Sangetsu Corporation sells interior products such as wallpaper, flooring, and fabrics, and is currently promoting DX while advancing company-wide data utilization. As part of this initiative, they aimed to build a sales foundation that leverages data. However, they faced the following challenges in utilizing their existing data:

・ Data was fragmented across various tools such as Salesforce and business card management applications, making it impossible to grasp the overall picture.
・ The range of customer segments handled (business owners, design firms, builders, interior contractors, etc.) is extremely broad, and management was insufficient.
・ Input data was dependent on individuals, leading to a lack of consistency in registered information and uneven data accuracy.

To address this, Sangetsu implemented sideSonar and Meishi Sonar, which allow for integrated management of customers across the entire market, and built a foundation to promote data utilization through automatic integration with Salesforce.
*New provision of sideSonar will end in February 2025. Analysis and list creation functions have been succeeded by PLANSonar, and CRM/SFA enhancement functions have been succeeded by GuideSonar.

*The latest business card management application currently provided is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name of 'THE Meishi Kanri Business' provided by NTT DATA NJK Corporation, which was renamed following the service transfer in December 2024.

Results of Implementation

① Since sideSonar and Meishi Sonar are equipped with the LBC corporate database, it is now possible to centrally manage companies across the entire market.
② By automatically linking sideSonar with Salesforce, a sales foundation has been built that allows for the utilization of consistently maintained, up-to-date data.
③ Using Meishi Sonar, it is now possible to manage all contact information linked to companies in a unified manner.

This has enabled the automatic integration of customer-related data, allowing for deeper customer understanding and the creation of a foundation to improve the efficiency of sales activities.

[Overview Diagram]

Endorsement from Mr. Kuramochi, Sales Headquarters Office, Sangetsu Corporation

While we are still in the early stages, we intend to establish a foundation for managing our "customers"—the core axis of our CRM—and leverage this to achieve digital transformation by integrating it with various other data sets. Much of the data we have accumulated over the years has been managed in silos; we will use this implementation as an opportunity to drive effective data utilization.

uSonar will continue to support our clients in building the system infrastructure and performing the data cleansing necessary to promote effective data utilization.

Company Overview of Sangetsu

*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.