SAKURA internet Inc. provides high-quality internet services, primarily focusing on its data center business. While building its marketing infrastructure, the company faced the following data-related challenges:
・ Inaccurate transaction records by company or corporate group due to data inconsistencies, such as variations in naming conventions.
・ A lack of corporate attributes available for analysis, as many clients are small-to-medium enterprises that are difficult to match with credit data.

To address these issues, SAKURA internet Inc. implemented uSonar, a customer data integration solution that integrates with SFA (Sales Force Automation) tools, and established a marketing infrastructure that centrally manages all marketing-related data using LBC codes.

Benefits of Implementation

① Realized accurate tracking of transaction records by company and corporate group through the utilization of LBC codes.
② Enabled analysis and scoring using corporate attributes such as industry and revenue scale held by LBC, allowing for the prioritization of nurturing activities.
③ Enabled the precise extraction of white space (untapped business opportunities), facilitating efficient, data-driven marketing activities.

Integration Overview

Company Overview of SAKURA internet Inc.

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