Konica Minolta Japan Implements PLANSonar and GuideSonar to Strengthen Marketing Strategy

- uSonar Corporate Database "LBC"

*Utilized as marketing data (includes credit rating information and high-risk company flags)

- Management Strategy Platform "PLANSonar", etc.

- Deployment planned primarily for the Marketing and Inside Sales departments within the Information Equipment Business

*LBC: Japan's largest corporate database, assigning an 11-digit management code to business locations across Japan. It centrally manages rich corporate attribute information such as industry, sales, profit, number of employees, and fixed IP addresses. By matching client data with LBC, it enables data cleansing, attribute enrichment, visualization of non-transactional companies, and precise targeting.

Japan's Largest: Based on our own research of the number of headquarters and business location data held for Japanese companies (as of May 1, 2026)

https://usonar.co.jp/service/usonar/index.php#serviceLbc

Addressing Challenges in "Customer Data Granularity" for Marketing Transformation

Konica Minolta Japan proposes optimal solutions for customer challenges by combining Konica Minolta products and services with those of other companies.

To provide the best proposals for customer challenges, the freshness and understanding of customer behavioral changes are key.

By implementing uSonar, which allows for the visualization of behavioral changes such as interests and concerns at the "business location" level—beyond the existing database of small, medium, and large enterprise branches and factories—Konica Minolta Japan aims to develop a more precise marketing strategy.

High Evaluation of Intent Data Functionality

Konica Minolta Japan compared multiple corporate database service providers to strengthen its marketing strategy.

Key factors in the high evaluation of uSonar included the comprehensive data coverage at the business location level (including small and medium-sized enterprises), the ease of use of the tool, the support structure, and the proven track record of implementation in large corporations.

Additionally, regarding the intent data function "Interest Signal/Interest Sign," the company highly valued the "largest number of detected companies" and the ability to perform simulations on the tool to see which keywords are being searched.

Leveraging Thousands of Rich Attributes to Increase Proposal Accuracy

Konica Minolta Japan intends to maximize the use of the corporate data provided by uSonar. They are particularly focused on data not found in other services, such as the diverse "Story" attribute information, "Credit Rating Information" covering even small and micro-enterprises, and "High-Risk Company Flags" useful for partner screening.

"Story": In addition to basic attributes such as company address, representative name, industry, and sales, uSonar provides "Story"—qualitative attribute information consisting of thousands of tags detailing the focus areas (interests/concerns) and characteristics of each company.

Furthermore, the management strategy platform "PLANSonar" includes a function to extract company lists based on targeted attributes, as well as an "Intent Data" function that captures real-time corporate interests for use in sales and marketing.

Konica Minolta Japan plans to use this data to perform detailed nurturing of their lead information and to improve the precision of their proposal approaches.

We will take on the challenge of transforming our marketing strategy by fully utilizing uSonar's high-definition corporate data. It is noteworthy that uSonar's corporate data goes beyond basic profile information to visualize companies engaged in digital marketing. We highly value this data as being deeply compatible with our efforts to propose services and solutions that solve our customers' challenges. We have high expectations for uSonar's corporate data.

Konica Minolta Japan pursues a better "way of working," such as creating environments where anyone can work anytime, anywhere. By leveraging the know-how gained through internal practice, the imaging technology cultivated by Konica Minolta, and the latest AI technology as services and solutions, the company has visualized business challenges and co-created value by solving them together with customers. Konica Minolta Japan will continue to sincerely face customer challenges and support the proposal and execution of solutions while standing by their side.

Website: https://www.konicaminolta.jp/business/

Inquiries regarding this matter: uSonar Co., Ltd. Public Relations (Hiyama/Takahashi)
Email: pr@usonar.co.jp