Leverages Adopts uSonar to Accelerate Sales DX in the IT and Healthcare Sectors

• Reaching the Limits of Sales List Management Due to Rapid Business Expansion

Since its establishment in 2005, Leverages has aimed to "solve social issues" and operates approximately 60 businesses, including IT, medical/nursing/welfare, DX support, M&A consulting, and education. In the healthcare sector specifically, they deploy multiple solutions, such as the "LebaWell" brand, which provides job change and temporary staffing support for nurses, caregivers, and childcare workers.

Through LebaWell, they provide various forms of support, including human resource placement, to medical providers such as hospitals and nursing facilities nationwide. Accurately grasping the status of the numerous medical and nursing facilities across Japan and providing information tailored to field needs is the foundation that supports their service quality.

Previously, LebaWell built its own facility database using publicly available information, but this required significant man-hours for data freshness management and data cleansing. In particular, they felt there were limits to manually grasping the accurate structure of medical institutions, which have diverse organizational forms.

Additionally, the group company LebaTech (IT human resources business) was using a different corporate database service for sales development, but due to concerns regarding data quality, they considered migrating to uSonar.

1. Visualization and Comprehensiveness of Sales Targets via LBC Hierarchical Structure

LBC* (Linkage Business Code) provided by uSonar is a corporate database that covers business locations nationwide. A key feature is the ability to accurately grasp the hierarchical structure of corporate groups one wishes to approach.

What LebaWell prioritized was "accurately grasping the affiliation structure of medical institutions and pharmacies." For example, by correctly organizing the relationships between facilities within a corporation that has multiple locations, it becomes possible to make optimal proposals that better reflect the reality of the organization. Visualization via LBC was expected to lead to improved accuracy of facility information and more attentive communication.

2. Accelerating Deployment Speed to Solve Social Issues

Another effect LebaWell prioritized was the reduction of lead time required to build support systems in new areas. For example, when launching support for a specific professional field, it previously took nearly a month of preparation to precisely collect and organize information on the sites where those professionals work.

3. Utilization of Contact Information Obtained at Exhibitions

At LebaTech, after comparing existing corporate databases with uSonar's functions, advantages were confirmed in terms of corporate data comprehensiveness, data cleansing accuracy, SFA integration, and the sales utilization of intent data. In particular, they anticipated the rapid utilization of contact information obtained at exhibitions.

Furthermore, during the selection process, uSonar's sales approach was also highly valued. By explaining the background—such as "the high quality is a result of dedicating human resources to data cleansing"—a sense of trust and security in the service was fostered.

The results and outlook of the implementation are as follows.

List Creation Time at LebaWell Reduced to Approximately 1/20th

Since implementation, the most significant effect has been the reduction in list creation time. Sales list preparation, which previously took two weeks to a month, can now be handled immediately.

Reduction in Lead Management Time at LebaTech

The number of days required to link leads (business cards) obtained at exhibitions to the corporate database has been significantly reduced. The task of scrutinizing whether a lead could be approached, which previously took about 10 hours, has been reduced to almost zero, enabling sales actions to be taken on the same day or the next. Additionally, the "Story" and "Interest Sign" functions have enabled the creation of sales lists with more complex and precise conditions.

Future Outlook

Leverages is currently using uSonar across three services: LebaTech, LebaWell, and Leverages M&A Advisory. Moving forward, they are also advancing a concept for centralized customer data management across the entire group utilizing LBC.

Information on over 700,000 medical and nursing facilities nationwide is constantly changing, and accurately grasping the reality in real-time is the foundation for delivering appropriate support.
By implementing uSonar's LBC, the hierarchical structure of medical corporations and the detailed status of each facility have been visualized, enabling rapid information provision tailored to field needs. This allows us to achieve both higher accuracy and speed when building support systems in new areas. We have high expectations for uSonar moving forward.

Company Overview

　Company Name: Leverages Co., Ltd.
　Established: April 6, 2005
　Capital: 50 million JPY
　Business Scale: Group-wide annual sales of 150 billion JPY, over 3,000 employees
　Website: https://leverages.jp/
　Business Description: Leverages is a rapidly growing venture company that has maintained over 130% annual growth since its founding, operating approximately 60 businesses with the goal of solving social issues. Under the slogan "Making Japan an IT-advanced nation," they operate "LebaTech," which solves problems for people, organizations, and companies involved in IT, and "LebaWell," which develops human resource-related businesses and SaaS businesses specializing in the medical, welfare, and healthcare industries. They operate in diverse fields including IT, medical, nursing/welfare, education, and M&A brokerage, and are expanding their market not only domestically but also overseas.

* "LBC" is uSonar's corporate data, which assigns an 11-digit management code to business locations across Japan. It centrally manages abundant corporate attribute information such as industry, sales, profit, number of employees, and fixed IP addresses. By matching client data with "LBC," it enables precise targeting excluding existing clients. https://usonar.co.jp/en/service/usonar/index.php#serviceLbc

Contact for this matter: uSonar Co., Ltd. Public Relations (Hiyama)　
Email: pr@usonar.co.jp