With a history spanning over 200 years, Suzuyo & Co.,Ltd. has developed services centered on logistics and expanded its network both domestically and internationally. To further strengthen its sales capabilities, the company considered implementing a Sales Force Automation (SFA) tool. In conjunction with this, they sought a mechanism to maintain the accuracy of data within the SFA.

Consequently, Suzuyo & Co.,Ltd. implemented uSonar, a customer data integration solution equipped with the corporate master data "LBC" (12.5 million locations) from uSonar. They also introduced sideSonar, an SFA support tool that enhances convenience when registering data to the SFA or searching for information.

* New subscriptions for sideSonar will end in February 2025. Analysis and list creation functions have been transferred to PLANSonar, and CRM/SFA enhancement functions have been transferred to GuideSonar.

Benefits of Implementation

1. Automatically integrates data within the SFA using the 11-digit LBC code assigned to each business location as a key.
2. Since "LBC" is maintained on a daily basis, it enables marketing based on information that is always fresh and highly accurate.
3. Automatically links business card information with companies by assigning LBC codes to data imported into the SFA from business card management applications.
4. Through the use of "sideSonar," it reduces the manual effort of new registrations while ensuring data standardization from the moment of entry.

Company Overview of Suzuyo & Co.,Ltd.

*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.