SATO was considering the implementation of Sales Cloud (SFA) to strengthen its corporate sales, but it required the maintenance of its master data. Specifically, the company faced challenges with data that was difficult to use for sales and marketing purposes due to issues such as inconsistent data formatting, a mix of legacy and new information, data entry errors leading to duplicate master records, confusion between headquarters and branch offices (stores), and missing corporate attributes such as industry classification.

To maximize the functionality of the newly implemented SFA, it was necessary to maintain the master data and achieve the following three objectives:
1. Unification of data that had been registered and dispersed for different purposes
2. Systematization of data across different levels, from headquarters to branch offices (stores)
3. Establishing operational mechanisms that do not rely on specific individuals

To address these needs, uSonar provided its customer data integration solution, uSonar, which enables the automatic maintenance and unification of master data.

Leveraging the Customer Data Integration Solution uSonar

By combining SATO's existing master data, which was held in various formats, with the LBC (12.5 million business locations) corporate master data held by uSonar, we assigned a common code (LBC Code) to achieve the unification of the held data. Furthermore, we utilized the LBC data structure to systematize the relationship between headquarters and branch offices (stores). By simply storing the LBC-assigned master data in uSonar, the system automatically provides LBC assignment and updated data for newly registered records in coordination with the SFA.

Additionally, uSonar provided the sales department at SATO with uMeishi, a business card management application (Patent No. 5538512, Patent No. 6325604) that allows users to accurately digitize business cards simply by taking a photo with a smartphone and appending corporate attributes, thereby enabling the real-time utilization of business card information.

SATO plans to further enhance its operations by implementing Pardot, a Marketing Automation (MA) tool provided by Salesforce, and integrating it with Sales Cloud and uSonar.

* The uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

About Sales Cloud

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Company Overview of SATO

Company Name	SATO Corporation
Address	Knowledge Plaza, 1-7-1 Shimomeguro, Meguro-ku, Tokyo 153-0064
Representative	Ryutaro Kotaki, President
Capital	4 billion JPY
Business Description	Sales and maintenance of mechatronic products such as electronic printers and hand labelers, and supply products
URL	https://www.sato.co.jp/

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