PayPay is a company that provides smartphone-based electronic payment services. Currently, the company has been facing the following challenges in its efforts to acquire new merchants:
・ The manual search and information gathering process for target companies is labor-intensive, placing a significant operational burden on sales teams.
・ The collected information lacks sufficient corporate attributes, such as industry type and annual revenue, making it difficult to utilize for sales and marketing purposes.

To address this, PayPay will integrate "LBC," one of Japan's largest corporate master databases held by uSonar, into its existing Salesforce sales force automation (SFA) tool, "Sales Cloud." This will enable the visualization of white space (non-transactional companies) and the construction of a sales strategy foundation that can be integrated with transaction records for effective sales and marketing utilization.

Benefits of Implementation

By integrating the features of the corporate master data "LBC" and the customer data integration solution "uSonar" with "Sales Cloud," we build a data foundation for merchant acquisition and realize increased efficiency in sales activities.
1. Standardize "Sales Cloud" data entry using the Quick Search API, an optional feature of "uSonar".
2. Update missing attribute information, such as industry and annual revenue, to enable trend analysis at the corporate level.
3. Visualize market development status by integrating transaction history with "LBC," one of Japan's largest corporate master databases.
4. Extract lists of high-priority new targets for proactive outreach.

Overview of PayPay

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