Benefit One Inc. provides various outsourcing services to solve corporate challenges, such as employee benefits and incentives. With the recent trend of promoting Work Style Reform, the market for outsourcing services like employee benefits has become increasingly competitive. To achieve accelerated growth in the future, it is necessary to strengthen timely data marketing that adapts to ever-changing market conditions and to further enhance the productivity of sales activities.

Therefore, the company implemented uSonar, a customer data integration solution equipped with LBC, one of Japan's largest corporate master databases. Additionally, to simplify the registration of new companies, they implemented the Quick Search API, an optional feature of uSonar.

Benefits of Implementing the Customer Data Integration Solution uSonar

① Realized centralized data management using the 11-digit LBC code assigned to each business location nationwide as a key.
② Achieved concentration of resources on sales activities through automated data maintenance.
③ Enabled data-driven targeting through centralized management of transaction information and sales activity history, combined with comprehensive corporate data covering the market.
④ Improved the registration rate of new companies through the Quick Search API, ensuring accurate internal data sharing.

[Integration Diagram of uSonar and e-Sales Manager]

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