To strengthen marketing for small and medium-sized enterprises, Resona Bank implemented uSonar, a customer data integration solution equipped with LBC, a corporate master database covering 12.5 million locations. Additionally, to effectively utilize data, the bank implemented Sales Cloud, a sales force automation (SFA) tool provided by Salesforce, but identified the following three challenges:
・ Centralized management of customer information using a unified code (corporate number)
・ Formulation of optimal strategies utilizing corporate attributes
・ Prevention of sales overlaps by sharing business card information across the entire company

Consequently, Resona Bank integrated uSonar with Sales Cloud, achieving data centralization by appending corporate numbers and corporate attributes to customer information. Subsequently, the bank implemented the business card management app uMeishi, establishing a system infrastructure for effective data utilization. Resona Bank is considering the implementation of 2,000 IDs for uMeishi across all branches in the future and plans to expand the scope of its data utilization.

*The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

Benefits of Utilizing LBC Integrated with Corporate Numbers

Previously, the only way to link corporate numbers was to request disclosure from clients or to conduct individual research for each company. By utilizing LBC integrated with corporate numbers, the bank can now automatically append corporate numbers without manual effort. Furthermore, by utilizing LBC, it is possible to accurately grasp group relationships down to the office level, rather than just at the headquarters level, and manage customer information accordingly.

Benefits of Implementing the Customer Data Integration Solution uSonar and the Business Card Management App uMeishi

By integrating uSonar, which is equipped with LBC (one of Japan's largest corporate master databases), with Sales Cloud, it is possible to enhance the functionality of the SFA. The bank has successfully built a system infrastructure that effectively utilizes data, centered on uSonar, Sales Cloud, and uMeishi.
① Reduced man-hours required for data maintenance by automatically appending corporate numbers as a unified code.
② Realized the formulation of efficient strategies utilizing corporate attributes such as industry and annual sales.
③ Enabled real-time display of business card information registered via uMeishi, achieving company-wide sharing of business card information.

Overview of Resona Bank

Company Name	Resona Bank, Limited
Location	2-2-1 Bingo-machi, Chuo-ku, Osaka-shi, Osaka
Representative	Kazuhiro Higashi, President and Representative Director
Established	May 15, 1918 (Commenced operations March 3, 2003)
Capital	279.9 Billion Yen
Business Description	Deposit services, lending services, trading of securities, investment in securities, etc.
URL	http://www.resonabank.co.jp/

*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.