Link and Motivation provides various services related to organizations and human resources based on the concept of "Motivation Engineering." While they were utilizing Salesforce's cloud services as their core system, they implemented the customer data integration solution "uSonar" to integrate with Salesforce Sales Cloud (hereinafter "Sales Cloud") to automate data maintenance and unification, thereby further strengthening their sales and marketing activities.

Benefits of Implementing the Customer Data Integration Solution "uSonar"

① By using the 11-digit LBC code assigned to each business location as a key, they successfully linked headquarters and branch offices to achieve accurate information aggregation at the corporate level.
② By performing daily automated data maintenance, they enabled sales activities based on consistently fresh data.
③ By enabling company-wide sharing of accurate information regarding lead levels, they achieved high productivity and the creation of group synergy.
④ By utilizing attribute information such as industry and annual sales, they realized marketing activities tailored to specific corporate attributes.

Integration Overview

Company Overview of Link and Motivation

Company Name	Link and Motivation Inc.
Location	GINZA SIX 12F, 6-10-1 Ginza, Chuo-ku, Tokyo
Representative	Hideki Sakashita, President and CEO
Established	March 27, 2000
Capital	1.38061 Billion Yen (As of December 31, 2016)
Business Description	Corporate transformation consulting based on Motivation Engineering, etc.
URL	https://www.lmi.ne.jp/

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