In addition to strengthening relationships with existing customers, mitsuiwa was focusing on enhancing its marketing efforts with the goal of realizing Account-Based Marketing (*1), which allows for the strategic development of new customers. However, the company was struggling to establish a method for strategically prioritizing and approaching untapped companies. Therefore, mitsuiwa began initiatives to build a new marketing foundation by implementing the customer data integration solution "uSonar," which contains master data for 12.5 million corporate locations nationwide, and the business card management app "uMeishi," an optional feature of "uSonar."

＊The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

Benefits of Implementation

1. Achieve strategic targeting by integrating existing customer data with a corporate master database of 12.5 million locations nationwide.
2. As a cloud-based solution, it eliminates the need for in-house system development, allowing for immediate data utilization.
3. With uMeishi, business cards can be digitized instantly by simply taking a photo with a smartphone and consolidated into a unified master database.
4. Gain insights into corporate attributes to enable strategic email marketing tailored to each segment.

By centrally managing existing customer data held by various departments alongside a corporate master database that includes untapped companies on uSonar, you can build a foundation for Account-Based Marketing.

*1: What is Account-Based Marketing (ABM)?
A framework or methodology for strategically approaching target companies (accounts) after they have been defined.

Company Overview of mitsuiwa corporation

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.