Bengo4.com, Inc.

Takekawa

At the time, we were consolidating and managing corporate data within Salesforce.

However, we were struggling to find an effective way to utilize that data to drive sales.

We previously used an analysis tool from another company, but it lacked compatibility with Salesforce, leading to missing data and inaccurate reporting.

Consequently, we eventually reached a point where we were hardly using that data at all.

Takekawa

We established a three-year plan as the future strategy for CloudSign.

One of our key strategies was the 'reconstruction of our customer database' to facilitate greater adoption among enterprise clients.

To achieve this, we needed to re-evaluate which industries we should target and determine the appropriate company size in terms of employee count. We formed a project team to address these objectives.

Takekawa

We spent about a month and a half carefully comparing and evaluating services from several companies, including uSonar.

We concluded that the only service optimal for our strategy was uSonar/SideSonar, and we decided to implement it.

Takekawa

The reason we chose uSonar/SideSonar from uSonar Co., Ltd. was its overwhelming volume of information, covering approximately 12.5 million domestic companies including headquarters, branches, and business offices, as well as the fact that it could be used in conjunction with Salesforce Sales Cloud, which we were already utilizing.

While most corporate databases only provide information on headquarters, uSonar thoroughly covers information on branches and business offices as well.

For large enterprises with thousands of employees, it is not uncommon for individual business offices to hold decision-making authority.

The fact that it thoroughly covers the very business offices we intend to target strategically for future sales was a major deciding factor.

Takekawa

"CloudSign, now in its sixth year, has reached over 300,000 corporate contracts.

By matching the Salesforce data of those 300,000 companies with uSonar and SideSonar, we intend to enhance the accuracy of our information and effectively advance our sales strategy within the sales planning team moving forward."

Takekawa

"There is no doubt that the process of integrating it into our active Salesforce environment was difficult.

In such situations, many partners provide some guidance but ultimately leave the rest to us.

However, uSonar was completely different."

Takekawa

"Regarding the implementation into our active Salesforce environment, uSonar took the initiative to formalize it as a project, managing everything from the schedule to the specific processes.

They led the project by clearly defining responsibilities, stating, 'We will handle this task, so please have the team at Bengo4.com, Inc. complete this part by this date.'

In fact, there were times when they even pushed us when we fell behind schedule.

Their level of dedication was so high that we felt confident throughout the process, and we are truly grateful for their support."

Takekawa

"uSonar responds immediately to even the smallest questions, which has allowed us to make smooth progress.

Our team members have already shared positive feedback regarding the ease of use, and we feel confident about our upcoming full-scale implementation.

While the sales planning team is just beginning to master uSonar and SideSonar to drive our strategy, the sales department is already utilizing them to gather information on their assigned accounts.

We believe that uSonar and SideSonar will contribute to our continued growth. We are very excited about our full-scale implementation moving forward."