Mitsubishi Fuso Truck and Bus Corporation operates approximately 200 sales offices nationwide with about 1,300 sales representatives. The company faced a situation where activity management methods used by sales staff varied by office and individual. To address this, they implemented Cybozu's kintone with the goal of standardizing activity management across the country through systemization. To further leverage kintone, they subsequently implemented uSonar, a customer data integration tool from uSonar, to promote data integration and utilization within kintone.

Benefits of Integrating Customer Data Integration Tool "uSonar" with kintone

1. Data within kintone can be automatically deduplicated, enabling an accurate grasp of sales activity status.
2. Data registration into kintone is achieved through simple operations by utilizing corporate master data.
3. Since the corporate master data is updated automatically, data within kintone is also maintained in its latest state.
4. Business card registration is instantly digitized by utilizing the optional "uMeishi" application.
5. Corporate attributes (such as company size and industry) are automatically appended to business card data and registered into kintone.

These features create an environment where sales representatives can focus on sales activities such as business negotiations, and because the status of sales activities can be accurately grasped, it leads to the quantitative and qualitative enhancement of sales activities. Furthermore, moving forward, the company plans to utilize the accumulated business card information to conduct lead nurturing via email, which will increase non-face-to-face customer touchpoints and further improve sales efficiency.

*uMeishi service was discontinued in August 2025. The currently available business card management application is mSonar, which features significantly enhanced functionality.

Overview of Mitsubishi Fuso Truck and Bus Corporation

Mitsubishi Fuso Truck and Bus Corporation
　Address: 1-1-2 Kashimada, Saiwai-ku, Kawasaki-shi, Kanagawa 212-0058
　Representative: Marc Llistosella, President and CEO
　Established: January 6, 2003
　Capital: 35 billion JPY
　Business Description: Development, design, manufacturing, sales, import/export, and other trading of trucks, buses, and industrial engines