Under its management philosophy of being a "Service-Leading Company," Credit Saison provides optimal solutions to individuals and corporations through its card business, finance business, and asset management business.
The company sought to further strengthen relationships with its diverse partners and clients, and to develop sales strategies based on an accurate understanding of transaction status. However, because transaction data was managed by master files for each product category within existing systems, the company had to manually consolidate transaction data across different products, leading to challenges regarding operational burden, speed, and accuracy.

In response, uSonar provided its customer data integration solution, uSonar, to automate the consolidation and unification of transaction data. Furthermore, by integrating uSonar with the Sales Force Automation (SFA) tool already in use at Credit Saison, the company successfully maintained the ongoing accuracy of the data within its SFA.

Benefits of Implementation

1. Achieved hierarchical management for a wide range of clients, including large enterprises, small and medium-sized businesses, government agencies, schools, and the Self-Defense Forces, using 11-digit LBC codes.
2. Enabled the development of sales strategies based on accurate transaction data, allowing for the visualization of potential upsell and cross-sell targets.
3. By integrating uSonar with the SFA, the company automated the attribution and updating of data within the SFA, enabling highly accurate data utilization.
4. By integrating the Quick Search API, an optional feature of uSonar, the company improved the accuracy and usability of data registration within the SFA.

Overview of Credit Saison

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