SAKURA internet Inc. | Case Study

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Building a Marketing Infrastructure

SAKURA internet Inc. Implements the Customer Data Integration Solution "uSonar"

Building a Marketing Infrastructure That Centralizes Data Using LBC Codes as the Key

SAKURA internet Inc.

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape"), which supports database marketing, is pleased to announce that it has provided "uSonar," a customer data integration solution equipped with Japan's largest corporate master database "LBC," to SAKURA internet Inc. (Headquarters: Osaka-shi, Osaka; President and CEO: Kunihiro Tanaka; hereinafter "SAKURA internet").
By integrating "uSonar" with their SFA (Sales Force Automation) tool, SAKURA internet has built a foundation to centrally manage all marketing-related data by utilizing the corporate management code (LBC Code) provided by "LBC."

Background of Implementation

SAKURA internet provides high-quality internet services centered on its data center business. While building its marketing foundation, the company faced the following data-related challenges:
・ Inability to accurately track transaction history by company or corporate group due to data inconsistencies such as variations in notation.
・ Lack of sufficient corporate attributes for analysis, as many clients are small-to-medium enterprises that are difficult to match with credit data.

To address these issues, SAKURA internet implemented "uSonar," a customer data integration solution that can be linked with their SFA (Sales Force Automation) tool, and built a marketing foundation that centrally manages all marketing-related data using LBC Codes.

Benefits of Implementation

① Realized accurate tracking of transaction history by company and corporate group through the use of LBC Codes.
② Enabled analysis and scoring using corporate attributes such as industry and revenue scale held by "LBC," allowing for the prioritization of lead nurturing.
③ Enabled the extraction of accurate white space (non-transactional companies), facilitating efficient, data-driven marketing activities.

[Integration Overview Diagram]
Integration IMAGE_SAKURA internet.webp

Company Overview of SAKURA internet

Company Name	SAKURA internet Inc.
Location	4-20 Ofukacho, Kita-ku, Osaka-shi, Osaka
Representative	President and Representative Director: Kunihiro Tanaka
Founded	December 23, 1996
Established	August 17, 1999
Capital	2,256.92 Million Yen
Business Description	Providing internet infrastructure services such as rental servers, dedicated servers, VPS, and cloud solutions through our own domestic data centers.
URL	https://www.sakura.ad.jp/corporate/

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: September 19, 2019

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SAKURA internet Inc. Implements the Customer Data Integration Solution "uSonar"

Background of Implementation

Benefits of Implementation

Company Overview of SAKURA internet

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SAKURA internet Inc. Implements the Customer Data Integration Solution "uSonar"

Background of Implementation

Benefits of Implementation

Company Overview of SAKURA internet

Consult with uSonar

Other Case Studies

Panasonic Electric Works Adopts uSonar for "Master of Masters" Customer Data ~High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration~

Sugino Machine Breaks Down Siloed Sales with kintone x uSonar! Building Site-Specific Customer Masters to Promote Cross-Selling into New Fields

Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems— Leveraging LBC for Machine Learning Data Analysis and Enhancing Customer Proposal Quality —

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third AttemptInitiating Business Model Transformation Through kintone and uSonar Integration

freee Implements PLANSonar to Improve Salesforce Data Infrastructure Accuracy — Achieving High-Precision Enrichment of SME Corporate Information and Advancing Data-Driven Marketing Strategies —

Konica Minolta Japan Strengthens Marketing Strategy with PLANSonar and GuideSonar Implementation— Covering Business Sites and SMEs, Including Intent Data Utilization —

Leverages Implements uSonar to Accelerate Sales DX in IT and Healthcare Sectors — Reducing Data Maintenance Man-Hours by 95% and Building a Rapid Field Support System —

Panasonic Electric Works Implements uSonar as the Master of Masters for Customer Data— Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration —

Glocal Niche Leader Sugino Machine Eliminates Siloed Sales with kintone x uSonar!Building Site-Specific Customer Masters and Promoting Cross-Selling for New Market Penetration

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Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third AttemptInitiating Business Model Transformation Through kintone and uSonar Integration

freee Implements PLANSonar to Improve Salesforce Data Infrastructure Accuracy — Achieving High-Precision Enrichment of SME Corporate Information and Advancing Data-Driven Marketing Strategies —

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy—Covering Business Sites and SMEs, Including Intent Data Utilization—

Leverages Adopts uSonar for Sales DX in IT and Healthcare Sectors—Reducing Data Maintenance Man-Hours by 95% and Building a Rapid Support System for Field Teams—

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer Data—Valuing a High-Quality Customer Data Foundation to Support Group-Wide SFA Integration—

Glocal Niche Leader Sugino Machine Breaks Down Siloed Sales with kintone and uSonar!Building Branch-Level Customer Masters and Promoting Cross-Selling to Capture New Markets

Tokio Marine & Nichido Fire Insurance Adopts uSonar for Insurance Agency Sales Support System—Leveraging LBC for Machine Learning Data Analysis to Enhance Proposal Quality for Customers—

Food Wholesaler Kuze Achieves Stable Sales DX and Customer Data Strategy on the Third AttemptInitiating Business Model Transformation Through kintone and uSonar Integration

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Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems
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Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt
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Konica Minolta Japan Strengthens Marketing Strategy with PLANSonar and GuideSonar Implementation
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Panasonic Electric Works Implements uSonar as the Master of Masters for Customer Data
— Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration —

Glocal Niche Leader Sugino Machine Eliminates Siloed Sales with kintone x uSonar!
Building Site-Specific Customer Masters and Promoting Cross-Selling for New Market Penetration

Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems
— Leveraging LBC for Machine Learning Data Analysis and Enhancing Customer Proposal Quality —

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt
Initiating Business Model Transformation Through kintone and uSonar Integration

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy
—Covering Business Sites and SMEs, Including Intent Data Utilization—

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer Data
—Valuing a High-Quality Customer Data Foundation to Support Group-Wide SFA Integration—

Glocal Niche Leader Sugino Machine Breaks Down Siloed Sales with kintone and uSonar!
Building Branch-Level Customer Masters and Promoting Cross-Selling to Capture New Markets

Tokio Marine & Nichido Fire Insurance Adopts uSonar for Insurance Agency Sales Support System
—Leveraging LBC for Machine Learning Data Analysis to Enhance Proposal Quality for Customers—

Food Wholesaler Kuze Achieves Stable Sales DX and Customer Data Strategy on the Third Attempt
Initiating Business Model Transformation Through kintone and uSonar Integration

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy
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