In 2013, the Enterprise Solutions Division of OKWAVE implemented Microsoft Dynamics CRM Online with the goal of strengthening its SFA. To maximize the utility of Dynamics CRM Online and visualize both prospective and existing customers, it was necessary to centrally manage data that was previously dispersed across various departments, including sales, marketing, and information systems. To achieve this "centralization of customer information" and strengthen CRM within its enterprise solutions business, OKWAVE implemented uSonar, a customer data integration tool from uSonar Co., Ltd., to integrate and refine its customer data.

Benefits of Integrating Customer Data Integration Tool "uSonar" with Dynamics CRM Online

1. Links data within Dynamics CRM Online to corporate master data, enabling automatic data deduplication. This prevents data fragmentation and provides an accurate overview of sales activities.
2. Captured business card information is instantly digitized and automatically registered in Dynamics CRM Online using a scanner or the optional business card management app "uMeishi."
3. Automatically appends corporate attributes (such as company size and industry) to business card data, enabling targeted sales strategies based on these attributes.
4. Corporate master data is updated automatically, ensuring that data within Dynamics CRM Online remains current.

*The uMeishi service was discontinued in August 2025. The currently available business card management app is mSonar, which features significantly enhanced functionality.

Results of Implementation

By implementing the customer data integration tool "uSonar," OKWAVE successfully deduplicated data that had been dispersed across departments and appended corporate attributes (such as company size and industry), enabling efficient sales activities focused on high-priority customers. Furthermore, by utilizing these corporate attributes to approach existing customers, the company succeeded in increasing the number of new site orders from existing clients by 25% compared to the period before the implementation of uSonar.

Company Overview: OKWAVE, Inc.

OKWAVE, Inc.
　Address: 5F Unosawa Tokyu Building, 1-19-15 Ebisu, Shibuya-ku, Tokyo
　Representative: Ken-ichi Kanemoto, President and CEO
　Established: July 1999
　Capital: 979 million JPY (as of June 30, 2015)
　Business Description: Operation of "OKWAVE," one of Japan's first and largest Q&A sites, and provision of related corporate services
　http://www.okwave.co.jp