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Realize Efficient Sales Strategies

Unrivaled Database Information Volume Was the Deciding FactorUtilized for Effective Sales Strategies

  • SFA/MA Activation
  • Group Strategy
  • Corporate Attribute Assignment and Analysis
  • New Sales Prospect List

Bengo4.com, Inc.

Internet-related, Home Appliances and OA Equipment

INTERVIEWEE

    弁護士ドットコム株式会社
  • Tomonori Takekawa, General Manager, Information Systems Department

Bengo4.com, Inc. develops a variety of services based on the philosophy of "Making Professionals More Accessible."

Specifically, the company operates four businesses to realize accessible legal services: "Bengo4.com," a portal site connecting general users with attorneys; "Zeirishi.com," one of Japan's largest tax consultation portal sites for free tax advice and searching for tax accountants and accounting firms; and "BUSINESS LAWYERS," a practical portal site for corporate legal affairs.

"CloudSign," a cloud-based electronic contract service that handles everything from contract execution to contract management, is also one of their services.

  • Challenges Before Implementation

    • Strengthening the customer database was essential for reviewing customer segments.
  • Key Reasons for Implementation

    • Seamless Integration with Salesforce
    • Overwhelming Data Volume Covering Branches and Business Offices
  • Results Achieved

    • Confidence in Executing Effective Sales Strategies

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Challenges Prior to Implementation

Exploring Future Sales Expansion Amid Growing Interest in Electronic Contracts

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CloudSign, which Bengo4.com, Inc. began operating in 2016, started with contracts from just a few companies.

At the time of launch, awareness and reliability of electronic contracts in Japan were low, and there were reportedly difficulties regarding compliance with Japanese electronic signature laws.

Since then, the company has expanded its CloudSign services in line with changing times.

Takekawa

At the time, we were consolidating and managing corporate data within Salesforce.

However, we were struggling with how to effectively utilize that data to drive successful sales.

We had previously used an analysis tool from another company, but it lacked integration with Salesforce, leading to missing data and inaccurate reporting.

Consequently, we found ourselves hardly using that data at all.

While we were unable to find a solution to our problems, we were suddenly faced with the COVID-19 pandemic, which changed everything.

It became difficult to go into the office solely for the purpose of stamping documents, leading more companies to reconsider traditional contracting methods that required face-to-face meetings and the physical exchange of stamped contracts.

Electronic contracts gained significant attention, and it became an urgent priority for the company to expand services, focusing on sales to businesses that required CloudSign.

Takekawa

We established a three-year plan for the future strategy of CloudSign.

One of our strategies was the 'Reconstruction of the Customer Database' to increase adoption among enterprise clients.

To achieve this, we needed to re-evaluate which industries would benefit most and determine the appropriate company size in terms of employee count. We formed a project team to address this challenge.

It was then that Bengo4.com, Inc. decided to move forward with the implementation of a new service.

Takekawa

We spent about a month and a half carefully comparing and evaluating services from several companies, including uSonar.

We concluded that uSonar and SideSonar were the only services perfectly suited to our strategy, and we decided to proceed with the implementation.

Key Reasons for Implementation

The Deciding Factor Was the Overwhelming Volume of Information Covering Headquarters, Branches, and Business Offices

Mr. Takekawa, who was considering the implementation of other services, shared the reasons for choosing uSonar.

Takekawa

The reason we chose uSonar and SideSonar from uSonar Co., Ltd. was the overwhelming volume of information, covering approximately 12.5 million domestic companies including headquarters, branches, and business offices, as well as the ability to integrate it with the Salesforce Sales Cloud we were already using.

Most corporate databases only provide information on headquarters, but uSonar thoroughly covers information on branches and business offices as well.

For large enterprises with thousands of employees, it is not uncommon for individual offices to hold decision-making authority.

The fact that it thoroughly covers the very business offices we intend to target strategically for sales in the future was a major deciding factor.

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Results Achieved

Preparation Complete Thanks to Great Cooperation During Implementation
High Expectations for Full-Scale Operation

Bengo4.com, Inc. has completed the reconstruction of its internal customer database environment and plans to begin full-scale sales activities utilizing this database.

Takekawa

CloudSign, now in its sixth year, has reached over 300,000 contracts.

By matching that data for 300,000 companies with uSonar and SideSonar from uSonar Co., Ltd., we aim to improve the accuracy of our information and effectively advance our sales strategy within the sales planning team moving forward.

Consolidating the data within their active Salesforce environment required a significant degree of caution.

Mr. Takekawa notes that it initially took about six months just to compile the data, after which they began the process of fully implementing uSonar and SideSonar.

Takekawa

It is undeniable that the process of integrating these tools into our active Salesforce environment was challenging.

In such situations, many partners provide some guidance but ultimately leave the rest to the client.

However, uSonar was completely different.

Mr. Takekawa highlighted the high quality of uSonar's services, noting that he was particularly impressed by their attentive and dedicated support.

Takekawa

Regarding the implementation into our active Salesforce environment, uSonar turned it into a formal project, managing everything from the schedule to the specific processes.

They took the lead on the project, clearly defining tasks by saying, "We will handle this part, so please ensure this section is completed by this date."

In fact, there were times when they even pushed us when we fell behind schedule.

They were that serious about the project, which allowed us to proceed with confidence, and we are very grateful for their efforts.

The customer database, now integrated with uSonar and SideSonar, was successfully rebuilt in October.

Bengo4.com, Inc. is currently in the stage of training their team and determining usage strategies, with a focus on full-scale adoption within their sales planning department.

Takekawa

uSonar responds to our detailed questions immediately, which allows us to make smooth progress.

Our team members have also shared positive feedback regarding the platform's usability, and we feel confident as we move toward full-scale implementation.

While our Sales Planning Team is just beginning to leverage uSonar and SideSonar to drive our strategy, the sales department is already utilizing them to gather information on their assigned accounts.

We believe that uSonar and SideSonar will contribute to our further growth. We are very excited about our upcoming full-scale utilization.

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*Our service and feature names are current as of the time of the interview.

*New subscriptions for SideSonar ended in February 2025. Its analysis and list creation functions have been integrated into PLANSonar, and its CRM/SFA enhancement functions have been integrated into GuideSonar.

Article Publication Date: March 30, 2022

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