MUFG Bank, Ltd. Implements uSonar to Strengthen Corporate Sales Capabilities

MUFG Bank provides financial services across a wide range of domestic and international business sectors. In its medium-term business plan, the bank aims to realize its purpose—"Committed to empowering a brighter future."—by acting as a bridge that connects customers and various stakeholders amidst a world of "division."

As Japan transitions into an era of interest rates, major shifts such as the digital transformation are accelerating. Our corporate clients are actively working to improve productivity, restructure their business models, and make bold investments.

In this environment, MUFG Bank, Ltd. has embarked on a CRM reconstruction project to enhance sales capabilities and provide value-added services to our clients. To resolve issues with our existing CRM, we focused on the key concepts of "Centralization of Customer Information," "Integrated Operations between Branches and Headquarters," and "NBA Delivery*2." We decided to build a new CRM using Salesforce to realize "daily utilization of internal and external data by sales representatives, leading to a deeper understanding of clients, improved proposal quality, and increased productivity."

Regarding the "Centralization of Customer Information," sales representatives expressed a strong desire to understand clients more deeply. There was also a significant demand for easier access to external information, such as industry newspapers, which was previously difficult to capture comprehensively. We realized that internal data centralization alone was insufficient and that utilizing external data, including uSonar, was essential.

By combining internal information with external marketing data, we can grasp the latest client attributes in a one-stop manner. By providing sales representatives with effective sales insights through high-precision information delivery, we aim to offer speedy, value-added services to our clients and realize our corporate vision: "Be a force for progress."
*2 Next Best Action: An initiative where analytical models built on hypothesis-driven challenges and client-specific materials created according to themes are delivered to sales representatives.

To realize this vision, we evaluated the utilization of external data based on the quality and quantity of corporate databases and their ease of use.
As a result, uSonar's "LBC," one of Japan's largest corporate databases, was highly rated for its extensive track record of Salesforce integration, its ability to enrich customer data, and its potential to maximize sales and marketing effectiveness through high-precision customer analysis and targeting.
As a bank handling critical client information, the high level of security provided by uSonar was also a deciding factor in our implementation.

We decided to implement uSonar to strengthen our data utilization capabilities and provide proposals that are even more closely aligned with our clients' needs. By leveraging uSonar's corporate database, our sales representatives have expressed their enthusiasm, stating, "We look forward to achieving efficient, high-precision customer analysis and targeting, which will allow us to understand our client companies more deeply than ever before and provide more tailored proposals."
We look forward to the continued provision of corporate data from uSonar to help us deliver services and value that exceed our clients' expectations.

We are delighted that our services were selected to support the "Corporate x WM Business Strengthening" initiative, a pillar of the strategy outlined in MUFG Bank, Ltd.'s medium-term management plan. This reflects the high regard for our database and data-matching technology during the bank's internal evaluation process.
In our proposals to various industries, we find that top-tier companies recognize that the utilization of their vast internal data is a prerequisite for growth.
However, data has a tendency to become outdated and unusable quickly. We are grateful that an increasing number of companies are choosing us as their external data vendor to maintain the accuracy, currency, and comprehensiveness of their data.
We have received feedback that our services provide not only quantitative benefits such as "sales efficiency and productivity improvements" but also qualitative benefits, including "creating a psychologically safe sales culture through secured performance." We remain committed to working diligently to contribute to the growth strategies of the financial industry, including MUFG Bank, Ltd.

A core commercial bank of Mitsubishi UFJ Financial Group (MUFG). Together with MUFG, it upholds the purpose of "Committed to empowering a brighter future." and is currently promoting its 2024-2026 Medium-Term Business Plan. Established in 1919, with a capital of 1.7119 trillion yen, 32,786 employees, and 526 domestic and overseas locations.
Site URL: https://www.bk.mufg.jp/index.html

For Inquiries Regarding This Matter: Public Relations Department, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp