Hitachi Solutions, Ltd.

Hata

“Formulating a sales strategy requires analysis based on accurate data. Furthermore, to accumulate accurate data, a precise master database is essential.
However, at the time, the corporate master database we were using lacked sufficient information and contained duplicates, making it impossible to perform even basic calculations, let alone analysis. Therefore, we began by focusing on building a new corporate master database.”

Hata

After conducting an actual customer data diagnostic, we achieved results beyond our expectations, which led us to begin a full-scale consideration of the implementation.

Hata

After comparing multiple corporate master databases, we decided to adopt uSonar because it met the coverage requirements we needed and offered a relatively high update frequency for corporate attribute information.
We believe that in terms of comprehensiveness as a corporate master, uSonar is second to none.

Hata

I believe that the reason our utilization of Salesforce became so deeply established that we became number one in Japan at a Salesforce event is largely due to our use of a corporate master. While it is common for users to manually register accounts in CRM/SFA tools, this often leads to inaccurate information and duplicate entries. To prevent such issues, our CRM/SFA does not allow users to register accounts manually; instead, we require them to select from the corporate master.

Hata

By using LBC as our master data, we are now able to conduct analysis based on accurate corporate information. If company records are duplicated, it becomes impossible to generate even basic metrics such as the number of transactions or the total count of companies. By maintaining clean master data, we can verify accurate figures at any time, which has significantly reduced the time spent on data aggregation for meeting materials and eliminated the need for meetings held solely for the purpose of verifying those figures.

Hata

I call LBC the 'Master of Masters.' This is because we position it as the foundation for integrating multiple master datasets used independently across various systems. To utilize it as a 'Master of Masters,' the high level of comprehensiveness offered by LBC is an absolute requirement. Thanks to LBC, we can integrate transaction data from all our systems, which now enables us to perform analysis from various perspectives and formulate diverse sales strategies.