As one of Japan's largest comprehensive engineering firms listed on the JASDAQ, UT Group trains engineers with specialized skills and technologies and dispatches them to the manufacturing industry. Having achieved increased revenue and profit for seven consecutive terms, the company was considering the development of data-driven sales strategies to further expand its business performance.
However, they faced the following two challenges in formulating these strategies:
1. The lack of a corporate management code led to duplicate data due to variations in data entry and inaccuracies.
2. To execute group-wide account penetration, they needed to understand the capital affiliation relationships of existing customers, but the manual linking process was labor-intensive.

To resolve these issues and leverage existing customer data, UT Group implemented the customer data integration solution "uSonar."

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Assigned the corporate management code (LBC Code) from "LBC" to consolidate existing customer data. This also enabled enhanced follow-up for high-value clients.
2. Since "LBC" covers factory information across Japan, it facilitated easier targeting of manufacturing facilities.
3. By automatically linking capital affiliations such as headquarters and branch offices, the company achieved efficient group-wide account penetration by leveraging existing customer relationships.

Overview of UT Group

Company Name	UT Group Co., Ltd.
Location	Denpa Building 6F, 1-11-15 Higashi-Gotanda, Shinagawa-ku, Tokyo
Representative	Yoichi Wakayama, President and CEO
Established	April 2, 2007
Capital	680 Million JPY (As of September 30, 2017)
Business Description	Indefinite-term employment dispatch services in the manufacturing, design, development, and construction fields
URL	https://www.ut-g.co.jp/

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