Asahi Breweries and Asahi Soft Drinks meet the diverse needs of their customers with a comprehensive lineup including beer, happoshu, and soft drinks. While they were conducting new business development and following up with existing customers to expand their market share, primarily among restaurants and general enterprises nationwide, they faced the following three challenges:
・ Restaurants undergo frequent changes in business format, relocations, and closures compared to other industries, resulting in a heavy operational burden for data maintenance.
・ Sales representatives register visit histories and transaction records, but frequent duplicate registrations occur due to the use of abbreviations and typos.
・ The inability to accurately grasp the targets (market) within their sales territories made it impossible to optimize the allocation of sales resources.

To address these issues, Asahi Breweries and Asahi Soft Drinks implemented uSonar's corporate master database, LBC (12.5 million locations), into their core systems.

Benefits of Implementing the LBC Corporate Master Database

① Since LBC is maintained on a daily basis, it keeps data on restaurants and general enterprises, which are subject to frequent changes, in a consistently up-to-date state.
② It standardizes data variations such as abbreviations and typos, achieving the unification of accurate customer data.
③ By accurately identifying untapped companies (market) within sales territories, it enables the optimization of sales resource allocation.

Overview of Asahi Group Holdings

Overview of Asahi Breweries

Overview of Asahi Soft Drinks

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