In the Japanese market, Ricoh Japan provides products and services centered on Ricoh equipment to solve the management and operational challenges of its customers. Previously, sales representatives registered customer information in the core system, and marketing activities were conducted based on that database. However, the company faced challenges in maintaining the freshness of customer information.

To address this, Ricoh Japan decided to implement "LBC," a corporate master database covering 12.5 million locations across Japan. By simultaneously implementing the customer data integration solution "uSonar," the company built a data infrastructure to conduct efficient sales activities. Furthermore, with the goal of utilizing high-quality data from the point of entry, Ricoh Japan implemented the "uSonar" optional features, such as the "Easy Registration API" for seminar and event application pages, and "Live Access" to identify companies visiting their corporate website.

Key Benefits of Utilizing the Corporate Master Database "LBC"

By using "LBC" for marketing activities and "uSonar" for data integration, analysis, and the extraction of target companies, Ricoh Japan aims to achieve even more efficient sales activities. This is accomplished by updating customer information and other marketing-related data with monthly changes from "LBC" to ensure data freshness.

Additionally, because "LBC" possesses the following characteristics, it enables the extraction of high-probability target companies.

1. High Coverage Spanning 12.5 Million Business Locations
→ Visualize accurate white space and enable comprehensive outreach to small and medium-sized enterprises without omissions.
2. Extensive Non-Private Sector Entity Data
→ We provide a comprehensive package of data on non-private organizations, including schools, medical corporations, and social welfare facilities.
This facilitates the easy extraction of optimal target companies for each product or service.
3. Systematic Management of Corporate Group Relationships
→ Leverage existing customer group relationships to develop effective group-wide sales strategies.
4. High Data Freshness Through Daily Updates
→ By performing daily data maintenance on uSonar, we ensure the provision of consistently fresh data.
Daily updates on information such as bankruptcies and closures also help prevent wasted outreach efforts.

Overview of Ricoh Japan

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