SATO was considering the implementation of Sales Cloud (SFA) to strengthen its corporate sales, but it required the refinement of its master data. Specifically, the company faced challenges with data that was difficult to utilize for sales and marketing purposes due to issues such as inconsistent data formatting, the mixing of legacy and new information, data duplication caused by input errors, the conflation of headquarters and branch offices (stores), and missing corporate attributes like industry classification.

To maximize the functionality of the newly introduced SFA, it was necessary to refine the master data and achieve the following three objectives:
1. Centralization of data that was previously registered and dispersed by purpose
2. Systematization of data across different levels, from headquarters to branch offices (stores)
3. Establishment of operational processes that do not rely on specific individuals

To address these needs, uSonar provided the customer data integration solution, uSonar, which enables the automatic refinement and centralization of master data.

Leveraging the Customer Data Integration Solution uSonar

By combining SATO's existing master data, which was held in various formats, with the LBC (12.5 million business locations) domestic corporate master data held by uSonar, we assigned a common code (LBC Code) to achieve data centralization. Furthermore, we utilized the LBC data structure to systematize the relationship between headquarters and branch offices (stores). By simply storing the LBC-enriched master data in uSonar, the system automatically assigns LBC codes to newly registered data and provides updates in coordination with the SFA.

Additionally, uSonar provided the business card management app uMeishi (Patent No. 5538512, Patent No. 6325604) to SATO's sales department, which allows for accurate data conversion simply by photographing business cards with a smartphone, thereby enabling the real-time utilization of business card information.

Moving forward, SATO plans to introduce Pardot, the Marketing Automation (MA) tool provided by Salesforce, and integrate it with Sales Cloud and uSonar to further enhance its operations.

* The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

About Sales Cloud

Sales Cloud is an innovative cloud-based business application from Salesforce. It enables lead generation, new customer acquisition, speedy deal closing, smart sales management, customer service, and marketing, driving business growth and expansion.
https://www.salesforce.com/jp/

Company Overview of SATO

Company Name	SATO Corporation
Address	Knowledge Plaza, 1-7-1 Shimomeguro, Meguro-ku, Tokyo 153-0064
Representative	Ryutaro Kotaki, President and CEO
Capital	4 Billion JPY
Business Description	Sales and maintenance of mechatronic products such as electronic printers and hand labelers, as well as supply products
URL	https://www.sato.co.jp/

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.