mitsuiwa corporation was focusing on strengthening its marketing efforts with the goal of realizing Account-Based Marketing (*1), which allows for the strategic acquisition of new customers in addition to strengthening relationships with existing ones. However, the company was struggling to establish a method for strategically prioritizing and approaching untapped companies. To address this, mitsuiwa corporation began building a new marketing foundation by implementing uSonar, a customer data integration solution equipped with corporate master data for 12.5 million locations nationwide, and uMeishi, a business card management application that serves as an optional feature of uSonar.

*uMeishi was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Benefits of Implementation

1. Realized strategic targeting by integrating existing customer data with corporate master data covering 12.5 million locations nationwide.
2. Since it is provided via the cloud, there is no need for in-house system development, allowing for immediate data utilization.
3. With uMeishi, business cards can be instantly digitized by simply taking a photo with a smartphone and consolidated into a unified master database.
4. Enabled strategic email distribution tailored to specific corporate attributes.

By centrally managing existing customer data held by each department and corporate master data including untapped companies on uSonar, a foundation for Account-Based Marketing can be established.

*1: What is Account-Based Marketing (ABM)?
A framework or methodology for strategically approaching target companies (accounts) after they have been defined.

Company Overview of mitsuiwa corporation

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.