Under the corporate philosophy of being a "Service-Leading Company," Credit Saison provides optimal solutions for both individuals and corporations, spanning credit card services, finance, and asset management businesses.
The company sought to strengthen relationships with its diverse partners and clients while developing sales strategies based on an accurate understanding of transaction status. However, because transaction data was managed in separate master files for each product category within existing systems, manual data cleansing across product lines was required, leading to challenges regarding operational workload, speed, and accuracy.

To address this, uSonar provided the customer data integration solution "uSonar," which enabled the automatic cleansing and unification of transaction data. Furthermore, by integrating "uSonar" with the Sales Force Automation (SFA) tool used by Credit Saison, the company successfully achieved continuous maintenance of data accuracy within its SFA.

Benefits of Implementation

1. Achieved hierarchical management for a wide range of clients—from large enterprises and SMEs to government agencies, schools, and the Self-Defense Forces—using 11-digit LBC codes.
2. Enabled the development of sales strategies based on accurate transaction data, facilitating the visualization of up-selling and cross-selling opportunities.
3. Automated the attribution and updating of data within the SFA by integrating it with "uSonar," ensuring high-precision data utilization.
4. Improved accuracy and usability during data entry into the SFA by integrating the Quick Search API, an optional feature of "uSonar."

Overview of Credit Saison

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