Background and Challenges

With the increase in the number and variety of facilities it operates, TKP Corporation implemented a Sales Force Automation (SFA) tool to strengthen sales activities in the areas surrounding its facilities. The company sought to further solidify its foundation for customer data management and enhance its overall sales and marketing activities.

Solution

By implementing the customer data integration solution uSonar, we established a foundation for maintaining customer data within the SFA and appending corporate attributes such as industry and revenue scale. Furthermore, by leveraging this foundation, we successfully extracted only untapped target companies from uSonar, enabling efficient digital marketing through targeted advertising.

Benefits of Implementation

1. Data Cleansing and Attribute Appending
2. Streamlining Sales Activities
3. Streamlining Digital Marketing

Data Utilization Infrastructure Diagram

* TKP Corporation Service Sites
: Rental Meeting Room Net https://www.kashikaigishitsu.net/
: Training Net http://www.tkpkenshu.net/

TKP Corporation
　Address: 2F TKP Ichigaya Building, 8 Ichigaya-Hachiman-cho, Shinjuku-ku, Tokyo
　Representative: Takateru Kawano, President and CEO
　Established: August 15, 2005
　Capital: 12 billion JPY (as of November 2019)
　Business Description: Hotel banquet and rental meeting room operations, hotel and resort business, etc.
　https://www.tkp.jp/