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Achieving Automatic Enrichment of Corporate Attributes Such as Industry and Revenue Scale

Fujitsu Marketing Implements the "Easy Registration API" Input Support Tool, Enabling Integration with Marketo's "Marketo" Platform

Fujitsu Marketing Limited

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi), a company supporting data-driven marketing, has enabled the automatic enrichment of corporate attributes for Fujitsu Marketing Limited (Minato-ku, Tokyo; President: Masami Fujita; hereinafter "Fujitsu Marketing"). By implementing the "Easy Registration API" input support tool into the user registration form of the "ICT no Mikata" website operated by Fujitsu Marketing, the company has improved user convenience for registration form visitors and strengthened the scoring capabilities of the marketing automation tool "Marketo."

Fujitsu Marketing's Website, ICT no Mikata
　 http://www.fujitsu.com/jp/group/fjm/mikata/
　* ICT no Mikata provides a wealth of useful information, including tips and case studies for solving business challenges faced by small and medium-sized enterprises.

Background of Implementation

Fujitsu Marketing faced challenges with its website, ICT no Mikata, where inconsistencies in user company data led to time-consuming Data Cleansing. This hindered rapid targeting and made it difficult to utilize the scoring functions of their existing marketing automation tool, Marketo. To address this, uSonar provided the "Easy Registration API," which cleanses data inconsistencies when storing user company information from ICT no Mikata and automatically appends corporate attributes such as industry and revenue scale.

About the Easy Registration API

The Easy Registration API is an input support tool that allows customer information to be automatically reflected in various fields on website forms without requiring manual entry for each item. By leveraging "LBC," a corporate information database containing approximately 12.5 million locations owned by uSonar, it enables accurate information registration and the automatic appending of corporate attributes such as industry and revenue scale.
https://usonar.co.jp/kantan.html

Features of the Easy Registration API

1. Automatic input by simply copying and pasting an email signature
　2. Automatic acquisition of various corporate attributes (industry, revenue, profit, number of employees, etc.)
　3. Automatic acquisition of business location codes that can be used as keys for Data Cleansing and corporate information updates

　uSonar will continue to expand its services by improving the update of various master data and data analysis technologies for the Easy Registration API input support tool.

Overview of Fujitsu Marketing

Fujitsu Marketing Limited
　Address: Shinagawa Intercity Tower C, 2-15-3 Konan, Minato-ku, Tokyo 108-6207
　Representative: Masami Fujita, President and Representative Director
　Established: April 23, 1947
　Capital: 12.22 Billion Yen
　Business Description: Consulting, equipment sales, software development, installation work, and maintenance
　Planning, development, and sales partner support for products targeting the private sector market
　http://www.fujitsu.com/jp/group/fjm/

Article Publication Date: April 13, 2016

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Fujitsu Marketing Implements the "Easy Registration API" Input Support Tool, Enabling Integration with Marketo's "Marketo" Platform

Background of Implementation

About the Easy Registration API

Features of the Easy Registration API

Overview of Fujitsu Marketing

Consult with uSonar

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Fujitsu Marketing Implements the "Easy Registration API" Input Support Tool, Enabling Integration with Marketo's "Marketo" Platform

Background of Implementation

About the Easy Registration API

Features of the Easy Registration API

Overview of Fujitsu Marketing

Consult with uSonar

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