Video Explanation: How to Leverage Japan's Largest Corporate Database for Sales

Integrating Corporate Information Stored in Databases with SFA and MA

To those in charge of SFA or MA, are you contributing to increased sales in your sales and marketing operations?
Companies that successfully leverage sales support tools to increase revenue share a common trait: their SFA and MA data is comprehensive and well-maintained.

However, various statistics and surveys indicate that many companies face significant challenges with their data.

Challenges Regarding Internal Corporate Information

Specifically, there are three major challenges.

Challenge 1: The Burden of Data Entry

Without accurate data entry, it is difficult to effectively utilize data within SFA or MA systems. However, when customer data entry becomes time-consuming and laborious, it tends to be neglected. Since data entry is not a core task for employees, this tendency is perhaps inevitable. Consequently, there are inherent limitations to manual data entry.

Challenge 2: Data Duplication

It is common for the same company to be registered under different names due to variations in notation. Former company names, new company names, address changes, corporate bankruptcies, abbreviations versus formal names, old versus new kanji characters, and names containing alphabets are all causes of duplicate registrations. Even slight differences or minor errors can prevent sales support tools from recognizing them as the same company, making them unsearchable.

Furthermore, if entered information is not updated, data that was once usable becomes obsolete.

Main Causes of Duplicate Registration

● Changes in company names
● Relocation of addresses or municipal mergers
● Corporate bankruptcies and mergers
● Registration using abbreviations
● Duplicate registration due to old and new kanji characters
● Company names containing alphabets

Challenge 3: Insufficient Data Volume

Even if the headquarters name is known, there is no corporate information database that covers small regional branches. It is not uncommon to be unable to find information on B2B factories or research laboratories that are not listed in phone directories.

Solutions Provided by the LBC Corporate Information Database

These data and corporate information challenges can be solved by the LBC corporate information database.

LBC is one of Japan's largest corporate master databases.
It holds information on 12.5 million business locations, far exceeding the data available from listed companies, credit research agencies, legal affairs bureau registries, and the National Tax Agency's corporate numbers. It covers the attributes of business locations nationwide, from large corporations to individual shops. You can also visualize the capital relationships and headquarters-branch relationships between companies using the grouping function.

Because it also holds learned data on past abbreviations and relocations, it can achieve high-precision data matching. It automatically handles company name changes, group consolidations, relocations, and municipal mergers. It also corrects differences in notation, omissions, and variations with high accuracy.

• View More Detailed Information on LBC

Summary

To effectively utilize sales support tools like SFA or MA, it is essential to maintain the data entered into them. However, continuing maintenance with internal resources is difficult.

Our database, LBC, built by uSonar, is the definitive corporate master database for solving data challenges. If this article has piqued your interest, you can view more details below.