To strengthen marketing for small and medium-sized enterprises, Resona Bank implemented "uSonar," a customer data integration solution equipped with "LBC," a corporate master database covering 12.5 million locations. Furthermore, with the goal of effectively utilizing data, the bank implemented "Sales Cloud," a Sales Force Automation (SFA) tool provided by Salesforce, but faced the following three challenges:
・ Centralized management of customer information using a unified code (corporate number)
・ Formulation of optimal strategies utilizing corporate attributes
・ Prevention of sales overlaps by sharing business card information across the company

Consequently, Resona Bank integrated "uSonar" with "Sales Cloud," enabling the unification of data by appending corporate numbers and corporate attributes to customer information. Subsequently, the bank introduced the business card management application "uMeishi" to build a system infrastructure for effective data utilization. Resona Bank is considering the implementation of 2,000 IDs for "uMeishi" across all branches and plans to expand the scope of its data utilization.

* The service for uMeishi was terminated in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Benefits of Utilizing LBC Integrated with Corporate Numbers

Previously, the only way to link corporate numbers was to request disclosure from clients or to conduct individual research for each company. By utilizing "LBC" integrated with corporate numbers, the bank can now automatically append corporate numbers without manual effort. Additionally, by utilizing "LBC," it is possible to manage customer information by accurately grasping group relationships not only at the headquarters level but also down to individual business locations.

Benefits of Implementing the Customer Data Integration Solution uSonar and the Business Card Management Application uMeishi

By integrating "uSonar," which is equipped with "LBC" (one of Japan's largest corporate master databases), with "Sales Cloud," it is possible to enhance SFA functionality. The bank has successfully built a system infrastructure that effectively utilizes data, centered on "uSonar," "Sales Cloud," and "uMeishi." ① Reduced man-hours required for data maintenance, as the unified corporate number code can be appended automatically. ② Realized the formulation of efficient strategies utilizing corporate attributes such as industry and annual revenue. ③ Realized company-wide sharing of business card information, with the ability to display business card information registered in "uMeishi" in real time.

Overview of Resona Bank

Company Name	Resona Bank, Limited
Location	2-2-1 Bingo-machi, Chuo-ku, Osaka-shi, Osaka
Representative	Kazuhiro Higashi, President and Representative Director
Established	May 15, 1918 (Commenced operations on March 3, 2003)
Capital	279.9 Billion JPY
Business Description	Deposit services, lending services, trading of securities, investment in securities, etc.
URL	http://www.resonabank.co.jp/

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.