Saison Information Systems Co., Ltd. implemented Oracle Marketing Automation (Oracle Eloqua) to strengthen lead acquisition for its HULFT (file transfer tool) business.
Business card data, web inquiry data, and order data were previously managed across various departments and tools in disparate formats. To integrate this data, the company also implemented uSonar, the customer data integration tool from uSonar Co., Ltd., to incorporate new Corporate Data and achieve comprehensive data integration.
Integration of Customer Data Integration Tool uSonar and Oracle Marketing Automation (Oracle Eloqua)
The uSonar customer data integration tool provided to Saison Information Systems utilizes Appresso's DataSpider Servista (a data integration tool) as a hub to connect with Oracle Marketing Automation (Oracle Eloqua).
By collecting data previously managed by individual departments and tools through DataSpider Servista, and building an integrated database within uSonar that automatically standardizes corporate name variations and appends corporate attributes, the company has established a system to strengthen lead acquisition using Oracle Marketing Automation (Oracle Eloqua) with more accurate data. Furthermore, by leveraging uSonar's ability to automatically clean variations in information entered into inquiry forms, the company has reduced manual input requirements and established a mechanism that prevents the acceptance of incomplete data.
The benefits of integrating the uSonar customer data integration tool with Oracle Marketing Automation (Oracle Eloqua) are as follows:
1. The operational burden of data maintenance, such as Data Cleansing, has been reduced to zero, ensuring data is always maintained in its latest state.
2. High-precision lead scoring is achieved by appending rich corporate attributes to existing data.
3. Input burden on inquiry forms is reduced, promoting higher information registration rates.
4. The integrated database allows for accurate tracking of ROI for various marketing initiatives.
uSonar will continue to support our customers in building foundations for data integration and data utilization by enabling seamless connectivity with a wide range of tools.
About Oracle Marketing Automation (Oracle Eloqua)
This is a B2B cloud service that automates the nurturing flow from lead acquisition by the marketing department to deal conversion. It uses a 16-quadrant table to score targets based on two axes: Profile and Behavioral History. This allows users to grasp the intent behind actions and analyze knowledge levels and stages in the purchasing process.
* For details, please refer to the website: https://www.oracle.com/jp/marketingcloud/index.html
※ Trademark Information
* HULFT and other HULFT-related products are registered trademarks of Saison Information Systems Co., Ltd.
* Oracle and Java are registered trademarks of Oracle Corporation and/or its affiliates in the United States and other countries.
* Company names and product names mentioned herein may be trademarks or registered trademarks of their respective companies. This document is provided for informational purposes only and cannot be incorporated into any contract.
Overview of Saison Information Systems Co., Ltd.
Saison Information Systems Co., Ltd.
Address: 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-6021
Representative: Kazuhiro Uchida, President and Representative Director
Established: September 1, 1970
Capital: 1,367,687,500 JPY
Business Description: Card System Business, Retail and IT Solutions Business, HULFT Business
http://home.saison.co.jp/
Overview of HULFT
Since its launch in 1993, HULFT has been a file transfer middleware used by 181,000 units across 8,400 companies in 42 countries worldwide, regardless of industry or sector. It continues to implement essential functions for file transfer in business systems while expanding its supported platforms. In addition to data collection and distribution functions and management capabilities, it provides necessary peripheral features for file transfer, including security and integration functions before and after file transfers. (*As of the end of March 2016)
http://www.hulft.com/software/hulft8/
Overview of DataSpider Servista
DataSpider Servista is a data integration software developed by Appresso Co., Ltd. It provides a GUI development environment that does not require advanced programming knowledge, allowing users to quickly and easily connect systems without needing to be aware of differences in connection methods or data formats.
http://www.hulft.com/software/dataspider/
