Saison Information Systems implemented Oracle's marketing automation product, "Oracle Marketing Automation (Oracle Eloqua)," with the goal of strengthening lead generation for its HULFT (file transfer tool) business.
Data in various formats, such as business card data, web inquiry data, and order data, were managed separately by different departments and tools. To add new Corporate Data to these sources and achieve comprehensive data integration, the company also implemented uSonar's customer data integration tool, "uSonar."

Integration of the Customer Data Integration Tool "uSonar" and "Oracle Marketing Automation (Oracle Eloqua)"

The uSonar customer data integration tool provided to Saison Information Systems utilizes Appresso's DataSpider Servista (a data integration tool) as a hub to connect with Oracle Marketing Automation (Oracle Eloqua).
By collecting data previously managed separately by department and tool through DataSpider Servista, and building an integrated database within uSonar that automatically normalizes corporate name variations and appends corporate attributes, we have realized a system that strengthens lead acquisition using Oracle Marketing Automation (Oracle Eloqua) with more accurate data. Furthermore, by utilizing uSonar's functionality to automatically clean variations in information entered into inquiry forms, we have achieved a reduction in manual input workload and established a mechanism that prevents the acceptance of incomplete data.

The benefits of integrating the uSonar customer data integration tool with Oracle Marketing Automation (Oracle Eloqua) are as follows:
1. The operational burden of data maintenance, such as data cleansing, is reduced to zero, ensuring data is always maintained in its latest state.
2. High-precision lead scoring is achieved by appending rich corporate attributes to existing data.
3. Input workload for inquiry forms is reduced, promoting higher information registration rates.
4. The integrated database allows for accurate tracking of ROI for each marketing initiative.

uSonar will continue to support our customers in building foundations for data integration and data utilization by enabling connectivity with a wide variety of tools.

About Oracle Marketing Automation (Oracle Eloqua)

This is a B2B cloud service that automates the nurturing flow for leads acquired by the marketing department until they convert into business opportunities. Using the two axes of Profile and Behavioral History, targets are scored within a 16-quadrant table. This allows for the understanding of intent behind behaviors and the analysis of knowledge levels and stages in the purchasing process.
* For details, please refer to the website: https://www.oracle.com/jp/marketingcloud/index.html

※ Trademark Information
* HULFT and other HULFT-related products are registered trademarks of Saison Information Systems Co., Ltd.
* Oracle and Java are registered trademarks of Oracle Corporation and/or its affiliates in the United States and other countries.
* Company names and product names mentioned herein may be trademarks or registered trademarks of their respective companies. This document is for informational purposes only and cannot be incorporated into any contract.

Overview of Saison Information Systems Co., Ltd.

Saison Information Systems Co., Ltd.
Location: 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-6021
Representative: Kazuhiro Uchida, President and Representative Director
Established: September 1, 1970
Capital: 1,367,687,500 JPY
Business Description: Card System Business, Retail & IT Solutions Business, HULFT Business
http://home.saison.co.jp/

Since its launch in 1993, HULFT has continued to implement necessary functions for file transfers in business systems while expanding its supported platforms. It is a file transfer middleware used by 181,000 units across 8,400 companies in 42 countries worldwide, regardless of industry or sector (※ Refer to Trademark Information). In addition to collection/distribution functions and management functions, it provides necessary peripheral functions for file transfers, such as security and integration functions before and after file transfers. (※ As of the end of March 2016)
http://www.hulft.com/software/hulft8/

DataSpider Servista is data integration software from Appresso Co., Ltd. It provides a GUI development environment that does not require advanced programming knowledge, allowing systems to be connected quickly and easily without needing to be aware of differences in system connection methods or formats.
http://www.hulft.com/software/dataspider/