Demaecan Co., Ltd.

Li

To increase the number of Demaecan users, we first need to increase the number of member stores. We develop sales strategies and approach stores, but in the beginning, we did not have a database of which stores were already registered as Demaecan member stores. At that time, we developed our sales strategies based on gourmet information sites publicly available on the internet, and it was difficult to make detailed distinctions, such as whether a store was directly managed or a franchise, based solely on superficial data found on the web. Even when we developed sales strategies, the lack of detailed information meant we could not identify which prospects our sales team should truly be targeting, and we often experienced overlaps in sales efforts among staff, preventing us from conducting sales activities efficiently.

Li

Actually, we considered creating a store database based on the store information we already possessed and had entered into Salesforce. However, obtaining accurate corporate information to build a database requires sourcing from official institutions, and collecting the information one by one would take an enormous amount of time, so we considered using a third-party service.

Li

While reviewing multiple services, we narrowed our selection to four companies and evaluated whether they met our specific needs. Specifically, we analyzed each based on five criteria: 1. Corporate Reliability, 2. Compatibility, 3. Future Potential, 4. Cost-Effectiveness, and 5. Feasibility. Among them, uSonar excelled in all five areas with a strong balance. Furthermore, given its extensive track record of integration with Salesforce, we determined it would contribute to promoting our internal digital transformation. With management approval, we decided to adopt uSonar.

Li

“Our company has a policy of expanding our retail business in addition to our sales strategy of increasing the number of member stores. I believed that the corporate data held by uSonar could be utilized for this purpose. The feeling that it would also help build a foundation for future business development was another deciding factor in our adoption of uSonar.”

Li

“Before implementation, uSonar provided us with materials explaining the significance of maintaining master data and the impact it has on a company, which deepened our understanding of data structure. By gaining a solid understanding of master data before implementation, I feel we were able to begin operations smoothly.”

Li

“While it took time to review and optimize our internal data to integrate uSonar with Salesforce, the automated synchronization has ensured that information is kept up to date, leading to improved operational efficiency. Furthermore, the existing data review and correction tasks, which previously required a team of 10 people every month, can now be completed in less time with a team of four. In terms of annual man-hours, this represents a reduction equivalent to approximately 17 million yen, and we are truly feeling the impact of the implementation.”

Li

“The General Affairs and Legal departments primarily use uSonar as a reference for anti-social force checks. Before the implementation, we could only process 80 checks per day, but now we can handle over 200, more than doubling our capacity. Furthermore, tasks that previously required purchasing online corporate registrations and performing checks on paper can now be completed entirely on-screen. This has led to a reduction in costs associated with obtaining corporate registrations and improved operational efficiency. Because we have access to the accurate data provided by uSonar, we intend to continue identifying further improvements to our business processes, such as streamlining our verification workflows.”