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Realizing Account-Based Marketing (ABM)

Power Interactive Corp. implements a data integration service that realizes Account-Based Marketing (ABM) by leveraging uSonar's corporate master data.

Power Interactive Corp.

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi), a company supporting data-driven marketing, is pleased to announce that it has provided a data integration service to Power Interactive Corp. (Headquarters: Osaka-shi, Osaka; President: Mitsutomo Okamoto; hereinafter referred to as Power Interactive), a web consulting firm. This service enables Power Interactive to realize Account-Based Marketing (ABM) (*1) by appending corporate attributes to their existing customer data.

Background of Implementation

Power Interactive Corp. utilizes Marketo, a marketing automation tool from Marketo Japan K.K., to implement strategies tailored to prospective customers. However, the company faced challenges due to inconsistent formatting in customer data, which made data deduplication time-consuming and resulted in missing corporate attributes, thereby hindering effective segmentation. Consequently, this made it difficult to leverage the scoring features of their existing Marketo implementation.

To address this, uSonar provided a data integration service that normalizes inconsistencies in customer data and appends corporate attributes, enabling more effective use of the marketing automation tool.

Overview of Data Integration Service

By utilizing LBC, a corporate master database covering 12.5 million locations, this service normalizes inconsistencies in customer data and appends corporate attributes such as industry and annual revenue. In this project, uSonar received customer data held by Power Interactive Corp. and matched it against LBC to build a customer data integration foundation that enables Account-Based Marketing (ABM).

※1: What is Account-Based Marketing (ABM)?
This refers to a framework or methodology for strategically approaching defined target companies (accounts).

Overview of Power Interactive Corp.

Established in February 1997, Power Interactive Corp. is a specialized digital marketing consulting firm. Leveraging marketing data analysis expertise cultivated at management consulting firms, the company excels in data analysis, including web analytics and customer databases. They provide comprehensive support from lead acquisition to nurturing while managing the PDCA cycle. Additionally, they regularly host seminars for web managers and executives to support the strengthening of corporate digital marketing capabilities.

Company Name	Power Interactive Corp.
Location	5F MID Midosuji Kawaramachi Building, 4-3-7 Kawaramachi, Chuo-ku, Osaka
Representative	Michitomo Okamoto, Representative Director
Established	February 1997
Capital	15 Million JPY
Business Description	Web Consulting Business
URL	https://www.powerweb.co.jp/

※Power Interactive Corp. is a service partner of Marketo Japan K.K.

※Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Published: November 17, 2016

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Power Interactive Corp. implements a data integration service that realizes Account-Based Marketing (ABM) by leveraging uSonar's corporate master data.

Background of Implementation

Overview of Data Integration Service

Overview of Power Interactive Corp.

Consult with uSonar

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Power Interactive Corp. implements a data integration service that realizes Account-Based Marketing (ABM) by leveraging uSonar's corporate master data.

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Consult with uSonar

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