Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy

・uSonar Corporate Database "LBC"

　*Utilized as marketing data (includes credit rating information and high-risk company flags)

・Management Strategy Platform "PLANSonar" and Others

・Deployment Focused on the Marketing and Inside Sales Departments Within the Information Equipment Business

*LBC: Japan's largest corporate database, assigning an 11-digit management code to business locations across Japan. It centrally manages rich corporate attribute information, including industry, revenue, profit, number of employees, and fixed IP addresses. By matching client data with LBC, it enables data cleansing, attribute enrichment, visualization of non-client companies, and precise targeting.

Japan's Largest: Based on our own research of the number of headquarters and business location data held by Japanese companies (as of May 1, 2026)

https://usonar.co.jp/service/usonar/index.php#serviceLbc

Addressing Challenges in "Customer Data Granularity" for Marketing Transformation

Konica Minolta Japan proposes optimal solutions for customer challenges by combining Konica Minolta products and services with third-party offerings.

To provide the most effective proposals for the challenges customers face, understanding customer behavioral changes and data freshness is key.

By implementing uSonar, which allows for the visualization of behavioral changes such as interests and concerns at the "business location" level—covering branches, factories, and SMEs—Konica Minolta Japan aims to enhance the precision of its marketing strategy.

High Evaluation of Intent Data Functionality

Konica Minolta Japan compared multiple corporate database services to strengthen its marketing strategy.

Key factors in selecting uSonar included the comprehensive coverage of business locations including SMEs, the ease of use of the tool, the support structure, and the proven track record of implementation in large enterprises.

Additionally, regarding the intent data function "Interest Sign," they highly valued the "largest number of detected companies" and the ability to perform simulations on the tool to see which keywords are being searched.

Leveraging Thousands of Attributes to Increase Proposal Accuracy

Konica Minolta Japan intends to maximize the use of uSonar's corporate data. They are particularly focused on data unique to uSonar, such as the diverse "Story" attribute information, "Credit Rating Information" that covers even small and micro-enterprises, and "High-Risk Company Flags" for checking business partners.

"Story": In addition to basic attributes such as company address, representative name, industry, and revenue, uSonar provides "Story"—qualitative attribute information consisting of thousands of tags detailing the focus areas (interests) and characteristics of each company.

Furthermore, the management strategy platform "PLANSonar" includes a function to extract company lists based on targeted attributes, as well as an "Intent Data" function that captures real-time corporate interests for use in sales and marketing.

Konica Minolta Japan plans to utilize this data to perform detailed nurturing of its lead information and to improve the precision of its sales approach.

We will fully utilize uSonar's high-precision corporate data to challenge ourselves in transforming our marketing strategy. It is noteworthy that uSonar's corporate data goes beyond basic company profile information to visualize companies engaged in digital marketing. We highly value this data as being highly compatible with our efforts to propose services and solutions that solve our customers' challenges. We have high expectations for uSonar's corporate data.

Konica Minolta Japan pursues a better "way of working," such as creating environments where anyone can work anytime, anywhere. By leveraging the know-how gained through internal practice, the imaging technology cultivated by Konica Minolta, and the latest AI technology as services and solutions, the company visualizes business challenges and co-creates value by solving them together with customers. Konica Minolta Japan will continue to sincerely face customer challenges and support the proposal and execution of solutions while standing by their side.

Website: https://www.konicaminolta.jp/business/

Inquiries regarding this matter: Public Relations, uSonar Co., Ltd. (Hiyama, Takahashi)　
Email: pr@usonar.co.jp