Power Interactive utilizes "Marketo," a marketing automation tool from Marketo Inc., to execute strategies tailored to prospective customers. However, the company faced challenges due to inconsistencies in customer data formatting, which made data cleansing time-consuming and resulted in missing corporate attributes, thereby hindering effective segmentation. This also made it difficult to leverage the scoring functions of their existing Marketo platform.

To address this, uSonar provided a data integration service that normalizes customer data formatting and appends corporate attributes, enabling more effective use of their marketing automation tool.

Overview of the Data Integration Service

By leveraging "LBC," a corporate master database containing 12.5 million records, this service normalizes inconsistencies in customer data and appends corporate attributes such as industry and annual revenue. In this project, uSonar processed the customer data held by Power Interactive and matched it against LBC to build a customer data integration foundation that enables Account-Based Marketing (ABM).

*1: What is Account-Based Marketing (ABM)?
A framework or methodology for strategically approaching target companies (accounts) after they have been clearly defined.

Overview of Power Interactive

Established in February 1997, Power Interactive is a specialized digital marketing consulting firm. Leveraging marketing data analysis expertise cultivated at management consulting firms, the company utilizes its strengths in data analysis—including "access analysis" and "customer databases"—to provide total support from lead acquisition to nurturing while managing the PDCA cycle. The company also regularly hosts seminars for web managers and executives to support the strengthening of corporate digital marketing capabilities.

Company Name	Power Interactive Corp.
Location	5F MID Midosuji Kawaramachi Bldg., 4-3-7 Kawaramachi, Chuo-ku, Osaka
Representative	Mitsutomo Okamoto, President
Established	February 1997
Capital	15 Million JPY
Business Description	Web Consulting Business
URL	https://www.powerweb.co.jp/

*Power Interactive is a service partner of Marketo Inc.

*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.