Demaecan Co., Ltd.

Li

To increase the number of Demaecan users, we first need to increase the number of member stores. While we develop sales strategies to approach these stores, in the beginning, we did not have a database identifying which stores were already registered as Demaecan members. At the time, we based our sales strategies on gourmet information sites available on the internet, but it was difficult to make fine-grained distinctions—such as whether a location was a directly managed store or a franchise—based solely on superficial data found online. Even when we developed sales strategies, the lack of detailed information meant we could not identify the right prospects to contact, and we often experienced overlaps in sales efforts among staff, preventing us from conducting our sales activities efficiently.

Li

"In fact, we had considered creating a store database based on the store information we already held and had entered into Salesforce. However, we realized that obtaining accurate corporate information for database creation requires sourcing from official institutions, and collecting that information piece by piece would be extremely time-consuming. Therefore, we decided to explore the use of third-party services."

Li

After reviewing multiple third-party services, we narrowed our list down to four companies to determine which best suited our needs. Specifically, we analyzed each one based on five criteria: 1. Corporate Reliability, 2. Suitability, 3. Future Potential, 4. Cost-Effectiveness, and 5. Feasibility. Among them, uSonar excelled with a well-balanced performance across all five categories. Furthermore, given its extensive track record of integration with Salesforce, we determined that it would also contribute to promoting our internal digital transformation (DX). With this, we obtained approval from management and decided to adopt uSonar."

Li

“Our company has a policy of expanding not only our sales strategy to increase the number of member stores but also our retail business and other areas. I believed that the corporate data held by uSonar could be utilized for these purposes. The feeling that it would also be useful for building a foundation for future business development was one of the deciding factors in adopting uSonar.”

Li

“Before implementation, we received materials from uSonar regarding the significance of maintaining master data and the impact it has on a company, which deepened our understanding of the structural aspects of data. By gaining a solid understanding of master data before implementation, I feel we were able to begin operations smoothly.”

Li

When integrating uSonar with Salesforce, we required time to review and optimize our internal data. However, since automating the integration, information is now updated automatically, which has led to improved operational efficiency. Furthermore, the existing data review and correction tasks, which previously required a team of 10 people every month, can now be completed in less time with a team of four. In terms of annual man-hours, this equates to a reduction of approximately 17 million yen, and we truly feel the impact of the implementation.

Li

The General Affairs and Legal departments primarily use uSonar as a reference for anti-social force checks. Before implementation, we could only manage 80 checks per day, but now we can process over 200 per day, more than doubling our pace. Furthermore, tasks that previously required purchasing online corporate registrations and checking them on paper can now be completed entirely on screen. This has led to a reduction in costs associated with obtaining corporate registrations and improved operational efficiency. Because we have accurate data from uSonar, we hope to identify further areas for business process improvement, such as how to make the checking process even more efficient.