Fujitsu Marketing's Website "ICT no Mikata"
　 http://www.fujitsu.com/jp/group/fjm/mikata/
　* "ICT no Mikata" provides a wealth of useful information, including tips and case studies for solving business challenges faced by small and medium-sized enterprises.

Background of Implementation

Fujitsu Marketing faced challenges with its website, "ICT no Mikata," where inconsistent company name formatting led to time-consuming data cleansing. This made rapid targeting difficult and hindered the effective use of the scoring function in their existing marketing automation tool, Marketo.
　To address this, uSonar provided the "Kantan Registration API," which cleanses inconsistent company name formatting and appends corporate attributes such as industry and revenue scale when storing user company information from "ICT no Mikata" into their database.

About the "Kantan Registration API"

The "Kantan Registration API" is an input support tool that allows customer information to be automatically populated into various fields on website forms without requiring manual entry. By leveraging "LBC," uSonar's corporate information database containing approximately 12.5 million locations, it enables accurate data registration and the automatic appending of corporate attributes such as industry and revenue scale.
https://usonar.co.jp/kantan.html

Features of the "Kantan Registration API"

1. Automatic input by simply copying and pasting an email signature.
　2. Automatic acquisition of various corporate attributes (industry, revenue, profit, number of employees, etc.).
　3. Automatic acquisition of business location codes that can be used as keys for data cleansing and updating corporate information.

　uSonar will continue to expand its services by updating the various master data for the "Kantan Registration API" input support tool and enhancing its data analysis technology.

Overview of Fujitsu Marketing

Fujitsu Marketing Limited
　Address: Shinagawa Intercity Tower C, 2-15-3 Konan, Minato-ku, Tokyo 108-6207
　Representative: Masami Fujita, President and Representative Director
　Established: April 23, 1947
　Capital: 12.22 Billion Yen
　Business Description: Consulting, equipment sales, software development, installation, and maintenance; planning, development, and sales partner support for products targeting the private sector market.
　http://www.fujitsu.com/jp/group/fjm/