Hitachi Construction Machinery Japan operates an "RSS" business nationwide, providing one-stop solutions for customers who wish to "Rent," "Sell," or "Service" construction machinery and equipment. To support business expansion, the company repeatedly integrated group entities, leading to a continuous increase in master data. A data diagnostic by uSonar clarified key areas for improvement.
To achieve better management, the company implemented the customer data integration solution "uSonar," which enables the automated maintenance and centralization of master data.

Benefits of Implementing the Customer Data Integration Solution "uSonar"

1. Centralization Through Common Code Assignment
⇒ By integrating with "LBC," one of Japan's largest corporate master databases held by uSonar, we assign a common code (LBC Code) to achieve master data centralization. This also enables the systematization of headquarters and branch offices by leveraging the LBC data structure.
2. Maintaining Data Quality in the "RSS" Business Through Data Maintenance Integration
⇒ By linking daily updates on company name changes, address changes, and bankruptcy information, we ensure the maintenance of high data quality.
3. Preventing Input Errors via the Quick Search Function
⇒ Equipped with knowledge to convert abbreviations into official company names, the system prevents variations in notation and duplication, ensuring data quality.
4. Capturing White Space Using a Comprehensive Market Database
⇒ By visualizing the business locations and affiliated companies of existing clients, we achieve efficient group-wide account penetration by leveraging relationships with non-trading companies.

Furthermore, the company plans to implement the business card management app "uMeishi" (Patent No. 5538512, Patent No. 6325604), which allows for accurate data conversion and the addition of corporate attributes simply by photographing business cards with a smartphone, followed by automatic registration into the master database. The goal is to strengthen sales capabilities through the real-time utilization of business card information.

* The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

Overview of Hitachi Construction Machinery Japan

Company Name	Hitachi Construction Machinery Japan Co., Ltd.
Location	5-33-25 Benten, Soka City, Saitama Prefecture
Representative	Toshikazu Sakurai, President
Established	April 1, 2012
Capital	5 Billion JPY
Business Description	Rental, leasing, sales, repair, and after-sales service of construction machinery, transport machinery, agricultural machinery, and related equipment and parts.
URL	https://japan.hitachi-kenki.co.jp/

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.