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Building a Data Utilization Infrastructure

Provided uSonar, a customer data integration solution that integrates with Dynamics 365, to Yokogawa Rental & Lease Corporation

Building a Data Utilization Infrastructure to streamline internal data operations

Yokogawa Rental & Lease Corporation

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and COO: Katsuhito Nagatake; hereinafter referred to as "Landscape"), which supports database marketing, has provided the customer data integration solution "uSonar" and the business card management app "uMeishi" to Yokogawa Rental & Lease Corporation (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Yuichi Kanagawa; hereinafter referred to as "Yokogawa Rental & Lease"), successfully building a data utilization infrastructure to strengthen their sales organization.

Background of Implementation

Yokogawa Rental & Lease is a joint venture established through investments by Yokogawa Electric Corporation and Fuyo General Lease Co., Ltd., operating in the "Rental Business" and "System Business" sectors. Furthermore, under the theme of "From Ownership to Usage," the company develops subscription-based businesses centered on IT solutions (software). As part of a project to modernize their core systems, the company implemented Microsoft Japan's "Dynamics 365" (CRM) to strengthen their sales organization.

To reduce the operational burden of registering corporate data into "Dynamics 365," they simultaneously implemented the customer data integration solution "uSonar," which is equipped with "LBC," one of Japan's largest corporate master databases that integrates with "Dynamics 365," thereby achieving automatic data maintenance and unification. Additionally, they implemented the business card management app "uMeishi" to enable the automatic linking and immediate utilization of newly registered business card data with corporate data.

*The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality. mSonar

Benefits of Implementation

1. Utilization of corporate data keyed by LBC code as customer management information in "Dynamics 365".
2. Realization of linking and visualization of corporate data and business card data through the use of "uMeishi".
3. Realization of immediate data utilization via the "Dynamics 365" integration adapter.

[Data Utilization Infrastructure Construction Diagram]
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Overview of Yokogawa Rental & Lease

Company Name Yokogawa Rental & Lease Corporation
Location Shinjuku First West, 1-23-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative President and Representative Director: Yuichi Kanagawa
Established January 23, 1987
Capital 528 Million JPY (As of March 31, 2019)
Business Description Rental Business, Systems Business
URL https://www.yrl.com/


* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: June 24, 2019

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