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Automated Enrichment of Corporate Attributes Such as Industry and Revenue Scale

Fujitsu Marketing Implements the "Easy Registration API" Input Support Tool to Integrate with Marketo's "Marketo" Platform

Fujitsu Marketing Limited

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi), a company supporting data-driven marketing, has implemented its "Easy Registration API" input support tool into the user registration form of "ICT no Mikata," a website operated by Fujitsu Marketing Limited (Minato-ku, Tokyo; President: Masami Fujita; hereinafter "Fujitsu Marketing"). This implementation improves convenience for users of the registration form and enables the automatic enrichment of corporate attributes, thereby strengthening the scoring capabilities of the marketing automation tool "Marketo."

Fujitsu Marketing Website "ICT no Mikata"
http://www.fujitsu.com/jp/group/fjm/mikata/
* "ICT no Mikata" provides useful information, including tips and case studies for solving business challenges faced by small and medium-sized enterprises.

Background of Implementation

Fujitsu Marketing faced challenges where inconsistencies in the naming of user companies registered on the "ICT no Mikata" website led to time-consuming data cleansing and matching. This hindered rapid targeting and made it difficult to leverage the scoring functions of their existing marketing automation tool, "Marketo." To address this, uSonar provided the "Easy Registration API," which cleanses naming inconsistencies when storing user company information from "ICT no Mikata" and automatically enriches the data with corporate attributes such as industry and revenue scale.

About the Easy Registration API

The Easy Registration API is an input support tool that allows users to automatically populate various fields in website forms without manual entry. By leveraging LBC, the corporate information database containing approximately 12.5 million locations owned by uSonar, it enables accurate data registration and the automatic assignment of corporate attributes such as industry and annual revenue.
https://usonar.co.jp/kantan.html

Features of the Easy Registration API

1. Automatic entry by simply copying and pasting an email signature
2. Automatic acquisition of various corporate attributes (industry, sales, profit, number of employees, etc.)
3. Automatic acquisition of business location codes that can be used as keys for Data Cleansing and corporate information updates

uSonar will continue to expand its services by updating various master data and improving data analysis technologies for the Easy Registration API input support tool.

Overview of Fujitsu Marketing

Fujitsu Marketing Limited
Location: Shinagawa Intercity Tower C, 2-15-3 Konan, Minato-ku, Tokyo 108-6207
Representative: Masami Fujita, President and Representative Director
Established: April 23, 1947
Capital: 12.22 billion JPY
Business Description: Consulting, equipment sales, software development, installation work, and maintenance
Planning, development, and sales partner support for products aimed at the private sector market
http://www.fujitsu.com/jp/group/fjm/

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Fujitsu Marketing Implements the "Easy Registration API" Input Support Tool to Integrate with Marketo's "Marketo" Platform

Background of Implementation

About the Easy Registration API

Features of the Easy Registration API

Overview of Fujitsu Marketing

Consult with uSonar

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About the Easy Registration API

Features of the Easy Registration API

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Consult with uSonar

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