Sangetsu Corporation sells interior products such as wallpaper, flooring, and fabrics, and is currently promoting digital transformation (DX) while advancing company-wide data utilization. As part of this initiative, they aimed to build a sales foundation that leverages data. However, they faced the following challenges in utilizing their existing data:

・ Data was fragmented across various tools, such as Salesforce and business card management applications, making it impossible to grasp the overall picture.
・ The range of customer segments served (business owners, design firms, builders, interior contractors, etc.) is extremely broad, making comprehensive management difficult.
・ Input data was dependent on individual employees, resulting in a lack of consistency and uneven accuracy in registered information.

To address this, Sangetsu Corporation implemented SideSonar and Meishi Sonar to manage customers across the entire market in an integrated manner, building a foundation to promote data utilization through automatic integration with Salesforce.
* New subscriptions for SideSonar ended in February 2025. Its analysis and list creation functions have been transferred to PLANSonar, and its CRM/SFA enhancement functions have been transferred to GuideSonar.

* The latest business card management application currently offered is mSonar. Meishi Sonar is the former name of mSonar used prior to December 2023, or the name adopted for "THE Meishi Kanri Business" provided by NTT DATA NJK Corporation following the transfer of the service in December 2024.

Implementation Results

① Since SideSonar and Meishi Sonar are equipped with the LBC corporate database, companies across the entire market can be managed centrally.
② By automatically integrating SideSonar with Salesforce, a sales foundation was built that allows for the use of consistently maintained, up-to-date data.
③ By using Meishi Sonar, connection information linked to companies can be managed collectively.

This has enabled the automatic integration of customer-related data, allowing for deeper customer understanding and the creation of a foundation that realizes more efficient sales activities.

Overview Diagram

Endorsement from Mr. Kuramochi, Sales Headquarters Office, Sangetsu Corporation

Although we are still in the middle of our journey, we have established a foundation for managing "customers," which is the core axis of CRM, and we intend to realize DX by combining this with various other data. Much of the data we have accumulated over a long period was managed by individuals, but we will use this implementation as an opportunity to connect it to effective data utilization.

uSonar will continue to support our customers in promoting data utilization through data cleansing and the construction of robust system foundations.

Overview of Sangetsu

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.