Hitachi Construction Machinery Japan Co., Ltd. operates its "RSS" business nationwide, providing a one-stop solution for customer needs related to construction machinery and equipment, including "Rental," "Sales," and "Service." As the business expanded, the company underwent repeated integrations with group companies, leading to a continuous increase in master data. Through a data diagnostic assessment by uSonar, the specific areas for improvement were clarified.
To achieve better management, the company implemented the customer data integration solution "uSonar," which enables the automatic maintenance and unification of master data.

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Unification Through the Assignment of Common Codes
⇒ By integrating with "LBC," one of Japan's largest corporate master databases maintained by uSonar, we assign common codes (LBC codes) to achieve master data unification. This also enables the systematization of headquarters and branch offices by leveraging the data structure of "LBC." 2. Maintaining Data Quality Within the "RSS" Business Through Data Maintenance Integration
⇒ By integrating daily updates on company name changes, address changes, and bankruptcy information, we ensure the maintenance of high data quality. 3. Prevention of Input Errors via the Quick Search Function
⇒ Equipped with knowledge to convert abbreviated names into official company names, the system prevents variations in notation and duplication, thereby maintaining data quality. 4. Capturing White Space Opportunities by Utilizing a Comprehensive Market Database
⇒ By visualizing the business locations and affiliated companies of our business partners, we can identify and approach non-trading companies by leveraging existing relationships within the group.

Furthermore, we plan to implement the business card management application "uMeishi" (Patent No. 5538512, Patent No. 6325604), which allows for accurate data conversion and the automatic assignment of corporate attributes to master data simply by photographing business cards with a smartphone. We aim to strengthen our sales capabilities through the real-time utilization of business card information.

* The "uMeishi" service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Company Overview of Hitachi Construction Machinery Japan

Company Name	Hitachi Construction Machinery Japan Co., Ltd.
Location	5-33-25 Benten, Soka City, Saitama Prefecture
Representative	Toshikazu Sakurai, Representative Director
Established	April 1, 2012
Capital	5 Billion JPY
Business Description	Rental, leasing, sales, repair, and after-sales service of construction machinery, transport machinery, agricultural machinery, and related equipment and parts.
URL	https://japan.hitachi-kenki.co.jp/

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