Guided by its corporate philosophy of "Solving Society's Problems," Pasona Group is a social solutions company that operates a wide range of businesses, including expert services (staffing), BPO services (outsourcing/contracting), and regional revitalization solutions. In recent years, to expand its overall sales and market share, the group has been promoting "Group-wide DX" to conduct comprehensive sales activities by leveraging the transaction information and broad customer touchpoints held by each company within the group. To achieve this, it became necessary to integrate the data held by each group company.

Consequently, uSonar introduced its customer data integration solution, uSonar, to Pasona Group, establishing a data infrastructure that allows for cross-sectional analysis and utilization of data held by each group company. Simultaneously, at Pasona Inc., a subsidiary of Pasona Group, uSonar was integrated with Salesforce Sales Cloud (SFA), which is used by each business division. As a result, data linkage via a common code became possible with the data infrastructure built by Pasona Group, creating an environment where corporate attributes necessary for sales and marketing activities can be linked to each SFA.

Benefits of Implementation

1. Realized centralized management by adopting the LBC code, which is assigned to business locations across Japan, as a common code for all group companies.
2. Enabled smooth information linkage with customer data across group companies by automatically assigning LBC codes to Salesforce Sales Cloud.
3. Achieved data enrichment without additional manual effort by automatically appending various corporate attributes associated with LBC.
4. Improved closing rates by leveraging corporate attributes to approach companies interested in recruitment and staffing services.

Integration Overview

Overview of uSonar

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