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Centralizing Transaction Data to Enable Data-Driven Sales Strategies

Providing the Customer Data Integration Solution "uSonar" to Credit Saison to Further Expand Corporate Transactions

Centralizing Transaction Data by Product Category to Enable Data-Driven Sales Strategies

Credit Saison Co., Ltd.

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and COO: Katsuhito Nagatake), a company supporting database marketing, is pleased to announce that it has provided its customer data integration solution, uSonar, equipped with LBC, Japan's largest corporate master database, to Credit Saison Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President and COO: Masahiro Yamashita; hereinafter referred to as Credit Saison).

Background of Implementation

Under its management philosophy of being a "Service-Leading Company," Credit Saison provides optimal solutions for both individuals and corporations, ranging from credit card services to finance and asset management businesses.
The company sought to strengthen relationships with its diverse partners and clients and to formulate sales strategies based on an accurate understanding of transaction status. However, because transaction data was managed by master files categorized by product type within existing systems, the company had to manually consolidate data across different product lines. This created challenges regarding operational burden, speed, and data accuracy.

To address this, uSonar provided its customer data integration solution, uSonar, to automate the consolidation and unification of transaction data. Furthermore, by integrating uSonar with the Sales Force Automation (SFA) tool already in use at Credit Saison, the company successfully maintained high data accuracy within its SFA system on an ongoing basis.

Benefits of Implementation

① Achieved hierarchical management for a wide range of clients—from large corporations and SMEs to government agencies, schools, and the Self-Defense Forces—using 11-digit LBC codes.
② Enabled the formulation of sales strategies based on accurate transaction data, allowing for the visualization of upsell and cross-sell opportunities.
③ By integrating uSonar with the SFA, the company automated the attribution and updating of data within the SFA, realizing highly accurate data utilization.
④ By integrating the Quick Search API, an optional feature of uSonar, the company improved both the accuracy of data entry and overall system usability within the SFA.

[Integration Overview]

Credit_Saison_Integration_Overview.png

Company Overview of Credit Saison

Company Name : Credit Saison Co., Ltd.
Location Sunshine 60, 52F, 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Representative Masahiro Yamashita, President and COO
Established May 1, 1951
Capital 75.929 Billion JPY
Business Description Credit Services, Leasing, Finance, Real Estate, and Others
URL https://corporate.saisoncard.co.jp/


* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: May 21, 2019

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