Aoba-BBT, Inc.
(Formerly: Business Breakthrough, Inc.)

Furukawa

"As a remnant of when we operated with a small team, even our quotation formats varied by department and individual. We managed our new business development lists analogically using Excel and spreadsheets. Different representatives would register the same company as a client, and client names were often recorded as abbreviations or service names... Even when we received inquiries via web forms, we struggled to identify the appropriate sales representative, and we were largely unable to centrally manage customer lists for effective sales strategy development."

Furukawa

"Since we were able to organize our customer list on Salesforce using LBC codes, we are now able to consider how to utilize it effectively. For example, by overlaying past sales meeting history onto target lists independently acquired by each sales department, we can conduct sales activities efficiently without waste. This is made possible by the integration of Salesforce and uSonar. After receiving an explanation of the service, I felt that this was exactly the system we were looking for."

Furukawa

"Before implementing LBC, for example, when we received an inquiry call from a specialized trading company, we struggled to immediately determine which sales representative should handle it based solely on the company name. Since implementing LBC, we can immediately check which corporate group a specialized trading company belongs to, which has made the handoff to sales much smoother. Furthermore, the sales representatives receiving these leads now have a much clearer understanding of why they are assigned to that specific company."

Furukawa

"Until now, when we tried to create lists of target companies, we were only able to focus on immediate tasks. We had not reached the point of identifying 'white space' (untapped companies and industries) that we should target in the future. However, by integrating uSonar with Salesforce, we can now centrally manage information down to specific sales representative activity data, making it easier to develop strategies such as which industries we should focus our outreach on. As a result, lead acquisition has become smoother, and it is easier to prioritize. The accuracy of the new sales prospect lists we provide as sales support has improved, and above all, because they are packed with the information we need, it has become enjoyable to create lists while thinking through our strategy. By applying 'Trans' *2 from SideSonar *1, we can check for existing transactions and organize collaborations, allowing us to respond according to our strategy."

*1 SideSonar... A product name from uSonar. It integrates with SFA/CRM and can be used for target list extraction, etc.
*2 Trans... A feature name of SideSonar. It allows for easy assignment of LBC attributes to your own lists.

Furukawa

"Many of the training programs we conduct, such as those for developing business leaders, are highly specialized and only resonate with specific companies. Therefore, even for HR-focused events, we must carefully select invitees for each lecture theme. In such cases, we use 'Mixer' *3 and select from the 'Stories' *4 pre-prepared by uSonar, which has significantly improved our targeting precision. Previously, we had to research companies one by one online to determine if they matched our training needs, which took an enormous amount of time. By using Mixer to efficiently narrow down our targets, we have drastically reduced the time required. I would estimate it is 10 times faster now (laughs). It is actually quite enjoyable once you get started. The events we have held have been well-received, and we have even received reports that they led to the adoption of our training programs, so we feel very positive about the results. When asked during the planning of a marketing event if it was possible to create a target list limited to a specific industry with annual sales of over 30 billion yen, I replied, 'Yes, we can,' and created it immediately, which left them wide-eyed (laughs)."

*3 Mixer: A feature of SideSonar. Enables the creation of lists tailored to specific objectives using various conditions such as industry and company size.
*4 Stories: Pre-prepared company lists provided by SideSonar covering a wide range of themes.

Furukawa

"Previously, our customer information gathering was entirely dependent on web advertising, where we would run ads to collect applicants and then approach them. Now, we can feel the customer profile as a tangible reality from the start. I feel that the quality of our marketing has shifted toward a more proactive approach."

Furukawa

"We use it as a primary filter for credit investigations when engaging in new business transactions. It is easy to understand because the concern level is displayed with a flag. This leads to cost reductions, as we only need to acquire detailed credit information for companies that could not be cleared through the initial check. Furthermore, we can check companies that submit inquiries in a short amount of time, allowing us to proceed with sales activities with peace of mind."

Furukawa

"I believe we can develop strategies more efficiently if we can integrate this with the separate database of transaction clients we currently manage. Additionally, our university and graduate school have over 2,000 alumni, and tens of thousands of business course graduates are active in various industries. We have a vision to visualize a network where members who have studied at Business Breakthrough, Inc. can easily consult with each other on business matters. By deepening these connections, we want them to continue growing with Business Breakthrough, Inc. throughout their lives. The implementation of uSonar has not only expanded the scope of what we can do, but it has also made us excited because it seems we can realize these dreams. We rely on the team at uSonar because they are always ready to provide thoughtful advice. We look forward to continuing to consult with them as we take on new challenges."