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Realizing Efficient Sales Strategies

The Deciding Factor Was the Overwhelming Volume of Database Information Utilized for Effective Sales Strategies

  • SFA/MA Activation
  • Group Strategy
  • Corporate Attribute Enrichment and Analysis
  • New Sales Prospect Lists

Bengo4.com, Inc.

Internet-Related, Home Appliances and OA Equipment

INTERVIEWEE

    弁護士ドットコム株式会社
  • Tomonori Takekawa, General Manager, Information Systems Department

Bengo4.com, Inc. operates a variety of services under the philosophy of "Making Professionals More Accessible."

Specifically, the company operates four major businesses to realize accessible legal services: "Bengo4.com," a portal site connecting general users with attorneys; "Zeirishi.com," one of Japan's largest tax consultation portal sites for free tax advice and searching for tax accountants and accounting firms; and "BUSINESS LAWYERS," a practical portal site for corporate legal affairs professionals.

"CloudSign," a cloud-based electronic contract service that handles everything from contract execution to contract management, is also one of their key services.

  • Challenges Before Implementation

    • Strengthening the customer database was essential for reviewing customer segments.
  • Reasons for Implementation

    • Seamless Integration with Salesforce
    • Overwhelming Data Volume Covering Branches and Business Offices
  • Results Achieved

    • We Feel Confident in Executing Effective Sales Strategies

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Challenges Before Implementation

Exploring Future Sales Expansion Amid Growing Interest in Electronic Contracts

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CloudSign, which Bengo4.com, Inc. began operating in 2016, started with contracts with just a few companies.

At the time of launch, the awareness and reliability of electronic contracts in Japan were low, and there were challenges related to the Japanese Electronic Signature Act and other regulations.

Since then, the company has expanded its CloudSign services in line with the changing times.

Takekawa

At that time, we were consolidating and managing data for each company within Salesforce.

However, we were struggling with how to effectively utilize the collected data to drive successful sales.

We previously used an analysis tool from another company, but it had poor integration with Salesforce, leading to missing data and inaccurate information being displayed.

As a result, we eventually reached a point where we were hardly using that data at all.

While we were unable to find a solution to our problems, we were faced with the COVID-19 pandemic, which completely changed the situation.

It became difficult to go to the office just to apply seals, and more companies began to reconsider traditional contract methods, such as face-to-face meetings and exchanging physical documents for mutual stamping.

With electronic contracts gaining significant attention, the company faced an urgent need to expand its services, focusing on sales to businesses requiring CloudSign.

Takekawa

As part of CloudSign's future strategy, we established a three-year plan.

One of our key strategies was the 'reconstruction of our customer database' to facilitate greater adoption among enterprise clients.

To achieve this, we needed to re-evaluate which industries would benefit most from our services and determine the appropriate company size in terms of employee count, so we formed a project team to address these objectives.

Consequently, Bengo4.com, Inc. decided to move forward with the implementation of a new service.

Takekawa

We spent about a month and a half carefully comparing and evaluating services from several companies, including uSonar.

We concluded that uSonar and SideSonar from uSonar were the optimal services for our strategy, and we decided to proceed with the implementation.

Reasons for Implementation

The Deciding Factor Was the Overwhelming Volume of Information Covering Headquarters, Branches, and Business Offices

Mr. Takekawa, who had been considering the implementation of other services, shared the key reasons for choosing uSonar.

Takekawa

The reason we chose uSonar and SideSonar from uSonar Co., Ltd. was the overwhelming volume of information, covering approximately 12.5 million domestic companies including headquarters, branches, and offices, as well as the ability to integrate it with the Salesforce Sales Cloud we were already using.

While most corporate databases only provide information on headquarters, uSonar thoroughly covers information on branches and offices as well.

For large enterprises with thousands of employees, it is not uncommon for individual offices to hold decision-making authority.

The fact that it thoroughly covers the offices we are considering for strategic sales development in the future was a major deciding factor.

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Results Achieved

Preparation Completed with Extensive Support for Implementation
High Expectations for Full-Scale Operation

Bengo4.com, Inc. has completed the reconstruction of its internal customer database environment and plans to begin full-scale sales activities utilizing this database moving forward.

Takekawa

CloudSign, now in its sixth year, has reached over 300,000 contracts.

By matching that data from 300,000 Salesforce records with uSonar Co., Ltd.'s uSonar and SideSonar, we intend to increase the accuracy of our information and effectively advance our sales strategy within the sales planning team.

Consolidating the data from the daily operational Salesforce environment reportedly required a significant amount of caution.

Mr. Takekawa notes that it took about six months just to consolidate the data, after which they began the preparations for the full-scale implementation of uSonar and SideSonar.

Takekawa

There is no doubt that the process of integrating it into our active Salesforce environment was difficult.

In such situations, many partners would provide some guidance but ultimately leave the rest to us.

However, uSonar was completely different.

Mr. Takekawa noted the high quality of uSonar's services, specifically mentioning that the attentive and dedicated support left a strong impression.

Takekawa

"Regarding the implementation into our existing Salesforce environment, uSonar turned it into a project and managed everything from the schedule to the specific processes.

They led the project by clearly defining responsibilities, such as saying, 'We will handle this task, so please have Bengo4.com, Inc. complete this part by this date.'

In fact, they even pushed us when we fell behind schedule.

Their level of dedication gave us peace of mind throughout the process, and we are very grateful for their support."

The customer database, integrated with uSonar and SideSonar, was successfully rebuilt in October.

Bengo4.com, Inc. is currently in the stage of considering team training and usage methods, with a focus on utilization within the sales planning department.

Takekawa

"uSonar responds immediately to even the smallest questions, which has allowed us to make smooth progress.

Team members have already shared positive feedback regarding its ease of use, and we feel confident about moving toward full-scale adoption.

While the sales planning team is just beginning to master uSonar and SideSonar to drive our strategy, the sales department is already using it to gather information on their assigned accounts.

I believe uSonar and SideSonar will contribute to our further growth. We have high expectations for our full-scale implementation moving forward."

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*Our service and feature names are current as of the time of the interview.

*New subscriptions for SideSonar ended in February 2025. Analysis and list creation features have been integrated into PLANSonar, and CRM/SFA enhancement features have been integrated into GuideSonar.

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