SECOM operates primarily in the security business, while also expanding into disaster prevention, medical services, insurance, geospatial information services, and BPO/ICT services. While the company was promoting data utilization to conduct efficient sales activities, it faced the following challenges:

・ The matching rate for existing customer information within the core system was not high, resulting in duplicate data.
・ Significant time was required for sales targeting.
・ Sales personnel's professional network information (business card data) was not visualized, preventing the company from effectively leveraging this network information.

To address these issues, SECOM implemented the customer data integration tool "uSonar," which is equipped with the corporate master data "LBC," and the business card management app "uMeishi," thereby building a data infrastructure to improve the accuracy of customer information.

*The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

Results of Implementation

① By using LBC codes as a key to consolidate existing customer information, the matching rate improved, allowing for a more accurate understanding of service adoption status for each customer.
② By utilizing corporate attributes such as industry classification, the time required for targeting was reduced, enabling more efficient sales activities.
③ Internal professional network information can now be shared company-wide, facilitating smoother sales activities and negotiations.

Moving forward, the company plans to utilize the organized data for digital marketing to focus on efficient lead acquisition. Furthermore, it intends to strengthen data integration across the group to enhance group synergies.

(Overview Diagram)

Overview of SECOM

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.