Resona Bank has implemented uSonar, a customer data integration solution featuring the LBC corporate master database that covers 12.5 million locations, to strengthen marketing for small and medium-sized enterprises. Furthermore, to effectively utilize data, the bank introduced Sales Cloud, a sales force automation (SFA) tool provided by Salesforce, but faced the following three challenges:
・ Centralized management of customer information using a unified code (Corporate Number)
・ Formulation of optimal strategies utilizing corporate attributes
・ Prevention of sales conflicts by sharing business card information across the entire company

To address these, Resona Bank integrated uSonar with Sales Cloud, achieving data unification by appending Corporate Numbers and corporate attributes to customer information. Subsequently, the bank introduced the business card management app uMeishi to build a system foundation for effective data utilization. Resona Bank is currently considering a rollout of 2,000 IDs for uMeishi across all branches and plans to expand the scope of its data utilization.

* The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

Benefits of Utilizing LBC Integrated with Corporate Numbers

Linking Corporate Numbers previously required either requesting disclosure from clients or conducting individual research for each company. By utilizing LBC integrated with Corporate Numbers, the bank can now automatically append Corporate Numbers without manual effort. Additionally, by leveraging LBC, it is possible to manage customer information by accurately grasping group relationships not only at the headquarters level but also down to individual business locations.

Benefits of Implementing Customer Data Integration Solution uSonar and Business Card Management App uMeishi

By integrating uSonar, which features LBC—one of Japan's largest corporate master databases—with Sales Cloud, it is possible to enhance SFA functionality. The bank has successfully built a system foundation that effectively utilizes data, centered on uSonar, Sales Cloud, and uMeishi.
① Reduced man-hours for data maintenance by automatically appending the unified Corporate Number code.
② Realized the formulation of efficient strategies utilizing corporate attributes such as industry and annual revenue.
③ Enabled company-wide sharing of business card information by displaying data registered in uMeishi in real time.

Overview of Resona Bank

Company Name	Resona Bank, Limited
Location	2-2-1 Bingo-machi, Chuo-ku, Osaka, Osaka Prefecture
Representative	Kazuhiro Higashi, President and Representative Director
Established	May 15, 1918 (Commenced operations March 3, 2003)
Capital	279.9 Billion Yen
Business Description	Deposit services, lending services, trading of securities, securities investment, etc.
URL	http://www.resonabank.co.jp/

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