MUFG Bank, Ltd. Implements uSonar to Strengthen Corporate Sales Capabilities

MUFG Bank provides financial services across a wide range of domestic and international business sectors. In its medium-term business plan, the bank aims to realize its purpose—"Committed to empowering a brighter future."—by acting as a bridge that connects customers and various stakeholders amidst a world of "division."

As Japan transitions into a world with interest rates, major shifts such as the digital transformation are accelerating. Our corporate clients are actively working to improve productivity, restructure their business models, and make bold investments.

In this environment, MUFG Bank, Ltd. has embarked on a CRM reconstruction project to enhance sales capabilities and provide value-added services to our clients. To resolve the challenges of our existing CRM, we built new functions based on the keywords: "Centralization of Customer Information," "Integrated Operations between Branches and Headquarters," and "NBA Delivery*2." We decided to build a new CRM using Salesforce to realize "daily utilization of internal and external data by sales representatives, leading to a deeper understanding of clients, improved proposal quality, and increased productivity."

Regarding the "Centralization of Customer Information," sales representatives expressed a strong desire to understand clients more deeply. There was also a significant demand to easily access external information, such as industry newspapers, which was previously difficult to capture. We realized that internal data centralization alone was insufficient and that utilizing external data, including uSonar, was essential.

By combining internal information with external marketing data, we can grasp the latest client attributes in a one-stop manner. By providing sales representatives with effective sales insights through high-precision information delivery, we aim to offer speedy, value-added services to our clients and realize our vision of "Being the Power that Moves the World Forward."
*2 Next Best Action: An initiative where analysis models built on hypothesis-based challenges and client-specific materials created according to themes are delivered to sales representatives.

To realize this vision, we evaluated the utilization of external data from the perspectives of quality, quantity, and usability of corporate databases.
As a result, uSonar's "LBC," one of Japan's largest corporate databases, was highly evaluated for its extensive track record of Salesforce integration, its ability to enrich customer data, and its potential to maximize sales and marketing effectiveness through high-precision customer analysis and targeting.
As a bank that handles critical client information, the high level of security was also a deciding factor in choosing uSonar.

＜Integration Chart＞

＜Comment from Soji Amamiya, Deputy General Manager, System Planning Group, Corporate & Wealth Management Planning Division＞
We decided to implement uSonar to strengthen our data utilization capabilities and provide proposals that are even more closely aligned with our clients' needs. By leveraging uSonar's corporate database, sales representatives have commented, "I am looking forward to achieving efficient, high-precision customer analysis and targeting, which will allow me to understand our client companies more deeply than ever before and provide more tailored proposals."
We look forward to the corporate data provided by uSonar to help us deliver services and added value that exceed our clients' expectations.

＜Comment from Katsuhito Nagatake, President and Representative Director, uSonar Co., Ltd.＞
We are delighted that our services were selected to support the "Corporate x WM Business Strengthening" strategy, a pillar of the medium-term management plan of MUFG Bank, Ltd., and that our database and data cleansing technology were highly regarded during their internal evaluation process.
In our proposals to various industries, we find that top-tier companies recognize that the utilization of their vast internal data is a prerequisite for growth.
However, data has a tendency to become outdated and unusable quickly. We are grateful that an increasing number of companies are choosing us as their external data vendor to maintain the accuracy, currency, and comprehensiveness of their data.
We have received feedback that our services provide not only quantitative effects such as "sales efficiency and productivity improvement" but also qualitative benefits, including "creating a psychologically safe sales culture through secured performance." We will continue to strive to contribute to the growth strategies of the financial industry, including MUFG Bank, Ltd.

A core commercial bank of Mitsubishi UFJ Financial Group (MUFG). Together with MUFG, it upholds the purpose, "Be a Foundation for Progress." It is currently promoting its 2024-2026 Medium-Term Business Plan. Established in 1919, with a capital of 1.7119 trillion yen, 32,786 employees, and 526 domestic and international branches.
Site URL: https://www.bk.mufg.jp/index.html

For Inquiries Regarding This Matter: Public Relations Department, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp