Over 50% of respondents want to know which companies are considering what! The need for intent data in new business development has been highlighted.
We conducted a survey of 498 professionals in corporate planning, marketing, and sales roles regarding the realities of B2B new business development.
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Document Overview
This document presents the results of a survey on the importance, methods, and challenges of new customer acquisition.
When we surveyed the challenges and concerns regarding new business development, issues with the "accuracy of sales lists" ranked highly, in addition to a lack of skills and know-how. Specifically, nearly 30% of respondents expressed a desire for "additional information indicating needs" (intent data) for target customers in their sales lists, and the survey revealed that more than half of these respondents are seeking data on which companies are considering what.
Furthermore, the survey results indicate that while approximately 70% of respondents across all industries prioritize "New Business Development," only about 40% reported that they were able to "Achieve Their Targets." Information indicating needs (intent data) is becoming the key to new business development.
In addition, this report explores various perspectives, including the accuracy of sales lists and desired improvements for customer databases.
Please download the detailed report to learn more.
Recommended for the Following Professionals
Those tasked with new business development or sales strategy planning
Those looking to review the accuracy of their company's sales lists and data management methods
Those aiming to strengthen efficient B2B sales through data utilization
Survey Overview
- Survey Method: Internet Research (Survey Cooperation: B2B Marketing, Inc.)
- Survey Period: March 5, 2025 – March 8, 2025
- Survey Target: Men and women aged 30 to 59 who are employed as full-time staff at B2B companies and are engaged in corporate planning, marketing, or sales-related duties
- Number of Respondents: 498
![The Key to New Business Development is Intent Data! What Kind of Customer Database Do Sales Teams Really Need? [B2B Research Report 2025]](https://usonar.co.jp/dl/uploads/b2breport2025_01.JPG)
