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Building a Data Utilization Infrastructure

Providing uSonar, a Customer Data Integration Solution that integrates with Dynamics 365, to Yokogawa Rental & Lease Corporation

Building a Data Utilization Infrastructure to streamline internal data operations

Yokogawa Rental & Lease Corporation

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and COO: Katsuhito Nagatake; hereinafter referred to as Landscape), which supports database marketing, has provided the customer data integration solution uSonar and the business card management application uMeishi to Yokogawa Rental & Lease Corporation (Headquarters: Shinjuku-ku, Tokyo; President: Yuichi Kanagawa; hereinafter referred to as Yokogawa Rental & Lease), successfully building a data utilization infrastructure to strengthen their sales organization.

Background of Implementation

Yokogawa Rental & Lease is a joint venture established through investments from Yokogawa Electric Corporation and Fuyo General Lease Co., Ltd., operating in the rental and system businesses. Furthermore, under the theme of "From Ownership to Usage," the company develops subscription-based businesses centered on IT solutions (software). As part of a project to overhaul their core systems, the company implemented Microsoft Japan's Dynamics 365 (CRM) to strengthen their sales organization.

To reduce the operational burden of registering corporate data into Dynamics 365, they simultaneously implemented the customer data integration solution uSonar, which is equipped with LBC, one of Japan's largest corporate master databases that integrates with Dynamics 365, thereby achieving automatic data maintenance and unification. Additionally, they implemented the business card management application uMeishi, enabling the automatic linking and immediate utilization of newly registered business card data with corporate data.

*The uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality. mSonar

Benefits of Implementation

1. Utilization of corporate data keyed by LBC codes as customer management information within Dynamics 365.
2. Realization of the linking and visualization of corporate data and business card data through the use of uMeishi.
3. Realization of immediate data utilization via the Dynamics 365 integration adapter.

Data Utilization Infrastructure Construction Diagram
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Overview of Yokogawa Rental & Lease

Company Name Yokogawa Rental & Lease Corporation
Location Shinjuku First West, 1-23-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative Yuichi Kanagawa, President and Representative Director
Established January 23, 1987
Capital 528 Million JPY (As of March 31, 2019)
Business Description Rental Business, System Business
URL https://www.yrl.com/


* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: June 24, 2019

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