Benefit One Inc. provides various outsourcing services to solve corporate challenges, such as employee benefits and incentive programs. With the recent trend of promoting Work Style Reform, the market for outsourcing services like employee benefits has become increasingly competitive. To achieve accelerated growth in the future, it is essential to strengthen timely data marketing that adapts to daily changing market conditions and to further enhance the productivity of sales activities.

To address this, the company implemented uSonar, a customer data integration solution equipped with LBC, one of Japan's largest corporate master databases. Additionally, to simplify the registration of new companies, they adopted the Quick Search API, an optional feature of uSonar.

Benefits of Implementing the Customer Data Integration Solution uSonar

① Realized unified data management using the 11-digit LBC code, which is assigned to every business location nationwide, as a key.
② Achieved a focus on sales activities through automated data maintenance.
③ Enabled data-driven targeting through unified management of transaction information and sales activity history, combined with comprehensive corporate data covering the market.
④ Improved the registration rate of new companies and achieved accurate internal data sharing through the Quick Search API.

Integration Diagram of uSonar and e-Sales Manager

Note: The company names and product names mentioned are trademarks or registered trademarks of their respective companies.