Benefit One Inc. provides various outsourcing services to solve challenges in corporate activities, such as employee benefits and incentives. With the recent trend of promoting "Work Style Reform," the market for outsourcing services like employee benefits has become increasingly competitive. To achieve accelerated growth in the future, it became necessary to strengthen timely data marketing tailored to ever-changing market conditions and to further enhance the productivity of sales activities.

To address this, the company implemented the customer data integration solution "uSonar," which is equipped with "LBC," one of Japan's largest corporate master databases. Additionally, to simplify the registration of new companies, they implemented the "Quick Search API," an optional feature of "uSonar."

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Achieved centralized data management using the 11-digit LBC code, which is assigned to every business location nationwide, as a key.
2. Achieved concentration of resources on sales activities through automated data maintenance.
3. Realized data-driven targeting through centralized management of transaction information and sales activity history, combined with comprehensive corporate data covering the entire market.
4. Improved the registration rate of new companies and achieved accurate internal data sharing through the "Quick Search API."

[Integration Diagram of "uSonar" and "e-Sales Manager"]

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