Seino Transportation Adopts uSonar to Drive Sales Transformation

Founded in 1930, Seino Transportation is the core company of Seino Holdings, providing a wide range of services as a "comprehensive logistics trading company" centered on land transportation and trucking. Meanwhile, the domestic logistics market is in a period of structural transition toward sustainable growth, driven by changes in demographics and labor shortages. There is an urgent need to correct long working hours caused by driver shortages and to improve productivity. While it is necessary to acquire new customers and expand the market under these circumstances, many sales representatives expressed that they were "struggling to select new sales targets." Traditional sales approaches were dependent on individual intuition and experience, and preconceived notions—such as "companies that have been approached and rejected in the past have low potential"—had become entrenched, leading to repetitive and patterned target selection.
To resolve these issues, the company decided to implement "LBC," a corporate database covering 12.5 million locations nationwide, aiming to transform their sales style through the utilization of corporate data.

The uSonar corporate database, LBC, met our needs for solving business challenges by visualizing the total market size and identifying companies we had not yet approached. The deciding factors for adoption were LBC's high level of comprehensiveness and data quality, as well as its seamless integration with our existing customer management system. Additionally, the attentive proposal process tailored to our needs and the robust post-implementation support system were key evaluation points, leading us to roll out the solution nationwide.
Furthermore, to accelerate sales activities by leveraging professional networks, all sales representatives now use the corporate information and business card management app, mSonar, to manage and share business card data.

Through the sales transformation enabled by uSonar services, we visualized potential business partners that were previously unreachable under our traditional sales style and promoted a data-driven approach. As a result of fostering widespread adoption across our branches, a survey conducted one year after implementation showed that the number of sales representatives reporting challenges with selecting new targets decreased from 70% to 30%, confirming a significant improvement in awareness. Furthermore, an analysis of new shipper registration data revealed that approximately 80% of new registrations originated from uSonar, demonstrating that data utilization has become firmly established in our daily operations.
Moving forward, we will continue to strengthen data integration with our core systems by mapping our internal management codes with LBC codes, thereby expanding the scope of corporate data utilization and advancing our sales activities.