SECOM operates primarily in the security business, while also expanding into disaster prevention, medical services, insurance, geospatial information services, and BPO/ICT services. While the company was promoting data utilization to conduct efficient sales activities, it faced the following challenges:

・ The matching rate for existing customer information within the core system was low, resulting in duplicate data.
・ The sales team required significant time for targeting.
・ Professional network information (business card data) held by sales staff was not visualized, preventing the company from effectively leveraging this network.

To address these issues, SECOM implemented uSonar, a customer data integration tool equipped with the LBC corporate master data, and the business card management application uMeishi, thereby building a data infrastructure to improve the accuracy of customer information.

*The uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Results of Implementation

1. By using the LBC code as a key to consolidate existing customer information, the matching rate improved, allowing for a more accurate understanding of service adoption status for each customer.
2. By utilizing corporate attributes such as industry type, the time required for targeting was reduced, enabling more efficient sales activities.
3. Internal professional network information became shareable across the entire company, facilitating smoother sales activities and negotiations.

Moving forward, the company plans to utilize the organized data for digital marketing to focus on efficient lead acquisition. Furthermore, it intends to strengthen data integration across the group to enhance group synergies.

Overview Diagram

Overview of SECOM

*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.