Discover High-Potential Prospects with AI-Enhanced Intent Data Beyond Standard Intent Data

— An Innovative Solution for Visualizing High-Potential B2B Sales and Marketing Leads —

Japan's First AI-Augmented Intent Data

Interest Sign

Japan's first AI-augmented intent data generation service that leverages AI to generate highly accurate target lists.

Free Keyword-Based Intent Data

Interest Signal

Identify corporate purchasing intent in real-time using free keywords and generate lists of target companies.

This service is a next-generation solution that integrates uSonar's LBC, one of Japan's largest corporate databases, with corporate behavioral data to dramatically improve the efficiency and results of sales and marketing activities. (Implemented in the business strategy platform PLANSonar)

Solving Challenges in Sales and Marketing Activities

Lack of Visibility Into Potential Customer Behavior

Limited means to capture behavioral data during the early stages of the purchasing process (the so-called "Dark Funnel").
Overlooking Signs of Customer Churn

Failure to detect early warning signs of existing customer churn, leading to missed opportunities to prevent migration to competitors.
Lack of Leads Available for Immediate Approach

Lack of means to identify prospects at the appropriate timing.

To visualize corporate needs while ensuring personal information protection, we have implemented an intent data service that achieves high-precision targeting without using cookies into our management strategy platform, PLANSonar.

Solving Common Intent Data Challenges

Over-reliance on Fixed IP Addresses

Data utilizing fixed IP addresses is skewed toward large enterprises, covering only about 200,000 companies.
→ Interest Sign has overcome this challenge by leveraging data from approximately 1 million companies, including small and medium-sized enterprises.

Service Overview

Interest Signal

An intent data generation service that creates lists of companies interested in keywords you specify. It collects and analyzes data from approximately 8,000 sites, including advertising delivery results and 3rd-party data from partner companies, to identify companies interested in specific keywords.

Keyword-Based List Generation

Visualizes potential customers by analyzing web behavior data based on specified keywords.

Integration with LBC

Generates high-precision lists by integrating corporate attribute data such as industry, revenue scale, and location.

Real-Time Support

Allows you to grasp the timing for business negotiations based on the most recent behavioral data.

Interest Sign

The first intent data service in Japan (based on our internal research of domestic intent data services as of December 15, 2024) that expands data obtained from Interest Signal using regional IP and AI. It enables the generation of high-precision target lists.

AI-Powered Filtering by Region and Corporate Attributes

Uses AI to estimate interested companies by combining web behavior history with corporate attributes.

Adoption of Patent-Pending Technology

Provides high-precision corporate insights through an innovative, first-in-Japan method that does not rely on corporate fixed IP addresses or cookies.

IDoid

Our new service, IDoid, further enhances Interest Signal and Interest Sign, serving as a new solution to identify specific access sources, such as departments.

Utilization Methods within the Management Strategy Platform PLANSonar

Interest Signal and Interest Sign, along with Live Access (*), are implemented in the management strategy platform PLANSonar and provide the following benefits.

Clarification of Targets

Target companies with high purchasing intent detected by Interest Signal and Interest Sign are dynamically listed on PLANSonar. By immediately sharing high-priority companies with sales representatives, we streamline sales activities.

Approaching Potential Customers

Leverage Interest Signal and Interest Sign data to visualize target company behavior and needs in real time. PLANSonar provides this data on its dashboard in a format that facilitates easy management of outreach to potential customers.

Lead Registration, Enrichment, and Analysis

Enrich lead information acquired through trade shows or document requests with needs detected by Interest Signal and Interest Sign, and analyze them alongside attribute data. This allows you to determine the optimal timing for priority outreach.

Nurturing Promising Prospects

Utilize various corporate attribute data, including Interest Signal and Interest Sign, within PLANSonar to achieve seamless data integration with Marketing Automation (MA) tools and CRM systems. We provide an environment that enables efficient and smooth identification of promising prospects, campaign design, and nurturing activities.

Efficient Sales Activities

By linking corporate needs identified through Interest Signal and Interest Sign with business card information, sales representatives can develop concrete outreach strategies. This enables streamlined sales activities and increases the probability of converting leads into business opportunities.

Early Detection of Churn Risk

By leveraging Interest Signal and Interest Sign, you can identify potential churn risks—such as interest in competitor services or searches for other products—that are often overlooked by CS activities or website visit history alone. This enables the identification of hidden needs and supports proactive risk management.

Note: Live Access is a feature that identifies in real time which companies are visiting your website and which pages they are viewing based on their IP addresses. This information can also be integrated into Google Analytics. By utilizing attributes such as company name, industry, and number of employees, you can expand your operational options, such as verifying the effectiveness of landing pages and advertisements by segment, or utilizing visiting companies as sales lists.