplicated, and updated.

Super Deduplication/NICEDeduplication & Integration We provide high-precision deduplication and data cleansing through LBC-based automation and manual verification.

Corporate Information

Segment and analyze data using a wide range of criteria, including basic information such as industry and revenue.

Corporate Groups/Business LocationsAssigned Attributes Equipped with LBC, a specialized corporate data provider that covers comprehensive business locations.
Optimized Industry ClassificationAssigned Attributes Utilize our proprietary industry classification system specifically designed for marketing purposes.
Corporate SummaryAssigned Attributes Easily verify key characteristics of a company.
Risk AlertAssigned Attributes Check whether a company requires caution, such as those involved in anti-social activities or subject to administrative actions.
Securities Report SummaryAssigned Attributes Intuitively visualize performance trends using our proprietary charts.
StoryAssigned Attributes Companies are tagged with characteristics across numerous themes, which can also be utilized for list creation.
Live AccessAssigned Attribute Identify corporate visitors to your owned media in real time.
AI ListAssigned Attribute Score and evaluate corporate lead potential based on daily accumulated data.
Interest SignalAssigned Attribute Enable precise targeting based on corporate intent data derived from web browsing history.
Installed TagsAssigned Attribute Access data on web services currently utilized by corporations.
NewsAssigned Attribute View media coverage, including press releases and other publications.
Industry ResearchAssigned Attribute Review trends and current conditions across various industries.
Personnel ChangesAssigned Attribute Collect and view personnel information linked to specific corporate profiles.
Major ChangesAssigned Attribute Track significant corporate updates, such as changes in company name, affiliation, or headquarters address.
Similar CompaniesAssigned Attribute Identify companies similar to the one currently displayed.

Data Integration and Extraction

Easily extract lists and identify companies by specifying criteria.

MIXERRegistration & Search Create target lists by combining a wide variety of search criteria.
MeitanteiRegistration & Search Narrow down target companies using information such as industry, CEO name, characteristics, and product names.

Activity Status

Visualize Internal Activity Status

TimelineInternal Information View activity history, news, and more in chronological order.
TalkInternal Information Exchange messages with colleagues.
Business Card Exchange HistoryInternal Information Check the internal history of business card exchanges.

Testimonials from uSonar Users

uSonar services are highly rated and supported by our users.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

mSonar has received high praise as a business card management application.
View Reviews (ITreview Site) View Reviews (BOXIL Site)

Frequently Asked Questions

Which Marketing Automation Tools Can Be Integrated?

OPENCLOSE

Integration is available with Salesforce Account Engagement (Pardot), Marketo, Eloqua, SHANON, HubSpot, and Sasuke. Please contact us regarding other systems.

What Kind of Corporate Information Is Available?

OPENCLOSE

In addition to basic information such as company size and industry, you can access a wide range of data including news, web access status, transaction history, business card exchange status, corporate groups and offices, web-related services in use, corporate characteristic tags (stories), similar companies, industry information, companies in the same building, nearest stations, and cautionary information.

What Is "Live Access," One of the Available Corporate Information Features?

OPENCLOSE

It allows you to see exactly which companies are accessing your website in real time, ensuring you never miss the best sales opportunity.

How Can I Check Group Companies?

OPENCLOSE

uSonar visualizes corporate groups and offices in a tree structure. Since you can see the status of transactions and interactions for each location, you can implement an efficient approach.

If you have any other questions, please use our Instant Intent service. Our AI is available 24/7 to answer any questions regarding our service details and features.