BizReach is an HR tech venture that operates multiple businesses centered on the human resources sector, including the job change site "BizReach" for high-level professionals, the job change site "Careertrek" for ambitious individuals in their 20s, the human resources utilization platform "HRMOS," the job search engine "Stanby," and the business succession M&A platform "BizReach Succeed."
As the business expanded, there was a need to increase the number of leads to boost the number of business negotiations for each service. However, the existing input forms for inquiries and document requests required users to manually enter various items, which caused significant user stress and resulted in a high abandonment rate from the input forms.

Therefore, uSonar provided its customer data integration solution, uSonar, which features automatic customer data maintenance and corporate attribute enrichment, along with an input support option that allows those requesting documents or making inquiries to register without the burden of manual data entry.

Benefits of Implementation

The uSonar input support option is a tool that utilizes dictionary files, such as the corporate master data "LBC" and other knowledge data, to make website input forms easier to use. Instead of manually registering information field by field, users can simply copy and paste their email signature, and the system automatically and accurately populates each field. This prevents abandonment of input forms and improves the lead conversion rate (CVR).

(1) Registration via Copy & Paste of Email Signature
Users can simply copy and paste their email signature into the input form, and the system will automatically identify and register the text strings.
(2) No Need for Manual Segmentation
Once the necessary information is registered in bulk, the system automatically splits the data into the appropriate fields.
(3) Automatic Detection of Full-Width and Half-Width Characters
The system automatically converts full-width and half-width characters to prevent inconsistencies in notation.

Results of Implementation

By integrating uSonar's automatic customer data maintenance and attribute enrichment functions with Pardot, BizReach has been able to update data registered in Pardot to the latest information and enrich it with corporate attributes such as industry and annual revenue, thereby achieving marketing activities based on integrated and accurate information. Furthermore, by linking the uSonar input support option with Pardot's input forms, the customer registration process has been simplified, resulting in a significant 1.6x increase in lead generation performance for document requests and inquiries. (*Figures as of the date of this release)

About BizReach, Inc.

An HR tech venture that has been operating internet services centered on the human resources sector since April 2009, with a mission to "expand the world's options and possibilities through the power of the internet." In addition to its Tokyo headquarters, the company has offices in Osaka, Nagoya, Fukuoka, and Singapore, with 1,332 employees (as of March 2019). It operates services such as the job change site "BizReach (https://www.bizreach.jp/)" connecting immediate-impact talent with companies, the job change site for ambitious 20-somethings "Careertrek (https://www.careertrek.com/)," the human resources utilization platform "HRMOS (https://hrmos.co/)," the job search engine "STANBY (https://jp.stanby.com/)," and the business succession M&A platform "BizReach SUCCEED (https://br-succeed.jp/)."
Reference URL: https://www.bizreach.co.jp/

*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.