PayPay is a company that provides electronic payment services utilizing smartphones. Currently, the company has been facing the following challenges in developing new merchant partners:
・ The manual search and information gathering required to identify target companies for acquisition creates a significant operational burden.
・ The collected information lacks sufficient corporate attributes such as industry type and annual revenue, making it difficult to utilize for sales and marketing activities.

To address this, PayPay will integrate 'LBC,' Japan's largest corporate master database held by uSonar, into its existing Salesforce sales support tool (SFA), 'Sales Cloud.' This will enable the visualization of white space (non-transactional companies) and the construction of a sales strategy foundation that integrates transaction history for use in sales and marketing.

Benefits of Implementation

By linking the functions of the corporate master database 'LBC' and the customer data integration solution 'uSonar' with 'Sales Cloud,' PayPay will build a data foundation for merchant acquisition and achieve greater efficiency in sales activities.
① Standardizing data registration in 'Sales Cloud' using the Quick Search API, an optional function of 'uSonar'.
② Updating missing attribute information such as industry type and annual revenue, enabling trend analysis at the corporate level.
③ Visualizing market development status by integrating transaction history with 'LBC,' Japan's largest corporate master database.
④ Enabling the extraction of new target lists for priority outreach.

Overview of PayPay

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