Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy

- uSonar's Corporate Database "LBC"

　*Utilized as marketing data (includes credit rating information and high-risk company flags)

- Management Strategy Platform "PLANSonar" and others

- Utilization planned primarily for the Marketing and Inside Sales departments within the Information Equipment Business

*LBC: Japan's largest corporate database, which assigns an 11-digit management code to business locations across Japan. It centrally manages abundant corporate attribute information, such as industry, sales, profit, number of employees, and fixed IP addresses. By matching client data with LBC, it enables data cleansing, attribute enrichment, visualization of non-trading companies, and precise targeting.

Japan's Largest: Based on internal research of the number of headquarters and business location data held by Japanese companies (as of May 1, 2026)

https://usonar.co.jp/service/usonar/index.php#serviceLbc

Addressing Challenges in "Customer Data Granularity" for Marketing Transformation

Konica Minolta Japan proposes optimal solutions to customer challenges by combining Konica Minolta products and services with those of other companies.

To provide the best proposals for the challenges customers face, the freshness and understanding of customer behavioral changes are key.

By introducing uSonar, which can visualize behavioral changes such as interests and concerns at the "business location" level—covering branches and factories of large enterprises as well as SMEs—Konica Minolta Japan aims to develop a more precise marketing strategy.

High Evaluation of Intent Data Functionality

Konica Minolta Japan compared multiple corporate database services to strengthen its marketing strategy.

Key factors in choosing uSonar included the comprehensive coverage of business locations including SMEs, the ease of use of the tools, the support structure, and the proven track record of implementation in large enterprises.

Additionally, the intent data functions "Interest Signal" and "Interest Sign" were highly rated for having the largest number of detected companies and the ability to perform simulations on the tool to see which keywords are being searched.

Leveraging Thousands of Attributes to Increase Proposal Accuracy

Konica Minolta Japan intends to maximize the use of uSonar's corporate data. They are particularly focused on data not found in other services, such as the diverse "Story" attribute information, "Credit Rating Information" covering even small and micro-enterprises, and "High-Risk Company Flags" for checking business partners.

"Story": In addition to basic attributes such as company address, representative name, industry, and sales, uSonar provides "Story," a qualitative attribute consisting of thousands of tags detailing the focus areas (interests) and characteristics of each company.

Furthermore, the management strategy platform "PLANSonar" includes features to extract company lists based on targeted attributes, as well as "Intent Data" functions that capture real-time corporate interests for use in sales and marketing.

Konica Minolta Japan plans to use this data to refine lead nurturing and improve the accuracy of their sales approach.

We will fully utilize uSonar's high-precision corporate data to challenge ourselves in transforming our marketing strategy. It is noteworthy that uSonar's corporate data goes beyond basic profile information to visualize the digital marketing activities of companies. We highly value this data as it is highly compatible with our efforts to propose services and solutions that solve our customers' challenges. We have high expectations for uSonar's corporate data.

Konica Minolta Japan pursues a better "way of working," such as creating environments where anyone can work anytime, anywhere. By leveraging the know-how gained from its own internal practices, the imaging technology cultivated by Konica Minolta, and the latest AI technology as services and solutions, the company has co-created value by visualizing business challenges and solving them together with customers. Konica Minolta Japan will continue to sincerely face customer challenges and support the proposal and execution of solutions.

Website: https://www.konicaminolta.jp/business/

Inquiries regarding this matter: uSonar Co., Ltd. Public Relations (Hiyama/Takahashi)　
Email: pr@usonar.co.jp