BizReach is an HR tech venture that operates multiple businesses centered on the human resources sector, including the career change site "BizReach" for high-level professionals, the career change site "Careertrek" for ambitious young professionals, the human capital management platform "HRMOS," the job search engine "Stanby," and the business succession M&A platform "BizReach Succeed."
As the company expanded its services, it needed to increase the number of leads to drive more business negotiations. However, the existing inquiry and document request forms required users to manually enter various items, causing significant user frustration and leading to a high abandonment rate.

To address this, uSonar provided its customer data integration solution, uSonar, which offers automatic customer data maintenance and corporate attribute appending. Additionally, we implemented uSonar's input support options, allowing users to register for inquiries and document requests without the burden of manual data entry.

Benefits of Implementation

The input support option for uSonar is a tool designed to enhance the usability of website input forms by leveraging dictionary files such as the corporate master data LBC and other knowledge data. By allowing users to simply copy and paste their email signature instead of manually entering information field by field, the tool automatically populates each field accurately. This prevents form abandonment and improves the lead conversion rate (CVR).

(1) Registration via Copy & Paste of Email Signatures
Simply copy and paste an email signature into the input form, and the system will automatically identify and register the text strings.
(2) No Need for Manual Segmentation
Once the necessary information is registered in bulk, the system automatically splits and populates the required fields.
(3) Automatic Full-Width and Half-Width Character Detection
The system automatically corrects full-width and half-width character errors, preventing inconsistencies in notation.

Implementation Results

By integrating uSonar's automatic customer data maintenance and attribute assignment features with Pardot, we have updated the data registered in Pardot to the latest information and assigned corporate attributes such as industry and annual revenue. This has enabled marketing activities based on integrated, accurate information. Furthermore, by linking the uSonar input support option with Pardot's input forms, we have simplified the customer information registration process, resulting in a significant 1.6x increase in lead acquisition performance for requests such as document downloads and inquiries. (*Figures as of the date of this release.)

About BizReach, Inc.

An HR tech venture operating internet services centered on the human resources sector since April 2009, with a mission to "Expand the world's choices and possibilities through the power of the internet." In addition to its Tokyo headquarters, the company has offices in Osaka, Nagoya, Fukuoka, and Singapore, with 1,332 employees (as of March 2019). The company develops services including the job change site for high-level professionals "BizReach (https://www.bizreach.jp/)," the job change site for ambitious individuals in their 20s "Careertrek (https://www.careertrek.com/)," the human resources utilization platform "HRMOS (https://hrmos.co/)," the job search engine "Stanby (https://jp.stanby.com/)," and the business succession M&A platform "BizReach Succeed (https://br-succeed.jp/)."
Reference URL: https://www.bizreach.co.jp/

*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.