Hitachi Construction Machinery Japan Co., Ltd. operates its "RSS" business nationwide, providing a one-stop solution for customer needs regarding construction machinery and equipment, including "Rental," "Sales," and "Service." As the company expanded its business through repeated group integrations, the volume of master data continued to grow. Through a data diagnostic assessment by uSonar, the specific areas for improvement were clarified.
To achieve better data management, the company implemented the customer data integration solution "uSonar" to enable the automatic maintenance and unification of master data.

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Unification Through Common Code Assignment
⇒ By integrating with "LBC," one of Japan's largest corporate master databases maintained by uSonar, the company assigns a common code (LBC Code) to achieve master data unification. This also enables the systematization of headquarters and branch offices by leveraging the data structure of "LBC."
2. Maintaining Data Quality in the "RSS" Business via Data Maintenance Integration
⇒ By receiving daily updates on changes such as company names, addresses, and bankruptcy information, the company ensures consistent data quality.
3. Preventing Input Errors with the Quick Search Function
⇒ Equipped with knowledge to convert abbreviations into official company names, the system prevents notation discrepancies and duplicates, thereby maintaining data quality.
4. Capturing White Space Opportunities Using a Comprehensive Market Database
⇒ By visualizing the business locations and affiliated companies of business partners, the company can leverage these relationships to capture new business opportunities within corporate groups.

Furthermore, the company plans to implement the business card management app "uMeishi" (Patent No. 5538512, Patent No. 6325604), which allows for accurate data conversion and the automatic assignment of corporate attributes to master data simply by photographing business cards with a smartphone. The company aims to strengthen its sales capabilities through the real-time utilization of business card information.

* The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

Company Overview of Hitachi Construction Machinery Japan

Company Name	Hitachi Construction Machinery Japan Co., Ltd.
Location	5-33-25 Benten, Soka City, Saitama Prefecture
Representative	Toshikazu Sakurai, Representative Director
Established	April 1, 2012
Capital	5 Billion JPY
Business Description	Rental, leasing, sales, repair, and after-sales service of construction machinery, transport machinery, agricultural machinery, and related equipment and parts.
URL	https://japan.hitachi-kenki.co.jp/

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