SATO was considering the implementation of Sales Cloud (SFA) to strengthen its corporate sales activities, but it required the preparation of master data. Specifically, the company faced challenges with data that was difficult to use for sales and marketing purposes due to issues such as inconsistent data formatting, a mix of legacy and new information, data entry errors leading to duplicate master records, confusion between headquarters and branch offices (stores), and missing corporate attributes like industry classification.

To maximize the functionality of the newly introduced SFA, it was necessary to organize the master data and achieve the following three objectives:
1. Centralization of data that was previously registered and dispersed by purpose
2. Systematization of data across different levels, from headquarters to branch offices (stores)
3. Establishing operational processes that do not rely on specific individuals

To address these needs, uSonar provided the customer data integration solution, uSonar, which enables the automatic organization and centralization of master data.

Utilizing the Customer Data Integration Solution, uSonar

By combining SATO's existing master data, which was held in various formats, with the LBC (12.5 million business locations) domestic corporate master data held by uSonar, we assigned a common code (LBC Code) to achieve data centralization. Furthermore, we leveraged the LBC data structure to systematize the relationship between headquarters and branch offices (stores). By simply storing the LBC-assigned master data in uSonar, the system automatically links with the SFA to assign LBC codes to newly registered data and provide updated information.

Additionally, uSonar provided SATO's sales department with the business card management app uMeishi (Patent No. 5538512, Patent No. 6325604), which allows users to accurately digitize business cards simply by taking a photo with a smartphone and appending corporate attributes, thereby enabling the real-time utilization of business card information.

SATO plans to introduce Pardot, a Marketing Automation (MA) tool provided by Salesforce, and intends to integrate and utilize it with Sales Cloud and uSonar in the future.

* The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

About Sales Cloud

Sales Cloud is an innovative cloud-based business application from Salesforce. It enables lead generation, new customer acquisition, speedy deal closing, smart sales management, customer service, and marketing, driving business growth and expansion.
https://www.salesforce.com/jp/

Company Overview of SATO

Company Name	SATO Corporation
Address	Knowledge Plaza, 1-7-1 Shimomeguro, Meguro-ku, Tokyo 153-0064
Representative	Ryutaro Kotaki, President and CEO
Capital	4 Billion JPY
Business Description	Sales and maintenance of mechatronic products such as electronic printers and hand labelers, as well as supply products
URL	https://www.sato.co.jp/

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.