Mitsubishi Fuso Truck and Bus Corporation operates approximately 200 sales offices nationwide with about 1,300 sales representatives. The methods for activity management used by sales staff varied by office and individual. To address this, the company implemented Cybozu's kintone with the goal of standardizing activity management across the country through systemization. To further leverage kintone, the company implemented uSonar, a customer data integration tool, to facilitate the integration and utilization of data within kintone.

Benefits of Integrating Customer Data Integration Tool "uSonar" with kintone

① Data within kintone can be automatically deduplicated, enabling an accurate grasp of sales activity status.
② Data registration into kintone is achieved through simple operations by utilizing corporate master data.
③ Since the corporate master data is updated automatically, the data within kintone is also maintained in its latest state.
④ Business card registration is instantly digitized by utilizing the optional "uMeishi" application.
⑤ Corporate attributes (such as company size and industry) are automatically appended to business card data and registered into kintone.

These features allow sales representatives to focus on sales activities such as business negotiations, and by accurately grasping the status of sales activities, the company can achieve quantitative and qualitative enhancement of its sales operations. Furthermore, moving forward, the company plans to utilize the accumulated business card information to conduct lead nurturing via email, increasing non-face-to-face customer touchpoints and further improving sales efficiency.

* The uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Company Overview: Mitsubishi Fuso Truck and Bus Corporation

Mitsubishi Fuso Truck and Bus Corporation
　Address: 1-1-2 Kashimada, Saiwai-ku, Kawasaki-shi, Kanagawa 212-0058, Japan
　Representative: Marc Llistosella, President and CEO
　Established: January 6, 2003
　Capital: 35 billion JPY
　Business Description: Development, design, manufacturing, sales, import/export, and other trading of trucks, buses, and industrial engines