Mitsubishi Fuso Truck and Bus Corporation operates approximately 200 sales locations nationwide, supported by a sales force of about 1,300 employees. Previously, the company faced challenges with inconsistent activity management practices across different locations and individual staff members. To address this, the company implemented Cybozu's kintone to standardize activity management nationwide through systemization. To further leverage kintone, the company introduced uSonar, a customer data integration tool, to facilitate data consolidation and utilization within the platform.

Benefits of Integrating uSonar with kintone

1. Data within kintone can be automatically deduplicated, enabling an accurate understanding of sales activity status.
2. Data entry into kintone is simplified by utilizing corporate master data.
3. Corporate master data is updated automatically, ensuring that data within kintone remains current.
4. Business card registration is instantly digitized by utilizing the optional uMeishi application.
5. Business card data is automatically enriched with corporate attributes (such as company size and industry) and registered in kintone.

These improvements allow sales representatives to focus on core sales activities, such as client meetings, while providing management with an accurate overview of sales performance, thereby strengthening both the quantity and quality of sales operations. Moving forward, the company plans to utilize the accumulated business card information to conduct lead nurturing via email, increasing non-face-to-face customer touchpoints and further enhancing sales efficiency.

* uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Company Overview: Mitsubishi Fuso Truck and Bus Corporation

Mitsubishi Fuso Truck and Bus Corporation
Location: 1-1-2 Kashimada, Saiwai-ku, Kawasaki-shi, Kanagawa 212-0058, Japan
Representative: Karl Deppen, President and CEO
Established: January 6, 2003
Capital: 35 billion JPY
Business Description: Development, design, manufacturing, sales, import/export of trucks, buses, industrial engines, and other related trading businesses