Ricoh Japan provides products and services centered on Ricoh solutions to resolve the management and operational challenges faced by customers in the Japanese market. Previously, sales representatives registered customer information in the core system, and marketing activities were conducted based on that database. However, the company faced challenges regarding the maintenance of customer information freshness.

To address this, Ricoh Japan decided to implement the "LBC" corporate master database, which covers 12.5 million locations across Japan. By simultaneously implementing the customer data integration solution "uSonar," the company built a data foundation for efficient sales activities. Furthermore, to ensure marketing is conducted using high-quality data from the point of entry, Ricoh Japan integrated "uSonar" optional features such as the "Easy Registration API" into seminar and event application pages, as well as "Live Access" to identify companies visiting their corporate website.

Key Benefits of Utilizing the LBC Corporate Master Database

Utilize LBC to conduct marketing activities, and use uSonar for data integration, analysis, and the extraction of target companies. By updating marketing-related customer data with monthly LBC change information to maintain data freshness, we aim to achieve even more efficient sales activities.

Furthermore, because LBC possesses the following features, it enables the extraction of high-probability target companies.

1. High Coverage Spanning 12.5 Million Business Locations
→ Enables the visualization of accurate white space, allowing for comprehensive approaches even to small and medium-sized enterprises.
2. Abundance of Non-Private Entities
→ Provides a comprehensive package of data for schools, medical corporations, social welfare facilities, and other non-private entities, facilitating the easy extraction of optimal target companies for each product or service.
3. Management System Systematizing Corporate Group Relationships
→ Enables the execution of group-wide sales strategies by leveraging the group relationships of existing customers.
4. High Data Freshness Through Daily Updates
→ Provides consistently fresh data by performing daily maintenance on uSonar. By updating information such as bankruptcies and closures on a daily basis, it is also possible to prevent wasted sales efforts.

Overview of Ricoh Japan

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