Guided by its corporate philosophy of "Solving Problems for Society," Pasona Group is a social solutions company that operates a wide range of businesses, including expert services (staffing), BPO services (outsourcing/contracting), and regional revitalization solutions. In recent years, to expand the group's overall sales and market share, the company has been promoting "Group-wide DX" to conduct comprehensive sales activities that leverage the transaction information and broad customer touchpoints held by each company within the group. To achieve this, it became necessary to integrate the data held by each group company.

Consequently, uSonar implemented the customer data integration solution "uSonar" for Pasona Group, establishing a data infrastructure that allows for cross-sectional analysis and utilization of data held by each group company. Simultaneously, at Pasona Inc., a subsidiary of Pasona Group, uSonar was integrated with Salesforce Sales Cloud (SFA), which is used by each business division. As a result, it became possible to link data via a common code through the data infrastructure built by Pasona Group, creating an environment where corporate attributes necessary for sales and marketing activities can be linked to each SFA.

Benefits of Implementation

1. Realized centralized management by adopting the LBC code, which is assigned to business locations across Japan, as a common code for all group companies.
2. Automatically assigned LBC codes to Salesforce Sales Cloud, enabling smooth information linkage with customer data across group companies.
3. Achieved data enrichment without additional manual effort by automatically appending various corporate attributes associated with LBC.
4. Improved closing rates by leveraging corporate attributes to approach companies interested in recruitment and staffing services.

[Integration Overview Diagram]

Overview of uSonar

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.