PayPay is a company that provides electronic payment services utilizing smartphones. Currently, the company was facing the following challenges in developing new merchant accounts:
・ The manual search and information gathering process for target companies is labor-intensive, placing a significant operational burden on resources.
・ The collected information lacks sufficient corporate attributes such as industry type and annual revenue, making it difficult to utilize for sales and marketing activities.

To address this, PayPay will integrate 'LBC,' Japan's largest corporate master database held by uSonar, into its existing Salesforce sales force automation (SFA) tool, 'Sales Cloud.' This will enable the visualization of white space (non-transactional companies) and the creation of a sales strategy foundation that integrates transaction history for use in sales and marketing.

Benefits of Implementation

By linking the functions of the corporate master database 'LBC' and the customer data integration solution 'uSonar' with 'Sales Cloud,' PayPay will build a data foundation for merchant acquisition and achieve greater efficiency in sales activities.
① Standardize data registration in 'Sales Cloud' using the Quick Search API, an optional function of 'uSonar'.
② Update missing attribute information such as industry type and annual revenue, enabling trend analysis at the corporate level.
③ Visualize market development status by integrating transaction history with 'LBC,' Japan's largest corporate master database.
④ Enable the extraction of new target lists that should be approached with priority.

Company Overview of PayPay

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