MUFG Bank, Ltd. Implements uSonar to Strengthen Corporate Sales Capabilities

MUFG Bank, Ltd. provides financial services across various domestic and international business sectors. Under its medium-term business plan, the bank aims to realize its purpose, "Be the power that moves the world forward," by acting as a bridge for its customers and various stakeholders amidst a landscape of "fragmentation."

As Japan transitions into a world with interest rates, major trends such as "digitalization" are accelerating further. Our corporate clients are working to improve productivity, restructure their business models, and engage in bold investments.

In this environment, MUFG Bank, Ltd. initiated a CRM reconstruction project to enhance sales capabilities and provide value-added services to our customers. To resolve issues with our existing CRM, we built new functions based on the keywords: "Centralization of Customer Information," "Integrated Operations between Branches and Headquarters," and "NBA Delivery*2." We decided to build a new CRM using Salesforce to "make the utilization of internal and external data by sales representatives a daily routine, thereby achieving a deeper understanding of customers and improving proposal quality and productivity."

Regarding the "Centralization of Customer Information," sales representatives expressed a desire to understand customers more deeply. There was also a strong demand to easily acquire external information, such as industry news, which was previously difficult to capture comprehensively. We reached the realization that centralizing internal information alone was insufficient and that the utilization of external data, including uSonar, was necessary.

By combining internal information with external marketing data, we can grasp the latest customer attributes in a one-stop manner. By providing sales representatives with effective sales insights through high-precision information delivery, we aim to provide customers with speedy, value-added services and realize our purpose of "Be the power that moves the world forward."
*2 Next Best Action: An analytical model built on hypothesis-based challenges, delivering customer-specific materials aligned with themes to sales representatives.

To realize this future vision, we evaluated the utilization of external data from the perspectives of the quality and quantity of the corporate database and the ease of data utilization.
As a result, uSonar's "LBC," one of Japan's largest corporate databases, was highly evaluated for its extensive track record of Salesforce integration, its ability to enrich customer data, and its potential to maximize sales and marketing effectiveness through high-precision customer analysis and targeting.
As a bank that handles critical customer information, the high level of safety from an information security perspective was also a deciding factor in implementing uSonar.
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<Comment from Soji Aimiya, Deputy General Manager, System Planning Group, Corporate & Wealth Management Planning Division>
We decided to implement uSonar to strengthen our data utilization capabilities in order to provide proposals that are even more closely aligned with our customers' needs. With the ability to leverage uSonar's corporate database, sales representatives have commented, "I am looking forward to achieving efficient, high-precision customer analysis and targeting, which will allow us to understand our corporate clients more deeply than ever before and provide more tailored proposals."
We look forward to the corporate data provided by uSonar to help us deliver services and added value that exceed our customers' expectations.

We are delighted that our services were selected as part of the initiative to promote the Corporate x Wealth Management Business, a strategic pillar outlined in the MUFG Bank, Ltd. medium-term business plan. It is gratifying to see that our database and data cleansing technologies were highly evaluated during their internal assessment process.
In our proposals to various industries, we observe that top-tier companies recognize the effective utilization of their vast internal data as a fundamental prerequisite for growth.
However, data has a tendency to become outdated and difficult to use over time. We are grateful that an increasing number of companies are choosing us as their external data vendor to maintain the accuracy, currency, and comprehensiveness of their data.
We have received feedback that our solutions provide not only quantitative benefits, such as improved sales efficiency and increased productivity, but also qualitative advantages, including the creation of a sales culture with psychological safety through secured performance. We remain committed to working diligently to contribute to the growth strategies of the financial industry, including MUFG Bank, Ltd.

A core commercial bank of Mitsubishi UFJ Financial Group (MUFG). Together with MUFG, the bank operates under the purpose of "Committed to empowering a brighter future." and is currently promoting its 2024-2026 medium-term business plan. Established in 1919, with a capital of 1.7119 trillion yen, 32,786 employees, and 526 domestic and overseas locations.
Site URL: https://www.bk.mufg.jp/index.html

Inquiries Regarding This Matter: Public Relations Department, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp