SB Payment Service implemented Salesforce's "Sales Cloud" to improve sales efficiency. However, the company faced challenges in data integration because customer information registered in "Sales Cloud" originated from various channels, including business cards, web inquiries, and sales management systems.

To address this, uSonar implemented the customer data integration solution "uSonar" at SB Payment Service with the goal of centralizing customer information registered in "Sales Cloud" by corporate entity.

Benefits of Integration

① Reduced operational burden by automatically integrating various channel data by corporate entity within "Sales Cloud."
② Improved sales efficiency by preventing internal sales conflicts through the use of integrated corporate data.
③ Visualized trends among existing clients and identified prospective companies by appending corporate attributes.
④ Realized instant data conversion for business cards by utilizing the optional business card management application.
⑤ Enabled immediate approaches to target companies by integrating the Live Access API into "Sales Cloud," allowing for real-time identification of companies visiting the website.

With these integration benefits, sales representatives at SoftBank Payment Service are now able to accurately grasp the status of their sales activities, creating an environment that enables the quantitative and qualitative enhancement of sales operations.

Overview of SoftBank Payment Service

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