With a history spanning over 200 years, Suzuyo & Co.,Ltd. has developed services centered on logistics and expanded its network both domestically and internationally. To further strengthen its sales capabilities, the company considered implementing a Sales Force Automation (SFA) tool. In conjunction with this, they sought a mechanism to maintain the accuracy of the data within the SFA.

Consequently, Suzuyo & Co.,Ltd. implemented uSonar, a customer data integration solution powered by the LBC corporate master data (covering 12.5 million locations). They also adopted sideSonar, an SFA support tool that enhances convenience for tasks such as data entry and information retrieval within the SFA.

* New subscriptions for sideSonar will be discontinued as of February 2025. Analysis and list creation functions have been transitioned to PLANSonar, while CRM and SFA enhancement functions have been transitioned to GuideSonar.

Benefits of Implementation

1. Automatically integrate data within the SFA using the 11-digit LBC code, which is assigned to each business location, as a key.
2. Achieve marketing based on consistently fresh and accurate information, as the LBC database is maintained on a daily basis.
3. Automatically link business card information with corporate data by assigning LBC codes to data imported into the SFA from business card management applications.
4. Utilize sideSonar to reduce the manual effort of new registrations while ensuring data standardization from the point of entry.

Company Overview of Suzuyo & Co.,Ltd.

*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.