- Lack of Visibility into Potential Customer Behavior
There are limited means to grasp behavioral data during the early stages of the purchasing process (the so-called "Dark Funnel").
- Overlooking Signs of Customer Churn
Failure to detect early warning signs of existing customer churn, leading to missed opportunities to prevent migration to competitors.
- Lack of Leads Ready for Immediate Approach
Lack of means to identify prospects at the optimal timing.
An Innovative Solution for Visualizing High-Potential B2B Prospects to Support Sales and Marketing
Japan's First AI-Augmented Intent Data
Interest Sign
This is Japan's first AI-augmented intent data generation service that leverages AI to create highly accurate target lists.
Free-Keyword Generation Intent Data
Interest Signal
Identify corporate purchasing intent in real-time using custom keywords and generate lists of target companies.
This service is a next-generation solution that integrates uSonar's LBC, one of Japan's largest corporate databases, with corporate behavioral data to dramatically improve the efficiency and results of sales and marketing. (Implemented in the management strategy platform PLANSonar)
Contact UsSolve Challenges in Sales and Marketing Activities
To visualize corporate needs while ensuring personal information protection, we have implemented an intent data service in our management strategy platform, PLANSonar, which achieves high-precision targeting without the use of cookies.
Solve Common Intent Data Challenges
- Over-reliance on Fixed IP Addresses
Data using fixed IP addresses is biased toward large enterprises, covering only about 200,000 companies.
→ Interest Sign overcomes this challenge by utilizing data from approximately 1 million companies, including small and medium-sized enterprises.
Service Overview
Interest Signal
An intent data generation service that creates lists of companies interested in specific keywords. It collects and analyzes data from approximately 8,000 websites, including advertising delivery results and third-party data from partner companies, to identify companies interested in your chosen keywords.
Keyword-Based List Generation
Analyzes web behavioral data based on specified keywords to visualize potential customers.
Integration with LBC
Integrates corporate attribute data (industry, revenue scale, location, etc.) to generate highly accurate lists.
Real-Time Response
Allows you to grasp the timing for business negotiations based on the latest behavioral data.
Interest Sign
Japan's first intent data service (based on our internal research of domestic intent data services as of December 15, 2024) that expands data obtained from Interest Signal using regional IP and AI. It enables the generation of highly accurate target lists.
AI-Powered Filtering by Region and Corporate Attributes
Uses AI to estimate interested companies by combining web behavioral history with corporate attributes.
Adoption of Patent-Pending Technology
Provides high-precision corporate insights through an innovative, first-in-Japan method that does not rely on corporate fixed IP addresses or cookies.
IDoid
Our new service, IDoid, further enhances Interest Signal and Interest Sign, serving as a new solution to identify specific access origins (such as departments).
How to Utilize the Management Strategy Platform PLANSonar
Interest Signals and Interest Sign are implemented in the business strategy platform PLANSonar, along with Live Access (*), and deliver the following benefits.
Clarification of Target Accounts
PLANSonar dynamically generates lists of high-intent target companies detected by Interest Signals and Interest Sign. By instantly sharing high-priority companies with sales representatives, it streamlines sales activities.
Approaching Potential Customers
Leveraging data from Interest Signals and Interest Sign, we visualize the behavior and needs of target companies in real time. This information is provided on the PLANSonar dashboard in a format that facilitates the management of outreach to potential customers.
Registration, Attribute Assignment, and Analysis of Acquired Leads
By assigning needs detected via Interest Signals and Interest Sign to lead information acquired through trade shows or document requests, you can analyze them alongside attribute data to determine the optimal timing for priority outreach.
Nurturing Promising Prospects
By utilizing various corporate attribute data, including Interest Signals and Interest Sign, within PLANSonar, we achieve seamless data integration with Marketing Automation (MA) tools and CRM systems. This provides an environment that enables efficient and smooth identification of promising prospects, campaign design, and nurturing activities.
Efficient Sales Activities
By linking corporate needs identified through Interest Signals and Interest Signs with business card information, sales representatives can develop concrete approach strategies. This enables efficient sales activities and increases the probability of converting leads into business negotiations.
Early Detection of Churn Risk
By utilizing Interest Signals and Interest Signs, you can identify potential churn risks—such as searches for other companies' products or interest in competitor services—that are often overlooked when relying solely on CS activities or your own website's visit history. This allows for the identification of hidden needs and supports proactive risk management.
* Live Access is a feature that identifies in real time which companies are viewing which pages on your website based on their IP addresses. It can also provide data enrichment for Google Analytics. By leveraging attributes such as company name, industry, and number of employees, you can expand your operational options, including verifying the effectiveness of landing pages and advertisements by segment, or utilizing visiting companies as a sales lead list.
