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Achieving Efficient Group Account Penetration

UT Group Implements the Customer Data Integration Solution "uSonar" to Build a Foundation for Data Utilization

Leveraging Existing Customer Relationships to Achieve Efficient Group Account Penetration

UT Group Co., Ltd.

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), which supports database marketing, is pleased to announce that it has provided its customer data integration solution, "uSonar," equipped with Japan's largest corporate master database, "LBC," to UT Group Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yoichi Wakayama; hereinafter "UT Group"). As a result, UT Group has achieved accurate tracking of transactions at the corporate level and implemented efficient group-wide account penetration strategies by leveraging capital affiliation relationships.

Background of Implementation

As one of Japan's largest comprehensive engineering firms listed on the JASDAQ, UT Group trains engineers with specialized skills and technologies and dispatches them to the manufacturing industry. Having achieved increased revenue and profit for seven consecutive terms, the company was considering the development of data-driven sales strategies to further expand its business performance.
However, they faced the following two challenges in formulating these data-driven sales strategies:
1. The company did not possess corporate management codes, leading to duplicate data due to inconsistencies and errors in data entry.
2. To execute group-wide account penetration, they needed to understand the capital affiliation relationships of existing customers, but the manual linking process was labor-intensive.

To resolve these issues and effectively utilize existing customer data, UT Group implemented the customer data integration solution, "uSonar."

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Assigned corporate management codes (LBC codes) from "LBC" to consolidate existing customer data.
　　Simultaneously, this enabled high-touch follow-up for companies with high transaction volumes.
2. Since "LBC" also covers information on factories across Japan, targeting specific manufacturing facilities became easy.
3. By automatically linking capital affiliations such as headquarters and branch offices, the company achieved efficient group-wide account penetration by leveraging existing customer relationships.

Overview of UT Group

Company Name	UT Group Co., Ltd.
Location	Denpa Building 6F, 1-11-15 Higashi-Gotanda, Shinagawa-ku, Tokyo
Representative	Yoichi Wakayama, President and CEO
Established	April 2, 2007
Capital	680 Million JPY (As of September 30, 2017)
Business Description	Permanent employment dispatch services in the fields of manufacturing, design, development, and construction
URL	https://www.ut-g.co.jp/

*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: September 19, 2018

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UT Group Implements the Customer Data Integration Solution "uSonar" to Build a Foundation for Data Utilization

Background of Implementation

Benefits of Implementing the Customer Data Integration Solution "uSonar"

Overview of UT Group

Consult with uSonar

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UT Group Implements the Customer Data Integration Solution "uSonar" to Build a Foundation for Data Utilization

Background of Implementation

Benefits of Implementing the Customer Data Integration Solution "uSonar"

Overview of UT Group

Consult with uSonar

Other Case Studies

Panasonic Electric Works Adopts uSonar for "Master of Masters" Customer Data ~High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration~

Sugino Machine Breaks Down Siloed Sales with kintone x uSonar! Building Site-Specific Customer Masters to Promote Cross-Selling into New Fields

Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems— Leveraging LBC for Machine Learning Data Analysis and Enhancing Customer Proposal Quality —

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third AttemptInitiating Business Model Transformation Through kintone and uSonar Integration

freee Implements PLANSonar to Improve Salesforce Data Infrastructure Accuracy — Achieving High-Precision Enrichment of SME Corporate Information and Advancing Data-Driven Marketing Strategies —

Konica Minolta Japan Strengthens Marketing Strategy with PLANSonar and GuideSonar Implementation— Covering Business Sites and SMEs, Including Intent Data Utilization —

Leverages Implements uSonar to Accelerate Sales DX in IT and Healthcare Sectors — Reducing Data Maintenance Man-Hours by 95% and Building a Rapid Field Support System —

Panasonic Electric Works Implements uSonar as the Master of Masters for Customer Data— Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration —

Glocal Niche Leader Sugino Machine Eliminates Siloed Sales with kintone x uSonar!Building Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Fields

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Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third AttemptInitiating Business Model Transformation Through kintone and uSonar Integration

freee Implements PLANSonar to Improve Salesforce Data Infrastructure Accuracy — Achieving High-Precision Enrichment of SME Corporate Information and Advancing Data-Driven Marketing Strategies —

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy—Covering Business Sites and SMEs, Including Intent Data Utilization—

Leverages Adopts uSonar for Sales DX in IT and Healthcare Sectors—Reducing Data Maintenance Man-Hours by 95% and Building a Rapid Field Support System—

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer Data—Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration—

Glocal Niche Leader Sugino Machine Breaks Down Siloed Sales with kintone and uSonar!Building Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Fields

Tokio Marine & Nichido Fire Insurance Adopts uSonar for Agency Sales Support System—Leveraging LBC for Machine Learning Data Analysis to Enhance Proposal Quality for Customers—

Food Wholesaler Kuze Achieves Stable Sales DX and Customer Data Strategy on Third AttemptInitiating Business Model Transformation Through kintone and uSonar Integration

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Building Site-Specific Customer Masters to Promote Cross-Selling into New Fields

Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems
— Leveraging LBC for Machine Learning Data Analysis and Enhancing Customer Proposal Quality —

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt
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Konica Minolta Japan Strengthens Marketing Strategy with PLANSonar and GuideSonar Implementation
— Covering Business Sites and SMEs, Including Intent Data Utilization —

Panasonic Electric Works Implements uSonar as the Master of Masters for Customer Data
— Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration —

Glocal Niche Leader Sugino Machine Eliminates Siloed Sales with kintone x uSonar!
Building Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Fields

Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems
— Leveraging LBC for Machine Learning Data Analysis and Enhancing Customer Proposal Quality —

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt
Initiating Business Model Transformation Through kintone and uSonar Integration

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy
—Covering Business Sites and SMEs, Including Intent Data Utilization—

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer Data
—Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration—

Glocal Niche Leader Sugino Machine Breaks Down Siloed Sales with kintone and uSonar!
Building Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Fields

Tokio Marine & Nichido Fire Insurance Adopts uSonar for Agency Sales Support System
—Leveraging LBC for Machine Learning Data Analysis to Enhance Proposal Quality for Customers—

Food Wholesaler Kuze Achieves Stable Sales DX and Customer Data Strategy on Third Attempt
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Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy
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