Based on the philosophy of "Motivation Engineering," Link and Motivation develops various services related to organizations and human resources. While they were utilizing Salesforce's cloud services as their core system, they implemented the customer data integration solution "uSonar" to link with Salesforce Sales Cloud (hereinafter "Sales Cloud") to enable automatic data maintenance and unification, aiming to further strengthen their sales and marketing activities.

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Accurate information aggregation at the corporate level by linking headquarters and business offices using the 11-digit LBC code assigned to each office as a key.
2. Realization of sales activities based on consistently fresh data through daily automatic data maintenance.
3. Ability to share accurate information regarding lead levels across the entire company, resulting in high productivity and the creation of group synergy.
4. Realization of marketing activities tailored to corporate attributes by utilizing attribute information such as industry and sales revenue.

[Integration Overview]

Overview of Link and Motivation

Company Name	Link and Motivation Inc.
Location	GINZA SIX 12F, 6-10-1 Ginza, Chuo-ku, Tokyo
Representative	Hideki Sakashita, President and Representative Director
Established	March 27, 2000
Capital	1.38061 Billion Yen (As of December 31, 2016)
Business Description	Corporate transformation consulting through Motivation Engineering, etc.
URL	https://www.lmi.ne.jp/

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.