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Realize Efficient Sales Strategies

Overwhelming Database Volume Was the Deciding FactorUtilized for Effective Sales Strategies

  • SFA/MA Activation
  • Group Strategy
  • Corporate Attribute Assignment and Analysis
  • New Sales Prospect List

Bengo4.com, Inc.

Internet-related, Home Appliances and OA Equipment

INTERVIEWEE

    弁護士ドットコム株式会社
  • General Manager, Information Systems Department, Mr. Tomonori Takekawa

Bengo4.com, Inc. develops a variety of services based on the philosophy of "Making Professionals More Accessible."

Specifically, the company operates four main businesses to realize accessible legal services: "Bengo4.com," a portal site connecting general users with attorneys; "Zeirishi.com," one of Japan's largest tax consultation portal sites for free tax advice and searching for tax accountants and accounting firms; and "BUSINESS LAWYERS," a practical portal site for corporate legal affairs professionals.

"CloudSign," a cloud-based electronic contract service that handles everything from contract execution to contract management, is also one of their key offerings.

  • Challenges Before Implementation

    • Strengthening the customer database was essential for reviewing customer segments.
  • Key Reasons for Implementation

    • Seamless Integration with Salesforce
    • Overwhelming Data Volume Covering Branches and Offices
  • Results Achieved

    • Feeling Confident in Executing Effective Sales Strategies

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Challenges Before Implementation

Exploring Future Sales Expansion Amid Growing Interest in Electronic Contracts

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CloudSign, which Bengo4.com, Inc. began operating in 2016, started with contracts from just a few companies.

At the time of launch, awareness and trust in electronic contracts in Japan were low, and there were reportedly difficulties regarding compliance with Japanese electronic signature laws.

Since then, the company has expanded its CloudSign services in line with changing times.

Takekawa

"At the time, we were consolidating and managing corporate data within Salesforce.

However, we were struggling with how to effectively utilize that collected data to drive sales.

We had previously used an analysis tool from another company, but it lacked integration with Salesforce, leading to missing data and inaccurate information being displayed.

As a result, we eventually reached a point where we were hardly using that data at all."

While we were unable to find a solution to our problems, we were suddenly faced with the COVID-19 pandemic, which changed the situation entirely.

It became difficult to commute to the office solely for the purpose of stamping documents, and an increasing number of companies began to reconsider traditional contracting methods that required face-to-face meetings or the physical exchange of stamped contracts.

Electronic contracts garnered significant attention, and it became an urgent priority for the company to expand services centered on sales to businesses requiring CloudSign.

Takekawa

"We established a three-year plan for the future strategy of CloudSign.

One of our strategies was the 'Reconstruction of the Customer Database' to increase adoption among enterprise clients.

To achieve this, we needed to re-evaluate which industries could benefit from our services and what company size, in terms of employee count, would be most appropriate. We formed a project team to address these challenges."

Consequently, Bengo4.com, Inc. decided to move forward with the implementation of a new service.

Takekawa

"We spent about a month and a half carefully comparing and evaluating services from several companies, including uSonar.

We concluded that the only service optimal for our strategy was uSonar's 'uSonar/SideSonar', and we decided to implement it."

Key Reasons for Adoption

The Deciding Factor Was the Overwhelming Volume of Information Covering Headquarters, Branches, and Business Offices

Mr. Takekawa was considering the adoption of other services. He shared the key points that led to the decision to choose uSonar Co., Ltd.

Takekawa

The reason we chose uSonar and SideSonar from uSonar Co., Ltd. was the overwhelming volume of information covering approximately 12.5 million domestic companies, including headquarters, branches, and business offices, as well as the ability to integrate it with the Salesforce Sales Cloud we were already using.

Most corporate databases only provide information on headquarters, but uSonar thoroughly covers information on branches and business offices as well.

For large enterprises with thousands of employees, it is not uncommon for individual offices to hold decision-making authority.

The fact that it thoroughly covers the very business offices we are planning to target strategically for future sales was a major deciding factor.

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Results Achieved

Preparation Completed with Great Cooperation for Implementation
High Expectations for Full-Scale Operation

Bengo4.com, Inc. has completed the reconstruction of its internal customer database environment and plans to begin full-scale sales activities utilizing this database moving forward.

Takekawa

CloudSign, now in its sixth year, has reached the milestone of signing contracts with over 300,000 companies.

By matching that data for 300,000 companies with uSonar and SideSonar from uSonar Co., Ltd., we intend to improve the accuracy of our information and effectively advance our sales strategies within the sales planning team moving forward.

Consolidating the data within their active Salesforce environment required a significant degree of caution.

Mr. Takekawa notes that it took approximately six months just to consolidate the data, after which they began the process of fully implementing uSonar and SideSonar.

Takekawa

“There is no doubt that the process of integrating these tools into our active Salesforce environment was challenging.

In such situations, many partners provide some guidance but ultimately leave the rest to the client.

However, uSonar was completely different.”

Mr. Takekawa highlighted the high quality of uSonar's services, noting that he was particularly impressed by their diligent and enthusiastic support.

Takekawa

“Regarding the implementation into our active Salesforce, uSonar treated it as a formal project, managing everything from the schedule to the specific processes.

They took the lead on the project, clearly defining responsibilities by saying, 'We will handle this task, so please ensure this part is completed by Bengo4.com, Inc. by this date.'

In fact, there were even times when they pushed us when we fell behind schedule.

They were that serious about the project, which allowed us to proceed with confidence, and we are very grateful for their support.”

The customer database, now integrated with uSonar and SideSonar, was successfully restructured in October.

Bengo4.com, Inc. is currently in the phase of reviewing team training and usage strategies to prepare for full-scale utilization, primarily within their sales planning department.

Takekawa

uSonar responds to our detailed questions immediately, which allows us to make smooth progress.

Our team members have shared positive feedback regarding the platform's usability, and we feel confident as we move toward full-scale implementation.

While the Sales Planning team is just beginning to leverage uSonar and SideSonar to drive our strategy, the sales department is already using them to gather information on their assigned accounts.

We believe that uSonar and SideSonar will contribute to our further growth. We are very excited about our upcoming full-scale utilization.

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* Our service and feature names are current as of the time of the interview.

* New subscriptions for SideSonar ended in February 2025. Its analysis and list creation functions have been integrated into PLANSonar, and its CRM/SFA enhancement functions have been integrated into GuideSonar.

Article Publication Date: March 30, 2022

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