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Customer Data Infrastructure Development and Sales Strategy Planning

Nomura Real Estate Solutions Implements uSonar for Customer Data Integration, Building a Data Infrastructure for Strategic Sales

Nomura Real Estate Solutions Co., Ltd.

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter referred to as uSonar), a provider of database marketing support, has provided its customer data integration solution, uSonar, to Nomura Real Estate Solutions Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Kenichi Maeda; hereinafter referred to as Nomura Real Estate Solutions).

Background of Implementation

The Corporate Sales Division of Nomura Real Estate Solutions provides a wide variety of real estate services to diverse clients.
To better understand client attributes such as corporate groups and industry sectors in their service delivery, they decided to implement uSonar, a customer data integration solution equipped with LBC, one of Japan's largest corporate master databases.

Benefits of Implementing the uSonar Customer Data Integration Solution

Nomura Real Estate Solutions will centralize the customer data held by its Corporate Sales Division using uSonar. By organizing customer data with LBC, the large-scale corporate master database integrated into uSonar, the company will achieve the following objectives:

1. Accurate understanding of sales status and transaction history for each corporate group through hierarchical customer management.
2. Development of group-wide strategies, such as expanding sales to non-client companies within the same group as existing clients.
3. Maintenance of data freshness through the automation of data maintenance.

By centralizing customer data with uSonar, the company can build a data foundation that enables strategic sales activities.

Overview of Nomura Real Estate Solutions

nomura_solutions_companyinfo2.png
Company Name Nomura Real Estate Solutions Co., Ltd.
Address 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative Kenichi Maeda, President and Representative Director
Established November 6, 2000
Capital 1 Billion JPY
Business Description Real estate brokerage for individuals, real estate brokerage for corporations, insurance agency services, bank agency services, operation of real estate information websites, and others.
URL https://www.nomura-solutions.co.jp/


*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: March 9, 2018

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