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Building a Customer Data Infrastructure and Formulating Sales Strategies

Nomura Real Estate Solutions Implements uSonar for Customer Data Integration, Building a Data Infrastructure to Realize Strategic Sales

Nomura Real Estate Solutions Co., Ltd.

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter referred to as uSonar), which supports database marketing, has provided its customer data integration solution, uSonar, to Nomura Real Estate Solutions Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Kenichi Maeda; hereinafter referred to as Nomura Real Estate Solutions).

Background of Implementation

The Corporate Sales Division of Nomura Real Estate Solutions provides a wide variety of real estate services to diverse customers.
To better understand attributes such as corporate groups and industry sectors when providing these services, the company decided to implement uSonar, a customer data integration solution equipped with LBC, one of Japan's largest corporate master databases.

Benefits of Implementing the uSonar Customer Data Integration Solution

Nomura Real Estate Solutions will centralize the customer data held by its Corporate Sales Division using uSonar. By organizing customer data with LBC, the corporate master database integrated into uSonar, the company will achieve the following points:

1. Grasping accurate sales status and transaction history for each corporate group through hierarchical customer management
2. Formulating group strategies, such as expanding sales to non-transaction companies within the same group as existing customers
3. Maintaining data freshness through the automation of data maintenance

By centralizing customer data with uSonar, the company can build a data infrastructure that enables strategic sales activities.

Overview of Nomura Real Estate Solutions

nomura_solutions_companyinfo2.png
Company Name Nomura Real Estate Solutions Co., Ltd.
Location 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative Kenichi Maeda, President
Established November 6, 2000
Capital 1 Billion JPY
Business Description Real estate brokerage for individuals, real estate brokerage for corporations, insurance agency business, bank agency business, real estate information site operation, etc.
URL https://www.nomura-solutions.co.jp/


* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: March 9, 2018

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