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Strengthening Sales and Marketing Activities

TKP Corporation, implements uSonar to enhance customer data management and strengthen sales and marketing activities

TKP Corporation

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), a company supporting data-driven marketing, announces that it has provided the customer data integration tool "uSonar" to TKP Corporation (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Takateru Kawano; hereinafter "TKP").

Background and Challenges

As TKP Corporation expanded the number and variety of its facilities, it implemented a Sales Force Automation (SFA) tool to strengthen sales activities in the areas surrounding its facilities. The company sought to further strengthen its customer data management infrastructure and enhance its sales and marketing activities.

Solutions

By implementing the customer data integration solution uSonar, the company built a foundation for maintaining customer data within its SFA and appending corporate attributes such as industry and annual revenue. Furthermore, by leveraging this foundation, the company realized efficient digital marketing by extracting only untapped target companies from uSonar to execute targeted advertising campaigns.

Benefits of Implementation

Data Cleansing and Attribute Appending
Streamlining Sales Activities
Improving Digital Marketing Efficiency

Data Utilization Infrastructure Diagram

* TKP Corporation Service Sites
: Rental Meeting Room Net https://www.kashikaigishitsu.net/
: Training Net http://www.tkpkenshu.net/

TKP Corporation
Address: TKP Ichigaya Building 2F, 8 Ichigaya-Hachiman-cho, Shinjuku-ku, Tokyo
Representative: Takateru Kawano, Representative Director and President
Established: August 15, 2005
Capital: 12 Billion JPY (as of November 2019)
Business Description: Hotel Banquet and Rental Meeting Room Operations, Hotel & Resort Business, etc.
https://www.tkp.jp/

Article Publication Date: March 31, 2016

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TKP Corporation, implements uSonar to enhance customer data management and strengthen sales and marketing activities

Background and Challenges

Solutions

Benefits of Implementation

Data Utilization Infrastructure Diagram

Consult with uSonar

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TKP Corporation, implements uSonar to enhance customer data management and strengthen sales and marketing activities

Background and Challenges

Solutions

Benefits of Implementation

Data Utilization Infrastructure Diagram

Consult with uSonar

Other Case Studies

Panasonic Electric Works Implements uSonar for "Master of Masters" Customer Data Management ~High-Quality Customer Data Foundation Supporting Group-wide SFA Integration~

Sugino Machine Breaks Down Siloed Sales with kintone x uSonar! Building Site-Specific Customer Masters to Drive Cross-Selling into New Markets

Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems ~Leveraging LBC for Machine Learning Data Analysis to Enhance Customer Proposals~

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third AttemptInitiating Business Model Transformation Through Integration of kintone and uSonar

freee Adopts PLANSonar to Improve Accuracy of Salesforce Data Infrastructure: Achieving High-Precision Enrichment of SME Corporate Information and Evolving Data-Driven Marketing Strategies

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing StrategyCovering Everything from Business Sites to SMEs, Including Intent Data Utilization

Leverages Adopts uSonar for Sales DX in IT and Medical Healthcare Sectors: Reducing Data Maintenance Man-Hours by 95% and Building a Rapid Support System for Field Teams

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer DataRecognized for Providing a High-Quality Customer Data Infrastructure Supporting Group-Wide SFA Integration

Sugino Machine Eliminates Siloed Sales with kintone × uSonarBuilding Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Fields

Mitsui Sumitomo Insurance Adopts uSonar for Insurance Agency Sales Support SystemLeveraging LBC for Machine Learning Data Analysis to Enhance Proposal Quality for Customers

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third AttemptInitiating Business Model Transformation Through Integration of kintone and uSonar

freee Adopts PLANSonar to Improve Accuracy of Salesforce Data Infrastructure: Achieving High-Precision Enrichment of SME Corporate Information and Evolving Data-Driven Marketing Strategies

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing StrategyCovering Everything from Business Sites to SMEs, Including Intent Data Utilization

Leverages Implements uSonar for Sales DX in IT and Healthcare Sectors: Reducing Data Maintenance Man-Hours by 95% and Building a Rapid Field Support System

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer Data— Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration —

Sugino Machine, a Glocal Niche Leader, Eliminates Siloed Sales with kintone and uSonar— Building Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Markets —

Tokio Marine & Nichido Fire Insurance Adopts uSonar for Insurance Agency Sales Support Systems— Leveraging LBC for Machine Learning Data Analysis to Enhance Customer Proposal Quality —

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt— Initiating Business Model Transformation Through kintone and uSonar Integration —

freee Adopts PLANSonar to Improve Salesforce Data Foundation Accuracy — Achieving High-Precision Enrichment of SME Information and Advancing Data-Driven Marketing Strategies —

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategies— Covering Everything from Business Sites to SMEs, Including Intent Data Utilization —

Leverages Implements uSonar for Sales DX in IT and Healthcare Sectors: Reducing Data Maintenance Man-Hours by 95% and Building a Rapid Field Support System

Panasonic Electric Works Implements uSonar for "Master of Masters" Customer Data Management
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Sugino Machine Breaks Down Siloed Sales with kintone x uSonar!
Building Site-Specific Customer Masters to Drive Cross-Selling into New Markets

Mitsui Sumitomo Insurance Implements uSonar for Insurance Agency Sales Support Systems
~Leveraging LBC for Machine Learning Data Analysis to Enhance Customer Proposals~

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt
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Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy
Covering Everything from Business Sites to SMEs, Including Intent Data Utilization

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer Data
Recognized for Providing a High-Quality Customer Data Infrastructure Supporting Group-Wide SFA Integration

Sugino Machine Eliminates Siloed Sales with kintone × uSonar
Building Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Fields

Mitsui Sumitomo Insurance Adopts uSonar for Insurance Agency Sales Support System
Leveraging LBC for Machine Learning Data Analysis to Enhance Proposal Quality for Customers

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt
Initiating Business Model Transformation Through Integration of kintone and uSonar

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategy
Covering Everything from Business Sites to SMEs, Including Intent Data Utilization

Panasonic Electric Works Adopts uSonar as the Master of Masters for Customer Data
— Valued for Providing a High-Quality Customer Data Foundation Supporting Group-Wide SFA Integration —

Sugino Machine, a Glocal Niche Leader, Eliminates Siloed Sales with kintone and uSonar
— Building Site-Specific Customer Masters and Promoting Cross-Selling to Capture New Markets —

Tokio Marine & Nichido Fire Insurance Adopts uSonar for Insurance Agency Sales Support Systems
— Leveraging LBC for Machine Learning Data Analysis to Enhance Customer Proposal Quality —

Food Wholesaler Kuze Achieves Sales DX and Customer Data Strategy Success on the Third Attempt
— Initiating Business Model Transformation Through kintone and uSonar Integration —

Konica Minolta Japan Adopts PLANSonar and GuideSonar to Strengthen Marketing Strategies
— Covering Everything from Business Sites to SMEs, Including Intent Data Utilization —