Ricoh Japan provides products and services centered on Ricoh solutions to solve the management and operational challenges of our customers in the Japanese market. Previously, our sales representatives registered customer information in our core system, and we conducted marketing activities based on that database. However, we faced challenges regarding the maintenance of customer data freshness.

To address this, we decided to implement the corporate master data "LBC," which covers 12.5 million locations across Japan. Simultaneously, we implemented the customer data integration solution "uSonar" to build a data foundation for efficient sales activities. Furthermore, with the goal of utilizing high-quality data from the moment it is entered, we introduced "uSonar" optional features such as the "Easy Registration API" for seminar and event application pages, and "Live Access" to identify companies visiting our website.

Key Benefits of Utilizing the Corporate Master Data "LBC"

By using "LBC" for marketing activities and "uSonar" for data integration, analysis, and target company extraction, we aim to achieve even more efficient sales activities. We update customer information and other marketing-related data monthly using "LBC" to maintain data freshness.

Additionally, "LBC" enables the extraction of high-probability target companies due to the following features:

1. High Coverage of 12.5 Million Locations
→ Enables visualization of accurate white space and allows for comprehensive approaches to small and medium-sized enterprises.
2. Abundance of Non-Private Sector Entities
→ Provides a comprehensive package of data for non-private sector entities, including schools, medical corporations, and social welfare facilities, making it easy to extract optimal target companies for each product category.
3. Systematic Management of Corporate Group Relationships
→ Enables the execution of group-wide sales strategies by leveraging existing customer group relationships.
4. High Data Freshness Through Daily Updates
→ Provides consistently fresh data by performing daily maintenance on "uSonar." Daily updates on information such as bankruptcies and closures also help prevent wasted sales efforts.

Company Overview of Ricoh Japan

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