Asahi Breweries and Asahi Soft Drinks meet the diversifying needs of their customers with a comprehensive lineup of products, including beer, happoshu, and soft drinks. While they were actively pursuing new business and supporting existing clients to expand their market share among restaurants and general enterprises nationwide, they faced the following three challenges:
・ Compared to other industries, restaurants experience frequent changes in business format, relocations, and closures, resulting in a significant maintenance burden.
・ Although sales representatives record visit histories and transaction records, frequent duplicate registrations occur due to the use of abbreviations and typos.
・ The company could not accurately identify the targets (market) existing within their sales territories, preventing the optimization of sales resource allocation.

To address these issues, Asahi Breweries and Asahi Soft Drinks integrated uSonar's corporate master data, "LBC" (12.5 million locations), into their core systems.

Benefits of Implementing Corporate Master Data "LBC"

① Since "LBC" is maintained on a daily basis, it keeps data on rapidly changing restaurants and general enterprises in a consistently fresh state.
② It standardizes data variations such as abbreviations and typos, achieving the unification of accurate customer data.
③ By accurately identifying untapped companies (market) within sales territories, the company achieved the optimization of sales resource allocation.

Overview of Asahi Group Holdings

Overview of Asahi Breweries

Overview of Asahi Soft Drinks

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