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Achieved Automatic Enrichment of Corporate Attributes Such as Industry and Revenue Scale
Fujitsu Marketing Limited
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi), a company supporting data-driven marketing, has implemented its Easy Registration API input support tool into the user registration form of the "ICT no Mikata" website operated by Fujitsu Marketing Limited (Minato-ku, Tokyo; President: Masami Fujita; hereinafter "Fujitsu Marketing"). By doing so, they have improved convenience for users of the registration form and enabled the automatic enrichment of corporate attributes, which strengthens the scoring capabilities of the marketing automation tool "Marketo."
Fujitsu Marketing's Website "ICT no Mikata"
http://www.fujitsu.com/jp/group/fjm/mikata/
* "ICT no Mikata" provides a wealth of useful information, including tips and case studies for solving business challenges faced by small and medium-sized enterprises.
Fujitsu Marketing faced challenges where inconsistencies in the data entered by user companies on the "ICT no Mikata" website made data cleansing time-consuming. This hindered rapid targeting and made it difficult to leverage the scoring functions of their existing marketing automation tool, "Marketo."
To address this, uSonar provided the "Easy Registration API," which cleanses data inconsistencies when user company information is stored and automatically enriches it with corporate attributes such as industry and revenue scale.
The Easy Registration API is an input support tool that allows customer information to be automatically reflected in various website input forms without the need for manual entry. By leveraging LBC, uSonar's corporate information database containing approximately 12.5 million locations, it enables accurate data registration and the automatic assignment of corporate attributes such as industry and annual revenue.
https://usonar.co.jp/kantan.html
1. Automatic entry by simply copying and pasting an email signature
2. Automatic acquisition of various corporate attributes (industry, sales, profit, number of employees, etc.)
3. Automatic acquisition of business location codes that can be used as keys for Data Cleansing and corporate information updates
uSonar will continue to expand its services by updating the various master data for the Easy Registration API input support tool and improving its data analysis technology.
Fujitsu Marketing Limited
Address: Shinagawa Intercity Tower C, 2-15-3 Konan, Minato-ku, Tokyo 108-6207
Representative: Masami Fujita, President and Representative Director
Established: April 23, 1947
Capital: 12.22 Billion JPY
Business Description: Consulting, equipment sales, software development, installation work, and maintenance
Planning, development, and sales partner support for products aimed at the private sector market
http://www.fujitsu.com/jp/group/fjm/
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