SB Payment Service Corp. | Case Study

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Centralizing Customer Information by Corporate Entity

SoftBank Payment Service Implements
uSonar, a Customer Data Integration Solution That Integrates with Salesforce Sales Cloud

SoftBank Payment Service Corp.

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi), which supports data-driven marketing, is pleased to announce that it has provided uSonar, a customer data integration solution that integrates with Sales Cloud provided by Salesforce.com Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Chairman and CEO: Shinichi Koide), to SoftBank Payment Service Corp. (Headquarters: Minato-ku, Tokyo; President and CEO: Yasuyuki Imai; hereinafter referred to as SoftBank Payment Service).

Background of Implementation

SoftBank Payment Service implemented Salesforce's "Sales Cloud" to improve sales efficiency. However, because customer information registered in "Sales Cloud" originated from various channels—such as business cards, web inquiries, and sales management systems—the company faced challenges regarding data integration.

To address this, uSonar implemented the customer data integration solution "uSonar" at SoftBank Payment Service with the goal of centralizing customer information registered in "Sales Cloud" at the corporate level.

Benefits of Integration

1. Reduced operational burden by enabling automatic integration of data from various channels at the corporate level within "Sales Cloud".
2. Improved sales efficiency by leveraging integrated corporate data to prevent internal sales conflicts.
3. Visualized trends among existing contacts and identified untapped companies by appending corporate attributes.
4. Achieved instant data conversion for business cards by utilizing the optional business card management application.
5. Enabled immediate outreach to target companies by integrating the Live Access API into "Sales Cloud," allowing for real-time identification of companies visiting the website.

Through these integration benefits, sales representatives at SoftBank Payment Service are now able to accurately grasp the status of their sales activities, establishing an environment that realizes both quantitative and qualitative enhancements in sales performance.

Overview of SoftBank Payment Service

Company Name	SoftBank Payment Service Corp.
Location	Shiodome Sumitomo Building 25F, 1-9-2 Higashi-Shimbashi, Minato-ku, Tokyo 105-8025, Japan
Representative	President and CEO Yasuyuki Imai
Established	October 1, 2004
Capital	3.45 Billion JPY
Business Description	Payment Services, Collection Agency Services, Corporate Accounting Outsourcing, and Information and System Provision Services
URL	https://www.sbpayment.co.jp/

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.

Article Publication Date: October 18, 2016

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SoftBank Payment Service Implements
uSonar, a Customer Data Integration Solution That Integrates with Salesforce Sales Cloud

Background of Implementation

Benefits of Integration

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Consult with uSonar

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