- Lack of Visibility into Potential Customer Behavior
Limited means to capture behavioral data during the early stages of the purchasing process (the so-called "Dark Funnel").
- Overlooking Signs of Customer Churn
Failure to detect early warning signs of existing customer churn, leading to missed opportunities to prevent migration to competitors.
- Shortage of Leads Ready for Immediate Approach
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An Innovative Solution for Visualizing High-Potential B2B Sales and Marketing Leads
Japan's First AI-Augmented Intent Data
Interest Sign
This is Japan's first AI-augmented intent data generation service that leverages AI to generate highly accurate target lists.
Free Keyword-Based Intent Data
Interest Signals
Identify corporate purchasing intent in real-time using custom keywords and generate lists of target companies.
This service is a next-generation solution that integrates uSonar's industry-leading LBC corporate database with corporate behavioral data to dramatically improve the efficiency and results of sales and marketing activities. (Implemented in the business strategy platform PLANSonar)
Contact UsSolving Challenges in Sales and Marketing Activities
To visualize corporate needs while ensuring personal data protection, we have implemented an intent data service within our business strategy platform, PLANSonar, which enables high-precision, cookie-free targeting.
Solving Common Intent Data Challenges
- Over-reliance on Fixed IP Addresses
Data utilizing fixed IP addresses is skewed toward large enterprises, covering only about 200,000 companies.
→ Interest Sign overcomes this challenge by leveraging data from approximately 1 million companies, including small and medium-sized enterprises.
Service Overview
Interest Signal
An intent data generation service that creates lists of companies interested in your specified keywords. By collecting and analyzing data from approximately 8,000 websites, including advertising delivery results and third-party data from partner companies, it identifies organizations with specific interests.
Keyword-Based List Generation
Visualizes potential customers by analyzing web behavioral data based on your specified keywords.
Integration with LBC
Generates high-precision lists by integrating corporate attribute data, such as industry, revenue scale, and location.
Real-Time Capability
Allows you to identify the optimal timing for business negotiations based on the most recent behavioral data.
Interest Sign
Japan's first intent data service (based on our internal research of domestic intent data services as of December 15, 2024) that expands data obtained via Interest Signal using regional IP and AI. It enables the generation of highly accurate target lists.
AI-Powered Filtering by Region and Corporate Attributes
Utilizes AI to estimate interested companies by combining web behavioral history with corporate attributes.
Adoption of Patent-Pending Technology
Provides high-precision corporate insights through an innovative, Japan-first method that does not rely on fixed corporate IP addresses or cookies.
IDoid
Our new service, IDoid, further enhances Interest Signal and Interest Sign by providing a new solution that identifies specific access details, such as the department of origin.
Utilization within the Business Strategy Platform PLANSonar
Interest Signal and Interest Sign, along with Live Access (*), are implemented within the business strategy platform PLANSonar to deliver the following benefits.
Clarification of Targets
Target companies with high purchasing intent detected by Interest Signal and Interest Sign are dynamically listed on PLANSonar. By immediately sharing high-priority companies with sales representatives, we streamline sales activities.
Approaching Potential Customers
By leveraging data from Interest Signal and Interest Sign, we visualize the behavior and needs of target companies in real time. This information is provided on the PLANSonar dashboard in a format that facilitates easy management of outreach to potential customers.
Lead Registration, Attribute Assignment, and Analysis
Enrich lead information acquired through trade shows or document requests with needs detected via Interest Signals and Interest Signs, and analyze them alongside attribute data. This allows you to determine the optimal timing for priority outreach.
Nurturing Promising Prospects
Utilize various corporate attribute data, including Interest Signals and Interest Signs, with PLANSonar to achieve seamless data integration with Marketing Automation (MA) tools and CRM systems. We provide an environment that enables efficient and smooth identification of promising prospects, campaign design, and lead nurturing activities.
Efficient Sales Activities
By linking corporate needs identified through Interest Signals and Interest Signs with business card information, sales representatives can develop concrete outreach strategies. This enables streamlined sales activities and increases the probability of converting leads into business negotiations.
Early Detection of Churn Risk
By leveraging Interest Signals and Interest Signs, you can identify potential churn risks—such as searches for other companies' products or interest in competitor services—that are often overlooked by CS activities or website visit history alone. This enables the identification of hidden needs and supports proactive risk management.
* Live Access is a feature that identifies in real-time which companies are viewing which pages on your website based on their corporate IP addresses. It can also enrich data within Google Analytics. By utilizing attributes such as company name, industry, and number of employees, you can expand your range of activities, such as verifying the effectiveness of landing pages and advertisements by segment, or utilizing visiting companies as sales lists.
