Background and Challenges

As TKP Corporation expanded the number and variety of its facilities, the company implemented a Sales Force Automation (SFA) tool to strengthen sales activities in the areas surrounding its facilities. They sought to further strengthen their customer data management infrastructure and enhance their sales and marketing activities.

Solutions

By implementing the customer data integration solution uSonar, the company built a foundation for maintaining customer data within their SFA and appending corporate attributes such as industry and revenue scale. Furthermore, by leveraging this foundation, they were able to extract only untapped target companies from uSonar and realize efficient digital marketing through targeted advertising.

Benefits of Implementation

1. Data Cleansing and Attribute Appending
2. Streamlining Sales Activities
3. Improving Digital Marketing Efficiency

Data Utilization Infrastructure Diagram

* TKP Corporation Service Sites
: Rental Meeting Room Net https://www.kashikaigishitsu.net/
: Training Net http://www.tkpkenshu.net/

Company Overview of TKP Corporation

TKP Corporation
Address: 2F TKP Ichigaya Building, 8 Ichigaya-Hachiman-cho, Shinjuku-ku, Tokyo
Representative: Takateru Kono, Representative Director and President
Established: August 15, 2005
Capital: 12.0 Billion JPY (As of November 2019)
Business Description: Hotel Banquet and Rental Meeting Room Operations, Hotel & Resort Business, etc.
https://www.tkp.jp/