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Achieving the Construction of a Data Management Infrastructure

K.R.S. Corporation Implements Customer Data Integration Solution uSonar

Integrating Delivery Destination Data to Achieve the Construction of a Data Management Infrastructure

K.R.S. Corporation

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter referred to as Landscape), which supports database marketing, has provided its customer data integration solution, uSonar, to K.R.S. Corporation (Headquarters: Chofu-shi, Tokyo; President and CEO: Hideaki Nishio; hereinafter referred to as K.R.S. Corporation). By integrating delivery destination data, the company has successfully built a data management infrastructure and plans to utilize it for data optimization in the future.

Background of Implementation

K.R.S. Corporation operates a storage and transportation business specializing in food products, which are essential for daily life. One of its core business operations is a joint delivery system that consolidates products from multiple clients (customers).
While the joint delivery system holds various data on customers, collection points, and delivery destinations, the data was scattered and could not be integrated due to inconsistent notation and input errors. The company faced challenges in that manual data maintenance imposed a significant operational burden, preventing them from transitioning to a phase where they could effectively utilize the data.

To address this, they implemented the customer data integration solution uSonar, which enables the automatic maintenance and unification of various data types.

Benefits of Implementing the Customer Data Integration Solution uSonar

① Reduced the operational burden of data maintenance and achieved centralized management by using the 11-digit LBC code, assigned to each business location nationwide, as a key.
② Achieved efficient sales strategies by leveraging existing customer relationships through an accurate understanding of transaction history within corporate groups.
③ Visualized companies with multiple contract types to provide attentive follow-up, thereby improving customer satisfaction.
④ Enabled data optimization based on information at the individual company and corporate group levels.

Overview Diagram

IMAGE_K.R.S. Corporation.webp

Company Overview of K.R.S. Corporation

Company Name K.R.S. Corporation
Location 3-50-1 Chofugaoka, Chofu-shi, Tokyo
Representative Hideaki Nishio, President and CEO
Established February 1, 1966
Capital 4.06311 Billion Yen
Business Description Warehousing, Consigned Freight Forwarding, Transportation Agency, etc.
URL https://www.krs.co.jp/


Note: Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: April 20, 2018

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