Asahi Breweries and Asahi Soft Drinks meet the diverse needs of their customers with a comprehensive lineup of products, including beer, happoshu, and soft drinks. While they were actively pursuing new business and following up with existing customers to expand their market share among restaurants and general companies nationwide, they identified the following three challenges:
• Compared to other industries, restaurants experience frequent changes in business format, relocations, and closures, resulting in a high operational burden for data maintenance.
• Although sales representatives register visit history and transaction records, frequent duplicate registrations occur due to the use of abbreviations and typos.
• The companies were unable to accurately grasp the targets (market) within their sales territories, preventing the optimization of sales resource allocation.

To address these issues, Asahi Breweries and Asahi Soft Drinks implemented uSonar's corporate master data, LBC (12.5 million locations), into their core systems.

Benefits of Implementing the LBC Corporate Master Data

1. Since LBC is maintained on a daily basis, it keeps data for rapidly changing restaurants and general companies in a highly up-to-date state.
2. It standardizes data variations such as abbreviations and typos, enabling the unification of accurate customer data.
3. It enables the optimization of sales resource allocation by accurately identifying untapped companies (markets) within sales territories.

Overview of Asahi Group Holdings

Overview of Asahi Breweries

Overview of Asahi Soft Drinks

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.