BizReach is an HR tech venture that operates multiple businesses centered on the human resources sector, including the job change site "BizReach" for high-level professionals, the job change site "Careertrek" for ambitious individuals in their 20s, the human capital management platform "HRMOS," the job search engine "Stanby," and the business succession M&A platform "BizReach Succeed."
As the company expanded its services, it needed to increase the number of leads to boost the volume of business negotiations. However, the existing inquiry and document request forms required users to manually enter various items, which caused significant user frustration and resulted in a high abandonment rate.
To address this, uSonar provided its customer data integration solution, uSonar, which offers automated customer data maintenance and corporate attribute enrichment. Additionally, we provided the uSonar input support option, which allows users requesting documents or making inquiries to register their information without the burden of manual entry.
Benefits of Implementation
The uSonar input support option is a tool that utilizes dictionary files, such as the corporate master data "LBC" and other knowledge data, to make website input forms easier to use. Instead of manually registering information field by field, users can simply copy and paste their email signature to have the data automatically and accurately populated into the respective fields. This prevents abandonment of input forms and improves the lead conversion rate (CVR).
(1) Registration via Copy & Paste of Email Signature
Simply copy and paste your email signature into the input form, and the system will automatically identify and register the text.
(2) No Need for Manual Segmentation
Once the necessary information is registered in bulk, the system automatically segments and populates the required fields.
(3) Automatic Detection of Full-Width and Half-Width Characters
The system automatically converts full-width and half-width characters to prevent inconsistencies in formatting.
Results of Implementation
By integrating uSonar's automated customer data maintenance and attribute enrichment functions with Pardot, BizReach has been able to update data registered in Pardot to the latest information and enrich it with corporate attributes such as industry and annual revenue, thereby achieving marketing activities based on accurate, integrated data. Furthermore, by linking the uSonar input support option with Pardot's input forms, the customer registration process has been simplified, resulting in a significant 1.6x increase in lead generation performance for document requests and inquiries. (*Figures as of the date of this release)
About BizReach, Inc.
An HR tech venture operating internet services primarily in the human resources sector since April 2009, with a mission to "Expand the world's options and possibilities through the power of the internet." In addition to its Tokyo headquarters, the company has offices in Osaka, Nagoya, Fukuoka, and Singapore, with 1,332 employees (as of March 2019). The company develops services including the job change site "BizReach (https://www.bizreach.jp/)" connecting immediate-impact talent with companies, the job change site for ambitious professionals in their 20s "Careertrek (https://www.careertrek.com/)," the human resources utilization platform "HRMOS (https://hrmos.co/)," the job search engine "Stanby (https://jp.stanby.com/)," and the business succession M&A platform "BizReach Succeed (https://br-succeed.jp/)."
Reference URL: https://www.bizreach.co.jp/
*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.
