BizReach is an HR tech venture that operates multiple businesses centered on the human resources sector, including the career change site "BizReach" for high-level professionals, the career change site "Careertrek" for ambitious individuals in their 20s, the human capital management platform "HRMOS," the job search engine "Stanby," and the business succession M&A platform "BizReach Succeed."
As our services expanded, we needed to increase the number of leads to grow the number of business negotiations for each service. However, our existing inquiry and document request forms required users to manually enter various items, which caused significant user stress and led to a high abandonment rate.

To address this, uSonar provided its customer data integration solution, "uSonar," which offers automatic customer data maintenance and corporate attribute appending, along with input support options that allow those requesting information or documents to register without the burden of manual data entry.

Benefits of Implementation

The input support option for uSonar is a tool designed to enhance the usability of web-based input forms by leveraging dictionary files, such as the corporate master data LBC and other knowledge databases. By simply copying and pasting an email signature, users can automatically and accurately populate each field without manual entry. This prevents form abandonment and improves the lead conversion rate (CVR).

(1) Registration via Copy & Paste of Email Signatures
Simply copy and paste an email signature into the input form to automatically identify and register the string data.
(2) No Need for Manual Segmentation
Once the required information is registered in bulk, the system automatically segments and populates the corresponding fields.
(3) Automatic Full-Width and Half-Width Character Detection
The system automatically converts full-width and half-width characters to prevent inconsistencies in notation.

Implementation Benefits

By integrating uSonar's automatic customer data maintenance and attribute assignment features with Pardot, we have successfully updated the data registered in Pardot to the latest information and enriched it with corporate attributes such as industry and revenue scale. This has enabled marketing activities based on integrated, accurate data. Furthermore, by linking the uSonar input support option with Pardot's input forms, we have simplified the customer information registration process, resulting in a significant 1.6x increase in lead acquisition performance for activities such as material requests and inquiries. (*Figures as of the date of this release.)

About BizReach, Inc.

An HR tech venture operating internet services primarily in the human resources sector since April 2009, with a mission to "expand the world's choices and possibilities through the power of the internet." In addition to its Tokyo headquarters, the company has offices in Osaka, Nagoya, Fukuoka, and Singapore, with 1,332 employees (as of March 2019). The company operates various platforms, including the career change site for high-level professionals "BizReach (https://www.bizreach.jp/)," the career change site for ambitious young professionals "Careertrek (https://www.careertrek.com/)," the human resources utilization platform "HRMOS (https://hrmos.co/)," the job search engine "Stanby (https://jp.stanby.com/)," and the business succession M&A platform "BizReach Succeed (https://br-succeed.jp/)."
Reference URL: https://www.bizreach.co.jp/

*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.