MUFG Bank, Ltd. Implements uSonar to Strengthen Corporate Sales Capabilities

MUFG Bank provides financial services across various domestic and international business sectors. In its Medium-Term Business Plan, the bank aims to realize its purpose—"Be the Power That Moves the World Forward"—by acting as a bridge that connects customers and various stakeholders amidst a world of "division."

As Japan transitions into an era of interest rates and the major trend of "digitalization" continues to accelerate, corporate clients are working to improve productivity, restructure their business models, and engage in bold investments.

Under these circumstances, MUFG Bank has embarked on a CRM reconstruction project to enhance sales capabilities and provide value-added services to customers. To resolve issues with the existing CRM, the bank built new functions based on the keywords: "Centralization of Customer Information," "Integrated Operations between Branches and Headquarters," and "NBA Delivery*2." The bank decided to build a new CRM using Salesforce to ensure that "the use of internal and external data by sales representatives becomes a daily routine, leading to a deeper understanding of customers, improved proposal quality, and increased productivity."

Regarding the "Centralization of Customer Information," sales representatives expressed a desire to understand customers more deeply. There was also a strong demand to easily acquire external information, such as industry newspapers, which had previously been difficult to capture comprehensively. The bank recognized that centralizing internal information alone was insufficient and that the utilization of external data, such as uSonar, was necessary.

By combining internal information with external marketing data, the bank can grasp the latest customer attributes in a one-stop manner. By providing sales representatives with effective sales insights through high-precision information delivery, the bank aims to provide speedy, value-added services to customers and realize its purpose: "Be the Power That Moves the World Forward."
*2 Next Best Action: Delivering analysis models built on issue hypotheses and customer-specific materials tailored to themes directly to sales representatives.

To realize this future vision, we explored the utilization of external data, focusing on the quality and volume of corporate databases and the ease of data application.
As a result, uSonar's LBC, one of Japan's largest corporate databases, was highly evaluated for its extensive track record of Salesforce integration, its ability to enrich customer data, and its potential to maximize sales and marketing effectiveness through high-precision customer analysis and targeting.
As a bank that handles critical customer information, the high level of information security was also a deciding factor in adopting uSonar.

At our bank, we decided to introduce uSonar to strengthen our data utilization capabilities in order to provide proposals that are even more closely aligned with our customers' needs. By leveraging uSonar's corporate database, our sales representatives have expressed their enthusiasm, stating, 'We look forward to achieving efficient, high-precision customer analysis and targeting, which will allow us to understand our corporate clients more deeply than ever before and provide more tailored proposals.'
We look forward to the continued provision of corporate data from uSonar to help us deliver services and added value that exceed our customers' expectations.

I am pleased that our services were selected as a key component in promoting the 'Corporate x WM Business Enhancement' strategy, which is a pillar of the medium-term management plan of MUFG Bank, Ltd. It is gratifying to know that our database and data cleansing technology were highly evaluated during the bank's internal assessment process.
In our proposals to various industries, I find that top-tier companies recognize that the effective utilization of their vast internal data is a prerequisite for growth.
However, data has a tendency to become outdated and difficult to use over time. Thanks to our clients, we are increasingly being chosen as an external data vendor for our ability to maintain the accuracy, recency, and comprehensiveness of data.
In particular, we have received feedback that our services provide not only quantitative benefits such as 'sales efficiency and increased productivity' but also qualitative benefits, including 'creating a psychologically safe sales culture through secured performance.' We will continue to strive to contribute to the growth strategies of the financial industry, including MUFG Bank, Ltd.

A core commercial bank of Mitsubishi UFJ Financial Group (MUFG). Together with MUFG, it operates under the purpose 'Committed to empowering a brighter future.' and is currently promoting its 2024-2026 medium-term management plan. Established in 1919, with a capital of 1.7119 trillion yen, 32,786 employees, and 526 domestic and overseas locations.　
Site URL: https://www.bk.mufg.jp/index.html

Inquiries regarding this matter: uSonar Co., Ltd. Public Relations (Hiyama, Sawada)　
Email: ir@usonar.co.jp