To strengthen marketing for small and medium-sized enterprises, Resona Bank implemented uSonar, a customer data integration solution equipped with LBC, a corporate master database covering 12.5 million locations. Furthermore, to effectively utilize data, the bank implemented Sales Cloud, a Sales Force Automation (SFA) tool provided by Salesforce, but identified the following three challenges:
• Centralized management of customer information using a unified code (corporate number)
• Formulation of optimal strategies utilizing corporate attributes
• Prevention of sales overlaps by sharing business card information across the company
Consequently, Resona Bank integrated uSonar with Sales Cloud, achieving data unification by appending corporate numbers and corporate attributes to customer information. Subsequently, the bank implemented the business card management app uMeishi to build a system foundation for effective data utilization. Resona Bank is considering the implementation of 2,000 IDs for uMeishi across all branches and plans to expand the scope of its data utilization.
* The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.
Benefits of Utilizing LBC Integrated with Corporate Numbers
Previously, the only way to link corporate numbers was to request disclosure from clients or conduct individual research for each company. By utilizing LBC integrated with corporate numbers, the bank can now automatically append corporate numbers without manual effort. Additionally, by utilizing LBC, it is possible to manage customer information by accurately grasping group relationships not only at the headquarters level but also down to individual business locations.
Benefits of Implementing the Customer Data Integration Solution uSonar and the Business Card Management App uMeishi
By integrating uSonar, which is equipped with LBC (one of Japan's largest corporate master databases), with Sales Cloud, it is possible to enhance SFA functionality. The bank has successfully built a system foundation that centers on uSonar, Sales Cloud, and uMeishi to effectively utilize data.
① Reduced man-hours for data maintenance by automatically appending the unified corporate number code.
② Realization of efficient strategy formulation utilizing corporate attributes such as industry and annual sales.
③ Realization of company-wide sharing of business card information, with real-time display of cards registered via uMeishi.
Overview of Resona Bank
| Company Name |
Resona Bank, Limited |
| Location |
2-2-1 Bingo-machi, Chuo-ku, Osaka-shi, Osaka |
| Representative |
Kazuhiro Higashi, President and Representative Director |
| Established |
May 15, 1918 (Commenced operations March 3, 2003) |
| Capital |
279.9 Billion Yen |
| Business Description |
Deposit services, lending services, trading of securities, investment in securities, etc. |
| URL |
http://www.resonabank.co.jp/ |
* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
