Link and Motivation develops various services related to organizations and human resources based on the philosophy of Motivation Engineering. While the company had been utilizing Salesforce's cloud services as its core system, it introduced the customer data integration solution uSonar to further strengthen its sales and marketing activities. By integrating with Salesforce Sales Cloud (hereinafter Sales Cloud), the company achieved automated data maintenance and unification.

Benefits of Implementing the Customer Data Integration Solution uSonar

1. Achieved accurate information aggregation at the corporate level by linking headquarters and business offices using the 11-digit LBC code assigned to each office as a key.
2. Realized sales activities based on consistently fresh data through daily automated data maintenance.
3. Enabled company-wide sharing of accurate information regarding lead levels, resulting in high productivity and the creation of group synergies.
4. Realized marketing activities tailored to corporate attributes by utilizing attribute information such as industry and annual sales.

Integration Overview

Overview of Link and Motivation

Company Name	Link and Motivation Inc.
Location	GINZA SIX 12F, 6-10-1 Ginza, Chuo-ku, Tokyo
Representative	Hideki Sakashita, President and Representative Director
Established	March 27, 2000
Capital	1.38061 Billion Yen (As of December 31, 2016)
Business Description	Corporate transformation consulting through Motivation Engineering, etc.
URL	https://www.lmi.ne.jp/

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