Resona Bank has implemented uSonar, a customer data integration solution equipped with LBC, a corporate master database covering 12.5 million locations, to strengthen marketing for small and medium-sized enterprises. Additionally, with the goal of effectively utilizing data, the bank introduced Sales Cloud, a sales force automation (SFA) tool provided by Salesforce, but faced the following three challenges:
・ Centralized management of customer information using a unified code (Corporate Number)
・ Formulation of optimal strategies utilizing corporate attributes
・ Prevention of duplicate sales activities by sharing business card information across the company

To address these, Resona Bank integrated uSonar with Sales Cloud, achieving data unification by appending Corporate Numbers and corporate attributes to customer information. Subsequently, the bank introduced the business card management application uMeishi, establishing a system infrastructure for effective data utilization. Resona Bank is currently considering the deployment of 2,000 IDs for uMeishi across all branches and plans to expand the scope of its data utilization.

* The uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality. mSonar.

Benefits of Utilizing LBC Integrated with Corporate Numbers

Previously, the only way to link Corporate Numbers was to request disclosure from clients or conduct individual research for each company. By utilizing LBC integrated with Corporate Numbers, the bank can now automatically append Corporate Numbers without manual effort. Furthermore, by utilizing LBC, it is possible to manage customer information by accurately grasping group relationships not only at the headquarters level but also down to individual business locations.

Benefits of Implementing Customer Data Integration Solution uSonar and Business Card Management Application uMeishi

By integrating uSonar, which is equipped with one of Japan's largest corporate master databases, LBC, with Sales Cloud, it is possible to enhance SFA functionality. The bank has successfully built a system infrastructure that centers on uSonar, Sales Cloud, and uMeishi to effectively utilize data.
1. Reduced man-hours for data maintenance by automatically appending the Corporate Number as a unified code.
2. Realized the formulation of efficient strategies utilizing corporate attributes such as industry and annual revenue.
3. Enabled real-time display of business card information registered via uMeishi, achieving company-wide sharing of business card data.

Overview of Resona Bank

Company Name	Resona Bank, Limited
Location	2-2-1 Bingomachi, Chuo-ku, Osaka, Osaka Prefecture
Representative	Kazuhiro Higashi, President and Representative Director
Established	May 15, 1918 (Commenced operations March 3, 2003)
Capital	279.9 Billion JPY
Business Description	Deposit services, lending services, trading of securities, securities investment, and others
URL	http://www.resonabank.co.jp/

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