Hitachi Solutions is a group company of Hitachi, Ltd. that provides application development, consulting, and cloud solution services. Because the company holds various data sources, including transaction records, corporate sales lists, and business cards, it faced significant labor costs for data integration and maintenance. Specifically, the following challenges were identified:

• Manual data cleansing and maintenance were required when integrating various data sources with transaction records.
• The inability to manage data in an integrated manner made it difficult to analyze trends in corporate attributes.
• Conventional business card management applications were specialized only for digitizing business cards, resulting in a low rate of corporate attribute enrichment.

Benefits of Implementation

1. Built a high-precision data utilization infrastructure by automatically cleansing data across various business locations.
2. Reduced opportunity loss in sales activities, as the "LBC" database is updated daily with corporate merger and acquisition information.
3. Enabled rapid digitization of business cards collected at events and visualization of corporate attributes through "uMeishi".
4. Achieved email distribution tailored to corporate attributes through integration with marketing automation tools.

[Integration Overview Diagram]

* Hitachi Solutions utilizes its own implementation expertise to sell "uSonar" as a partner.
For details, please check the following press release.
https://usonar.co.jp/news/20200803_5115.html

* The uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Overview of Hitachi Solutions

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.