Demaecan Co., Ltd.

Li

To increase the number of users for Demaecan, we first need to increase the number of member stores. We develop sales strategies and approach stores, but in the beginning, we did not have a database of which stores were already registered as Demaecan member stores. At that time, we were developing sales strategies based on gourmet information sites publicly available on the internet, and it was difficult to make detailed judgments, such as whether a store was directly managed or a franchise, based only on superficial data found on the web. Even when we developed sales strategies, the lack of detailed information meant we could not identify which prospects our sales team should truly be targeting, and we often experienced overlaps where multiple staff members approached the same prospect, preventing us from conducting our sales activities efficiently.

Li

Actually, we considered creating a store database based on the store information we already possessed and had entered into Salesforce. However, we would have needed to obtain accurate corporate information from public institutions to build the database, and collecting the information one by one would have taken an enormous amount of time, so we considered using a third-party service.

Li

After reviewing several other services, we narrowed our selection to four companies and evaluated whether they met our specific needs. Specifically, we analyzed each based on five criteria: 1. Corporate Reliability, 2. Suitability, 3. Future Potential, 4. Cost-Effectiveness, and 5. Feasibility. Among them, uSonar excelled in all five areas with a well-balanced performance. Furthermore, because of its extensive track record of integration with Salesforce, we determined it would also contribute to promoting our internal digital transformation (DX). With the approval of our management team, we decided to adopt uSonar.

Li

“Our company has a policy of expanding our retail business in addition to our sales strategy of increasing the number of member stores. I believed that the corporate data held by uSonar could be utilized for that purpose. The feeling that it would also help build a foundation for our future business development was another deciding factor in our adoption of uSonar.”

Li

“Before implementation, uSonar provided us with materials explaining the significance of maintaining master data and the impact it has on a company, which helped us deepen our understanding of the structural aspects of data. By gaining a solid understanding of master data before implementation, I feel we were able to begin operations smoothly.”

Li

During the integration of uSonar with Salesforce, it took time to review and optimize our internal data. However, since the automated integration, information is now updated automatically, which has led to improved operational efficiency. Furthermore, the existing data review and correction tasks, which previously required a team of 10 people every month, can now be completed in less time with a team of four. We have achieved a reduction equivalent to approximately 17 million yen in annual man-hours, and we truly feel the impact of the implementation. We have achieved a reduction equivalent to approximately 17 million yen in annual man-hours.

Li

“The General Affairs and Legal departments primarily use uSonar as a reference for anti-social force checks. Before the implementation, we could only process 80 checks per day, but now we can handle over 200 per day, more than doubling our pace. Furthermore, tasks that previously required purchasing online corporate registrations and performing checks on paper can now be completed entirely on-screen. This has led to a reduction in costs associated with obtaining corporate registrations and improved operational efficiency. Because we have accurate data from uSonar, we hope to identify further improvements to our business processes, such as how to streamline the verification workflow even more.”