Sangetsu Corporation sells interior products such as wallpaper, flooring, and fabrics, and is currently promoting digital transformation while advancing company-wide data utilization. As part of this initiative, the company aimed to build a sales infrastructure that leverages data. However, they faced the following challenges in utilizing their existing data:

・ Data was dispersed across different tools such as Salesforce and business card management applications, making it impossible to grasp the overall picture.
・ The range of customer sectors handled (business owners, design firms, builders, interior contractors, etc.) is extremely broad, and management was insufficient.
・ Because input data was dependent on individuals, there was no consistency in registered information, leading to uneven data accuracy.

To address this, Sangetsu Corporation implemented SideSonar and Meishi Sonar to manage customers across the entire market in an integrated manner, building a foundation to promote data utilization through automatic integration with Salesforce.
*New subscriptions for SideSonar ended in February 2025. Its analysis and list creation functions have been integrated into PLANSonar, and its CRM/SFA enhancement functions have been transitioned to GuideSonar.

*The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name adopted for "THE Meishi Kanri Business" provided by NTT DATA NJK Corporation following the transfer of the service in December 2024.

Implementation Results

1. Because SideSonar and Meishi Sonar are equipped with the LBC corporate database, they enable centralized management of companies across the entire market.
2. By automatically integrating SideSonar with Salesforce, the company has built a sales foundation that allows for the utilization of consistently maintained, up-to-date data.
3. Using Meishi Sonar, the company can manage all contact information linked to specific companies in a single location.

This enables the automatic integration of customer-related data, allowing for deeper customer insights and the establishment of a foundation that drives the efficiency of sales activities.

[Overview Diagram]

Endorsement from Mr. Kuramochi, Sales Headquarters Office, Sangetsu Corporation

While we are still in the middle of our journey, we have established a foundation for managing "customers," which is the core axis of our CRM. We intend to build upon this by combining it with various data points to realize digital transformation. Much of the data we have accumulated over the years was managed in silos; we are using this implementation as an opportunity to transform that data into actionable insights.

uSonar will continue to support our clients in data cleansing and the construction of system foundations to promote effective data utilization.

Company Overview of Sangetsu Corporation

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.