With a history spanning over 200 years, Suzuyo has developed services centered on logistics and expanded its network both domestically and internationally. To further strengthen its sales capabilities, the company considered the implementation of a Sales Force Automation (SFA) tool. Concurrently, it sought a mechanism to maintain the accuracy of data within the SFA.

Consequently, Suzuyo implemented "uSonar," a customer data integration solution equipped with uSonar's corporate master data "LBC" (12.5 million locations). The company also implemented the SFA support tool "sideSonar," which improves convenience when registering data to the SFA or searching for information.

*New subscriptions for sideSonar will end in February 2025. Analysis and list creation functions have been transferred to PLANSonar, and CRM/SFA enhancement functions have been transferred to GuideSonar.

Benefits of Implementation

1. Automatically integrates data within the SFA using the 11-digit LBC code assigned to each business location as a key.
2. Since the "LBC" database is maintained daily, it enables marketing based on information that is always fresh and highly accurate.
3. Assigns LBC codes to data imported into the SFA from business card management applications, automatically linking business card information with corporate entities.
4. Through the use of "sideSonar," the company has reduced the operational burden of new registrations while ensuring data standardization from the point of entry.

Company Overview of Suzuyo

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