SoftBank Payment Service Corp. | Case Study

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Centralizing Customer Information by Corporate Entity

SoftBank Payment Service Implements
Customer Data Integration Solution "uSonar", Which Integrates with Salesforce Sales Cloud

SoftBank Payment Service Corp.

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi), which supports data-driven marketing, is pleased to announce that it has provided its customer data integration solution, uSonar, to SoftBank Payment Service Corp. (Headquarters: Minato-ku, Tokyo; President & CEO: Yasuyuki Imai; hereinafter "SoftBank Payment Service"). This solution integrates with "Sales Cloud" provided by Salesforce.com Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Chairman & CEO: Shinichi Koide; hereinafter "Salesforce.com").

Background of Implementation

SoftBank Payment Service implemented Salesforce's "Sales Cloud" to improve sales efficiency. However, they faced challenges in data integration because customer information registered in "Sales Cloud" originated from various channels, including business cards, web inquiries, and sales management systems.

To address this, uSonar implemented the customer data integration solution "uSonar" at SoftBank Payment Service with the goal of centralizing customer information registered in "Sales Cloud" by corporate entity.

Benefits of Integration

1. Reduce operational burden by automatically integrating various channel data at the corporate level within Sales Cloud.
2. Improve sales efficiency and prevent internal sales conflicts by leveraging integrated corporate data.
3. Visualize trends among existing contacts and identify untapped companies by appending corporate attributes.
4. Achieve instant data digitization for business cards by utilizing the optional business card management application.
5. Enable immediate outreach to target companies by integrating the Live Access API into Sales Cloud, allowing for real-time identification of companies visiting your website.

These integration benefits have enabled the sales team at SoftBank Payment Service to accurately grasp the status of their sales activities, establishing an environment that strengthens both the quantity and quality of their sales operations.

Overview of SoftBank Payment Service

Company Name	SoftBank Payment Service Corp.
Address	Shiodome Sumitomo Bldg. 25F, 1-9-2 Higashi-Shimbashi, Minato-ku, Tokyo 105-8025
Representative	President & CEO Yasuyuki Imai
Establishment	October 1, 2004
Capital	3.45 Billion JPY
Business Description	Payment Services, Collection Agency Services, Corporate Accounting Outsourcing, and Information/System Provision Services
URL	https://www.sbpayment.co.jp/

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.

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SoftBank Payment Service Implements
Customer Data Integration Solution "uSonar", Which Integrates with Salesforce Sales Cloud

Background of Implementation

Benefits of Integration

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Consult with uSonar

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SoftBank Payment Service Implements Customer Data Integration Solution "uSonar", Which Integrates with Salesforce Sales Cloud

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Benefits of Integration

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Consult with uSonar

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Chugin Financial Group, Inc. Adopts uSonar to Achieve Advanced Data Utilization
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Seino Transportation Implements uSonar to Drive Sales Transformation
— Improving Sales Targeting Challenges and Demonstrating the Success of Corporate Data Utilization —

JAL Digital Implements uSonar to Realize Revenue-Generating Sales Strategies
— Accelerating Corporate Sales DX Through the Use of the LBC Corporate Database —

Konica Minolta Japan Implements PLANSonar and GuideSonar to Strengthen Marketing Strategies
— Covering Everything from Branch Offices to SMEs, Including Intent Data Utilization —

Chugin Financial Group, Inc. Implements uSonar to Advance Data Utilization
— Leveraging mSonar and PLANSonar to Realize One-to-One Marketing —

Seino Transportation Implements uSonar to Drive Sales Transformation
— Improving Sales Targeting Challenges and Demonstrating the Success of Corporate Data Utilization —

JAL Digital Implements uSonar to Realize Revenue-Generating Sales Strategies
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