MUFG Bank, Ltd., Implements uSonar to Strengthen Corporate Sales Capabilities

MUFG Bank provides financial services across various domestic and international business sectors. In its medium-term plan, the bank aims to realize its purpose—"Committed to empowering a brighter future."—by acting as a bridge that connects customers and various stakeholders amidst a world of "division."

As Japan transitions into a world with interest rates, major trends such as "digitalization" are accelerating. Corporate clients are working to improve productivity, restructure business models, and make bold investments.

Under these circumstances, MUFG Bank has embarked on a CRM reconstruction project to enhance sales capabilities and provide value-added services to customers. To resolve issues with the existing CRM, the bank built new functions based on the keywords "Centralization of Customer Information," "Integrated Operations between Branches and Headquarters," and "NBA Delivery*2." The bank decided to build a new CRM using Salesforce to ensure that "sales representatives can utilize internal and external data on a daily basis, leading to a deeper understanding of customers, improved proposal quality, and increased productivity."

Regarding the "Centralization of Customer Information," sales representatives expressed a desire to understand customers more deeply. There was also a strong demand to easily acquire external information, such as industry newspapers, which was not being fully captured. The bank recognized that centralizing internal information alone was insufficient and that the utilization of external data, including uSonar, was necessary.

By combining internal information with external marketing data, the bank can grasp the latest customer attributes in a one-stop manner. By providing sales representatives with effective sales insights through high-precision information delivery, the bank aims to provide speedy, value-added services to customers and realize its purpose of "Committed to empowering a brighter future."
*2 Next Best Action: Delivering analysis models built on hypothesis-based challenges and customer-specific materials tailored to themes to sales representatives.

To realize this future vision, we explored the utilization of external data, focusing on the quality and quantity of corporate databases and the ease of data integration.
As a result, we highly evaluated uSonar's LBC, one of Japan's largest corporate databases, for its extensive track record in Salesforce integration, its ability to enrich customer data, and its potential to maximize sales and marketing effectiveness through high-precision customer analysis and targeting.
As a bank that handles sensitive customer information, the high level of information security was also a deciding factor in adopting uSonar.

Our bank decided to introduce uSonar to strengthen our data utilization capabilities and provide more personalized proposals to our customers. By leveraging uSonar's corporate database, our sales representatives have commented, 'We look forward to achieving efficient, high-precision customer analysis and targeting, which will allow us to better understand our corporate clients and provide more tailored proposals than ever before.'
We look forward to the continued provision of corporate data from uSonar to help us deliver services and added value that exceed our customers' expectations.

We are delighted that our services were selected as a key component in supporting the 'Corporate x WM Business Strengthening' strategy outlined in MUFG Bank's medium-term management plan, following a rigorous internal evaluation process of our database and data matching technology.
Through our proposals to various industries, it is clear that top-tier companies recognize that the effective utilization of their vast internal data is a prerequisite for growth.
However, data has a tendency to become outdated and difficult to use quickly. We are grateful that an increasing number of companies are choosing us as their external data vendor to maintain the accuracy, recency, and comprehensiveness of their data.
We have received feedback that our services provide not only quantitative benefits, such as improved sales efficiency and productivity, but also qualitative benefits, such as fostering a psychologically safe sales culture through secured performance. We remain committed to contributing to the growth strategies of the financial industry, including MUFG Bank.

A major commercial bank at the core of Mitsubishi UFJ Financial Group (MUFG). Together with MUFG, the bank operates under the purpose of 'Committed to empowering a brighter future.' and is currently promoting its 2024-2026 medium-term management plan. Established in 1919, with a capital of 1.7119 trillion yen, 32,786 employees, and 526 domestic and overseas branches.
Website URL: https://www.bk.mufg.jp/index.html

Contact for Inquiries: Public Relations, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp