Demaecan Co., Ltd.

Li

To increase the number of Demaecan users, we first need to increase the number of member stores. While we develop sales strategies and approach stores, in the beginning, we did not have a database of which stores were already registered as Demaecan member stores. At that time, we developed sales strategies based on gourmet information sites publicly available on the internet, and with only superficial data found on the web, it was difficult to make detailed distinctions, such as whether a store was company-operated or a franchise. Even when we developed sales strategies, the lack of detailed information meant we could not identify which prospects we should truly be targeting for appointments, and we often experienced overlaps in sales targets with other staff members, preventing us from conducting sales activities efficiently.

Li

Actually, we considered creating a store database based on the store information we already held and had integrated into Salesforce. However, we realized that obtaining accurate corporate information for database creation requires sourcing from official institutions, and collecting that data piece by piece would be extremely time-consuming. Therefore, we decided to explore the use of third-party services.

Li

While reviewing multiple third-party services, we narrowed our list to four companies to determine which best suited our needs. Specifically, we analyzed each based on five criteria: 1. Corporate Reliability, 2. Suitability, 3. Future Potential, 4. Cost-Effectiveness, and 5. Feasibility. Among them, uSonar excelled with a well-balanced performance across all five categories. Furthermore, because of its extensive track record of integration with Salesforce, we determined it would also contribute to promoting our internal digital transformation (DX). With management's approval, we decided to adopt uSonar.

Li

"Our company has a policy of expanding not only our sales strategy to increase the number of member stores but also our retail business. I believed that the corporate data held by uSonar could be utilized for this purpose. The feeling that it would also be useful for building a foundation for future business development was one of the deciding factors in adopting uSonar."

Li

"Before implementation, we received materials from uSonar regarding the significance of maintaining master data and the impact it has on a company, which deepened our understanding of the structural aspects of data. By gaining a solid understanding of master data before implementation, I feel we were able to begin operations smoothly."

Li

"While it took time to review and optimize our data for the integration between uSonar and Salesforce, information is now updated automatically, which has led to improved operational efficiency. Furthermore, the existing data review and correction work, which previously required a team of 10 people every month, can now be done in less time with a team of 4. In terms of annual man-hours, we have achieved a reduction equivalent to approximately 17 million yen, and I truly feel the benefits of the implementation."

Li

The General Affairs and Legal departments mainly use uSonar as a reference for anti-social force checks. Before the introduction, we could only manage 80 checks per day, but now we can perform over 200 checks per day, more than doubling our pace. Furthermore, tasks that previously required paying for online registration documents and checking them on paper can now be completed entirely on screen. This has led to a reduction in costs associated with obtaining registration documents and improved operational efficiency. Because we have accurate data from uSonar, we want to continue identifying further improvements to our business processes, such as how to make the checking process even more efficient.