Hitachi Construction Machinery Japan operates an "RSS" business across Japan, providing one-stop solutions for customers who wish to "Rent," "Sell," or "Service" construction machinery and equipment. To support business expansion, the company repeatedly integrated group entities, leading to a continuous increase in master data. Through a data diagnostic conducted by uSonar, the areas for improvement became clear.
To achieve better management, the company implemented the customer data integration solution "uSonar," which enables the automated maintenance and centralization of master data.

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Centralization Through the Assignment of Common Codes
⇒ By combining the data with "LBC," one of Japan's largest corporate master databases held by uSonar, we assign a common code (LBC Code) to achieve master data centralization. This also enables the systematization of headquarters and branch offices by leveraging the data structure of "LBC." 2. Maintaining Data Quality Within the "RSS" Business Through Data Maintenance Integration
⇒ By integrating daily updates on company name changes, address changes, and bankruptcy information, we ensure the maintenance of high data quality. 3. Preventing Input Errors with the Quick Search Function
⇒ Equipped with knowledge to convert abbreviated names into official company names, the system prevents variations in notation and duplicates, thereby maintaining data quality. 4. Capturing White Space Opportunities by Utilizing a Comprehensive Market Database
⇒ By visualizing the branch offices and affiliated companies of business partners, we enable group-wide sales strategies that leverage relationships with non-trading companies.

Furthermore, the company plans to implement the business card management application "uMeishi" (Patent No. 5538512, Patent No. 6325604), which allows users to digitize business cards, append corporate attributes, and automatically register them into the master database simply by taking a photo with a smartphone. The goal is to strengthen sales capabilities through the real-time utilization of business card information.

* The "uMeishi" service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Company Overview of Hitachi Construction Machinery Japan

Company Name	Hitachi Construction Machinery Japan Co., Ltd.
Location	5-33-25 Benten, Soka City, Saitama Prefecture
Representative	Toshikazu Sakurai, President and Representative Director
Established	April 1, 2012
Capital	5 Billion JPY
Business Description	Rental, leasing, sales, repair, and after-sales service of construction machinery, transport machinery, agricultural machinery, and related equipment and parts.
URL	https://japan.hitachi-kenki.co.jp/

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