As one of Japan's largest comprehensive engineering firms listed on JASDAQ, UT Group trains engineers with specialized skills and technologies and dispatches them to the manufacturing industry. Having achieved increased revenue and profit for seven consecutive terms, the company was considering the formulation of sales strategies utilizing data to further expand its business performance.
However, they faced the following two challenges in formulating data-driven sales strategies:
1. They did not possess corporate management codes, leading to duplicate data due to variations in data notation and inaccuracies.
2. To achieve group-wide penetration, they wanted to understand the capital affiliation relationships of existing customers, but the manual linking process was labor-intensive.

To resolve these issues and leverage existing customer data, UT Group implemented the customer data integration solution "uSonar."

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Assigned corporate management codes (LBC codes) from "LBC" to perform data cleansing on existing customer records.
　　In addition, this enabled high-touch follow-up for companies with high transaction records.
2. Since "LBC" covers information on factories across Japan, it facilitated easier targeting of manufacturing facilities.
3. By automatically linking capital affiliations such as headquarters and business locations, they achieved efficient group-wide penetration by leveraging existing customer relationships.

Overview of UT Group

Company Name	UT Group Co., Ltd.
Location	Denpa Building 6F, 1-11-15 Higashi-Gotanda, Shinagawa-ku, Tokyo
Representative	Yoichi Wakayama, President and CEO
Established	April 2, 2007
Capital	680 million JPY (as of September 30, 2017)
Business Description	Indefinite-term employment dispatch business in the fields of manufacturing, design, development, and construction
URL	https://www.ut-g.co.jp/

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