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Realizing the Construction of a Data Management Infrastructure

K.R.S. Corporation Implements the Customer Data Integration Solution uSonar

Integrating Delivery Destination Data to Realize the Construction of a Data Management Infrastructure

K.R.S. Corporation

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter Landscape), which supports database marketing, has provided its customer data integration solution uSonar to K.R.S. Corporation (Headquarters: Chofu-shi, Tokyo; President and CEO: Hideaki Nishio; hereinafter K.R.S. Corporation). By integrating delivery destination data, the company has realized the construction of a data management infrastructure and plans to utilize it for data optimization in the future.

Background of Implementation

K.R.S. Corporation specializes in the storage, transportation, and delivery of food products, which are essential to daily life. One of its core business operations is a joint delivery system that consolidates products from multiple clients (customers).
While the joint delivery system maintains various data points for customers, collection points, and delivery destinations, the company faced challenges with scattered data that could not be integrated due to inconsistent notation and input errors. The manual data maintenance process imposed a significant operational burden, preventing the company from transitioning to a phase where data could be effectively utilized.

To address this, the company implemented uSonar, a customer data integration solution capable of automating the maintenance and unification of various data sets.

Benefits of Implementing the Customer Data Integration Solution uSonar


① Reduced the operational burden of data maintenance and achieved centralized management by using the 11-digit LBC code, assigned to each business location nationwide, as a key.
② Achieved efficient sales strategies by leveraging existing customer relationships through an accurate understanding of transaction history within corporate groups.
③ Visualized companies with multiple contract types to provide enhanced support, resulting in improved customer satisfaction.
④ Enabled data optimization based on information at the individual company and corporate group levels.


[Overview Diagram]


IMAGE_K.R.S. Corporation.webp


Overview of K.R.S. Corporation

































Company NameK.R.S. Corporation
Location3-50-1 Chofugaoka, Chofu-shi, Tokyo
RepresentativeHideaki Nishio, President and Representative Director
EstablishedFebruary 1, 1966
Capital4.06311 Billion Yen
Business DescriptionWarehousing, Consigned Freight Forwarding, Freight Forwarding Agency, etc.
URLhttps://www.krs.co.jp/


*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.

Article Published: April 20, 2018

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