Konica Minolta Japan, Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy

• uSonar Corporate Database "LBC"

　*Utilized as marketing data (includes credit rating information and high-risk company flags)

• Management Strategy Platform "PLANSonar", etc.

• Deployment Planned Primarily for the Marketing and Inside Sales Departments Within the Information Equipment Business

*LBC: Japan's largest corporate database, which assigns an 11-digit management code to business locations across Japan. It centrally manages abundant corporate attribute information, such as industry, revenue, profit, number of employees, and fixed IP addresses. By matching client data with LBC, companies can perform data cleansing, attribute enrichment, visualization of non-transactional companies, and precise targeting.

Japan's Largest: Based on our own research of the number of corporate headquarters and business location data held in Japan (as of May 1, 2026)

https://usonar.co.jp/en/service/usonar/index.php#serviceLbc

Addressing Challenges in "Customer Data Granularity" for Marketing Transformation

Konica Minolta Japan proposes optimal solutions to customer challenges by combining Konica Minolta products and services with third-party offerings.

To provide the best proposals for customer challenges, understanding customer behavioral changes and data freshness is key.

By implementing uSonar, which allows for the visualization of behavioral changes such as interests and concerns at the "business location" level—beyond the existing database of small-to-medium enterprises, large corporate branches, and factories—Konica Minolta Japan aims to develop more precise marketing strategies.

High Evaluation of Intent Data Functionality

To strengthen its marketing strategy, Konica Minolta Japan compared and evaluated multiple corporate database service providers.

Key factors in choosing uSonar included the comprehensive coverage of business locations (including small-to-medium enterprises), the ease of use of the tool, the quality of the support system, and the track record of implementation at large corporations.

Furthermore, regarding the intent data function "Interest Sign," the company highly valued the "largest number of detected companies" and the ability to "immediately simulate which keywords are being searched within the tool."

Leveraging Thousands of Attributes to Increase Proposal Accuracy

Konica Minolta Japan intends to maximize the use of uSonar's corporate data. They are particularly focused on data unique to uSonar, such as the diverse "Story" attribute information, credit rating information covering even small and micro-enterprises, and "high-risk company flags" useful for partner screening.

"Story": In addition to basic attributes such as company address, representative name, industry, and revenue, uSonar provides "Story"—qualitative attribute information consisting of thousands of tags detailing the focus areas (interests) and characteristics of each company.

Additionally, the management strategy platform "PLANSonar" includes features to extract company lists based on targeted attributes, as well as "intent data" functionality to capture real-time corporate interests for sales and marketing.

Konica Minolta Japan plans to use this data to perform detailed nurturing of their lead information and to increase the precision of their sales approach.

We will challenge ourselves to transform our marketing strategy by fully utilizing uSonar's high-precision corporate data. It is noteworthy that uSonar's corporate data goes beyond basic profile information to visualize companies engaged in digital marketing. We highly value this data as being deeply compatible with our efforts to propose services and solutions that solve our customers' challenges. We have high expectations for uSonar's corporate data.

Konica Minolta Japan pursues a better way of "working," such as creating environments where anyone can work anytime, anywhere. By leveraging the know-how gained through internal practice, the imaging technology cultivated by Konica Minolta, and the latest AI technology as services and solutions, the company visualizes business challenges and co-creates value by solving them together with customers. Konica Minolta Japan will continue to sincerely face customer challenges and support the proposal and execution of solutions.

Website: https://www.konicaminolta.jp/business/

Inquiries regarding this matter: uSonar Co., Ltd. Public Relations (Hiyama/Takahashi)　
Email: pr@usonar.co.jp