With a history spanning over 200 years, Suzuyo has developed services centered on logistics and expanded its network both domestically and internationally. To further strengthen its sales capabilities, the company considered the implementation of a Sales Force Automation (SFA) tool. In conjunction with this, they sought a mechanism to maintain the accuracy of data within the SFA.

Consequently, Suzuyo implemented uSonar, a customer data integration solution equipped with uSonar's corporate master data "LBC" (12.5 million locations). They also implemented the SFA support tool, sideSonar, which improves convenience for tasks such as data entry into the SFA and information retrieval.

* Side Sonar will be discontinued as of February 2025. Analysis and list creation functions have been integrated into PLANSonar, and CRM/SFA enhancement functions have been integrated into GuideSonar.

Introduction Benefits

1. Automatically integrate data within your SFA using the 11-digit LBC code assigned to each business location as a key.
2. Since the LBC is maintained on a daily basis, you can achieve marketing based on information that is always fresh and highly accurate.
3. LBC codes are also assigned to data imported into the SFA from business card management applications, enabling automatic linking of business card information with corporate data.
4. By utilizing Side Sonar, you can reduce the manual effort of new registrations while ensuring data standardization from the moment of entry.

Company Overview of Suzuyo & Co.,Ltd.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.