SAKURA internet Inc. provides high-quality internet services centered on its data center business. While building its marketing infrastructure, the company faced the following data-related challenges:
・ Inability to accurately track transaction history by company or corporate group due to data inconsistencies such as variations in notation.
・ A lack of sufficient corporate attributes for analysis, as many clients are small and medium-sized enterprises that are difficult to match with credit data.

To address these issues, SAKURA internet Inc. implemented "uSonar," a customer data integration solution that can be linked with SFA (Sales Force Automation) tools, and built a marketing infrastructure that centrally manages all marketing-related data using LBC codes.

Benefits of Implementation

1. Leverage LBC codes to achieve accurate tracking of transaction history by individual company and corporate group.
2. Utilize corporate attributes held by LBC, such as industry and revenue scale, to perform analysis and scoring, enabling the prioritization of nurturing efforts.
3. Enable the precise identification of white space (non-transactional companies) to facilitate data-driven, efficient marketing activities.

Integration Overview

Overview of SAKURA internet Inc.

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