Background and Challenges

As TKP Corporation increased the number and variety of its facilities, it implemented a Sales Force Automation (SFA) tool to strengthen sales activities in the areas surrounding its facilities. The company sought to further strengthen its foundation for customer data management and enhance its sales and marketing activities.

Solution

By implementing the customer data integration solution "uSonar," the company built a foundation that allows for the maintenance of customer data within the SFA and the appending of corporate attributes such as industry and annual revenue. Furthermore, by leveraging this foundation, the company realized efficient digital marketing, enabling the extraction of untapped target companies from "uSonar" to execute targeted advertising campaigns.

Benefits of Implementation

1. Data Cleansing and Attribute Enrichment
2. Streamlining Sales Activities
3. Optimizing Digital Marketing

Data Utilization Infrastructure Diagram

* TKP Corporation Service Sites
: Rental Meeting Room Net https://www.kashikaigishitsu.net/
: Training Net http://www.tkpkenshu.net/

Company Overview: TKP Corporation

TKP Corporation
Address: TKP Ichigaya Building 2F, 8 Ichigaya-Hachiman-cho, Shinjuku-ku, Tokyo
Representative: Takateru Kawano, President and CEO
Established: August 15, 2005
Capital: 12 Billion JPY (As of November 2019)
Business Description: Hotel Banquet and Rental Meeting Room Operations, Hotel & Resort Business, etc.
https://www.tkp.jp/