Sangetsu Corporation sells interior products such as wallpaper, flooring, and fabrics, and is currently promoting DX while advancing company-wide data utilization. As part of this initiative, the company aimed to build a sales foundation that leverages data. However, they faced the following challenges in utilizing their existing data:

・ Data was dispersed across various tools such as Salesforce and business card management applications, making it impossible to grasp the overall picture.
・ The range of customer segments handled (business owners, design firms, builders, interior contractors, etc.) is extremely broad, making comprehensive management difficult.
・ Input data was dependent on individuals, leading to a lack of consistency in registered information and uneven data accuracy.

To address this, Sangetsu implemented sideSonar and Meishi Sonar to centrally manage customers across the entire market, building a foundation to promote data utilization through automatic integration with Salesforce.
*New subscriptions for sideSonar will end in February 2025. Analysis and list creation functions have been succeeded by PLANSonar, and CRM/SFA enhancement functions have been succeeded by GuideSonar.

*The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name of "THE Meishi Kanri Business" provided by NTT DATA NJK Corporation, which was rebranded following the service transfer in December 2024.

Results of Implementation

① By incorporating the LBC corporate database into sideSonar and Meishi Sonar, the company can now centrally manage companies across the entire market.
② By automatically linking sideSonar with Salesforce, the company has built a sales foundation that utilizes consistently maintained and up-to-date data.
③ Using Meishi Sonar, the company can now manage contact information linked to companies in a unified manner.

As a result, it has become possible to automatically integrate customer-related data, deepening customer understanding and establishing a foundation to improve the efficiency of sales activities.

[Overview Diagram]

Endorsement from Mr. Kuramochi, Sales Headquarters Office, Sangetsu Corporation

While we are still in the early stages, we have established a foundation for managing our customers, which is the core axis of our CRM. Building upon this, we aim to achieve digital transformation by integrating various data sets. Much of the data we have accumulated over the years was managed in a siloed, individual-dependent manner; we intend to use this implementation as an opportunity to drive effective data utilization.

uSonar will continue to support our clients in building system foundations and performing data cleansing to promote the effective utilization of their data.

Company Overview of Sangetsu

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.