Leverages Adopts uSonar to Accelerate Sales DX in the IT and Healthcare Sectors

• Managing Sales Lists Became Unsustainable Due to Rapid Business Expansion

Since its establishment in 2005, Leverages has aimed to "solve social issues" and operates approximately 60 businesses, including IT, medical/nursing/welfare, DX support, M&A consulting, and education. In the healthcare sector specifically, they deploy multiple solutions under the "LebaWell" brand, providing career change and temporary staffing support for nurses, caregivers, and childcare workers.

Through LebaWell, the company provides various support services, including human resource placement, to medical institutions and nursing facilities nationwide. Accurately understanding the status of the numerous medical and nursing facilities across Japan and providing information tailored to field needs is the foundation of their service quality.

Previously, LebaWell built its own facility database using publicly available information, but this required significant man-hours for data freshness management and data cleansing. In particular, they felt there was a limit to manually grasping the accurate structure of medical institutions, which come in various forms.

Additionally, the group company Levtech (IT human resources business) was using a different corporate database service for sales development, but they considered switching to uSonar due to concerns regarding data quality.

1. Visualization and Comprehensiveness of Sales Targets via LBC Hierarchical Structure

LBC (Linkage Business Code) provided by uSonar is a corporate database that covers business locations nationwide. A key feature is the ability to accurately grasp the hierarchical structure of corporate groups that one wishes to approach.

LebaWell prioritized the "accurate understanding of the chain structure of medical institutions and pharmacies." For example, by correctly organizing the relationships between facilities within a corporation with multiple locations, it becomes possible to make optimal proposals that reflect the actual state of the organization. Visualization via LBC was expected to lead to improved accuracy of facility information and more attentive communication.

2. Accelerating Deployment Speed to Solve Social Issues

Another effect prioritized by LebaWell was the reduction of lead time required to build support systems in new areas. For example, when starting support for a specific professional field, it previously took nearly a month of preparation to collect and organize information on the sites where those professionals work.

3. Utilization of Contact Information Obtained at Exhibitions

Levtech also compared existing corporate databases with uSonar's functions and confirmed advantages in the comprehensiveness of corporate data, accuracy of data cleansing, integration with SFA, and the use of intent data for sales. In particular, they expected to utilize contact information obtained at exhibitions with greater speed.

Furthermore, during the selection process, the sales approach of uSonar was also highly valued. By explaining the background, such as "the high quality is a result of dedicating human resources to data cleansing," a sense of trust and security in the service was fostered.

The results and outlook of the implementation are as follows.

List Creation Time at LebaWell Reduced to Approximately 1/20th

After implementation, the most significant effect was the reduction in list creation time. Sales list preparation, which previously took two weeks to a month, can now be handled immediately.

Reduction in Lead Management Time at Levtech

The number of days required to link leads (business cards) obtained at exhibitions to the corporate database has been significantly reduced. The task that took approximately 10 hours to verify whether a lead could be approached has become almost zero, enabling sales actions on the same day or the next day. Additionally, the "Story" and "Interest Sign" functions have enabled the creation of sales lists with more complex and precise conditions.

Future Outlook

Leverages is currently using uSonar across three services: Levtech, LebaWell, and Leverages M&A Advisory. They are also advancing plans for centralized management of customer data across the entire group using LBC.

Information on over 700,000 medical and nursing facilities nationwide is constantly changing, and accurately grasping the reality in real-time is the foundation for delivering appropriate support.
By implementing uSonar's LBC, the hierarchical structure of medical corporations and the detailed status of each facility have been visualized, enabling rapid information provision tailored to field needs. This allows us to achieve both higher accuracy and speed when building support systems in new areas. We have high expectations for uSonar moving forward.

Company Overview

　Company Name: Leverages Co., Ltd.
　Established: April 6, 2005
　Capital: 50 million JPY
　Business Scale: Group-wide annual sales of 150 billion JPY, over 3,000 employees
　Website: https://leverages.jp/
　Business Description: Leverages is a rapidly growing venture company that develops approximately 60 businesses with the goal of solving social issues and has maintained an annual growth rate of over 130% since its founding. Under the slogan "Making Japan an IT-advanced nation," they operate "Levtech," which solves issues for people, organizations, and companies involved in IT, and "LebaWell," which develops human resource-related and SaaS businesses specialized in the medical, welfare, and healthcare industries. They operate in diverse fields including IT, medical, nursing/welfare, education, and M&A brokerage, expanding their market not only domestically but also overseas.

* "LBC" is uSonar's corporate data that assigns an 11-digit management code to business locations across Japan. It centrally manages abundant corporate attribute information such as industry, sales, profit, number of employees, and fixed IP addresses. By matching client data with "LBC," it enables precise targeting excluding existing clients. https://usonar.co.jp/service/usonar/index.php#serviceLbc

Contact for this matter: uSonar Co., Ltd. Public Relations (Hiyama)　
Email: pr@usonar.co.jp