Link and Motivation provides various services related to organizations and human resources based on the concept of Motivation Engineering. While they were utilizing Salesforce's cloud services as their core system, they introduced the customer data integration solution uSonar to further strengthen their sales and marketing activities by linking with Salesforce Sales Cloud (hereinafter Sales Cloud) to achieve automatic data maintenance and unification.

Benefits of Implementing the Customer Data Integration Solution uSonar

① By using the 11-digit LBC code assigned to each business location as a key, they linked headquarters and business locations to achieve accurate information aggregation at the corporate level.
② By performing daily automatic data maintenance, they achieved sales activities based on consistently fresh data.
③ They enabled company-wide sharing of accurate information regarding lead levels, realizing high productivity and the creation of group synergies.
④ By utilizing attribute information such as industry and sales revenue, they achieved marketing activities tailored to corporate attributes.

(Integration Overview Diagram)

Overview of Link and Motivation

Company Name	Link and Motivation Inc.
Location	GINZA SIX 12F, 6-10-1 Ginza, Chuo-ku, Tokyo
Representative	Hideki Sakashita, President and Representative Director
Established	March 27, 2000
Capital	1.38061 Billion Yen (As of December 31, 2016)
Business Description	Corporate Transformation Consulting via Motivation Engineering, etc.
URL	https://www.lmi.ne.jp/

* The company names and product names mentioned are trademarks or registered trademarks of their respective companies.