Power Interactive Corp. utilizes the marketing automation tool Marketo, provided by Marketo Japan K.K., to implement strategies tailored to prospective customers. However, the company faced challenges in segmenting data due to numerous inconsistencies in customer data formatting, which made data cleansing time-consuming and resulted in missing corporate attributes. Consequently, it became difficult to effectively leverage the scoring functionality of the already implemented Marketo platform.

To address this, uSonar provided a data integration service that normalizes inconsistencies in customer data and appends corporate attributes, enabling more effective use of the marketing automation tool.

Overview of Data Integration Service

This service utilizes LBC, a corporate master database containing 12.5 million records, to normalize inconsistencies in customer data and append corporate attributes such as industry and annual revenue. In this project, uSonar received customer data held by Power Interactive Corp. and matched it against LBC to build a customer data integration foundation that enables Account-Based Marketing (ABM).

*1: What is Account-Based Marketing (ABM)?
This refers to a framework or methodology for strategically approaching target companies (accounts) after they have been defined.

Overview of Power Interactive Corp.

Established in February 1997, Power Interactive Corp. is a specialized digital marketing consulting firm. Leveraging marketing data analysis expertise cultivated at management consulting firms, the company provides total support from lead acquisition to nurturing while maintaining a PDCA cycle, with strengths in data analysis capabilities such as access analysis and customer databases. Additionally, the company regularly hosts seminars for web managers and executives to support the strengthening of corporate digital marketing capabilities.

Company Name	Power Interactive Corp.
Location	5F MID Midosuji Kawaramachi Building, 4-3-7 Kawaramachi, Chuo-ku, Osaka
Representative	Michitomo Okamoto, President and Representative Director
Established	February 1997
Capital	15 Million JPY
Business Description	Web Consulting Business
URL	https://www.powerweb.co.jp/

* Power Interactive Corp. is a service partner of Marketo Japan K.K.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.