As one of Japan's largest comprehensive engineering firms listed on the JASDAQ, UT Group trains engineers with specialized skills and technical expertise and dispatches them to the manufacturing industry. Having achieved increased revenue and profit for seven consecutive terms, the company was considering the development of data-driven sales strategies to further expand its business performance.
However, they faced the following two challenges in formulating these data-driven sales strategies:
1. They did not possess corporate management codes, leading to duplicate data due to inconsistencies and errors in data entry.
2. They wanted to understand the capital affiliation relationships of existing customers to execute group-wide account penetration, but the manual linking process was labor-intensive.

To resolve these issues and effectively utilize existing customer data, UT Group implemented the customer data integration solution, uSonar.

Benefits of Implementing the Customer Data Integration Solution uSonar

1. Assigned LBC corporate management codes (LBC codes) to consolidate existing customer data.
　　Simultaneously, this enabled high-touch follow-up for high-value clients.
2. Since LBC also covers information on factories across Japan, it facilitated easier targeting of manufacturing facilities.
3. By automatically linking capital affiliations such as headquarters and branch offices, the company achieved efficient group-wide account penetration by leveraging existing customer relationships.

Overview of UT Group

Company Name	UT Group Co., Ltd.
Location	Denpa Building 6F, 1-11-15 Higashi-Gotanda, Shinagawa-ku, Tokyo
Representative	Yoichi Wakayama, President and CEO
Established	April 2, 2007
Capital	680 Million JPY (As of September 30, 2017)
Business Description	Permanent employment dispatch services in the fields of manufacturing, design, development, and construction
URL	https://www.ut-g.co.jp/

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