Video Tutorial: How to Leverage Japan's Largest Corporate Database for Sales

Integrating Corporate Information Stored in Databases with SFA and MA

To those using SFA or MA tools, are you effectively contributing to sales growth in your sales and marketing operations?
Companies that successfully leverage sales support tools to increase revenue share a common trait: they maintain high-quality data within their SFA and MA systems.

However, various statistics and surveys indicate that many companies face significant challenges regarding their data.

Challenges Regarding Internal Corporate Information

Specifically, there are three major challenges.

Challenge 1: The Burden of Data Entry

Without accurate data entry, it is difficult to effectively utilize data within SFA or MA systems. However, when entering customer data becomes time-consuming and laborious, it often gets neglected. Since data entry is not a core task for employees, this tendency is perhaps inevitable. Consequently, there are inherent limitations to manual data entry.

Challenge 2: Data Duplication

It is common for the same company to be registered under different names due to variations in notation. Factors such as former versus current company names, address changes, corporate bankruptcies, abbreviations versus formal names, variations in kanji characters, and the inclusion of alphabetic characters all contribute to duplicate registrations. Even slight differences in notation or minor errors prevent sales support tools from recognizing them as the same company, making them unsearchable.

Furthermore, if entered information is not updated, data that was once useful becomes obsolete.

Main Causes of Duplicate Registration

● Changes in company name
● Relocation of offices or municipal mergers
● Corporate bankruptcy or mergers
● Registration using abbreviations
● Duplicate registration due to variations in kanji characters
● Company names containing alphabetic characters

Challenge 3: Insufficient Data Volume

Even if the headquarters name is known, there are no corporate information databases that cover small regional branches. It is not uncommon to be unable to find information on B2B factories or research laboratories that are not listed in telephone directories.

Solutions Using the LBC Corporate Information Database

These data and corporate information challenges can be resolved by the LBC corporate information database.

LBC is one of Japan's largest master databases for corporate entities.
It holds information on 12.5 million locations, far exceeding the data available from listed companies, credit research agencies, legal affairs bureau registries, and the National Tax Agency's corporate numbers. It covers business attributes across the country, from large corporations to individual shops. You can also visualize capital affiliations and the relationships between headquarters and branch offices using the grouping function.

Because it also holds previously learned data regarding abbreviations and relocations, it enables high-precision data matching. It automatically handles company name changes, group consolidations, relocations, and municipal mergers. It also corrects notation discrepancies, omissions, and variations with high accuracy.

• View More Detailed Information on LBC

Summary

To effectively utilize sales support tools like SFA or MA, it is essential to maintain the data entered into them. However, continuing to perform this maintenance with internal resources is difficult.

Our database, LBC, built by uSonar, is the definitive master data solution for corporate entities that resolves these data challenges. If this article has piqued your interest, you can view more details below.