Over 50% Want to Know Which Companies Are Considering What! The Need for Intent Data in New Business Development Is Highlighted.
We conducted a survey of 498 professionals in corporate planning, marketing, and sales regarding the realities of new business development in B2B companies.
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Document Overview
This document presents the results of a survey on the importance, methods, and challenges of new customer acquisition.
When we surveyed the challenges and concerns regarding new business development, the 'accuracy of sales lists' ranked highly alongside a lack of skills and know-how. Specifically, nearly 30% of respondents expressed a desire for 'additional information indicating needs' (intent data) in their sales lists, and more than half of them revealed that they are seeking data on 'which companies are considering what.'
Furthermore, the survey results showed that while approximately 70% of respondents across all industries consider 'new business development' to be important, only about 40% answered that they had 'achieved their goals.' Information indicating needs (intent data) is becoming the key to new business development.
This report also explores various perspectives, such as the accuracy of sales lists and the desired features for customer databases.
Please download the detailed report to learn more.
Recommended for the Following Professionals
Those tasked with new business development or the formulation of sales strategies
For Those Looking to Review Their Sales List Accuracy and Data Management Methods
For Those Looking to Strengthen Efficient B2B Sales Through Data Utilization
Survey Overview
- Survey Method: Internet Research (Survey Cooperation: B2B Marketing, Inc.)
- Survey Period: March 5, 2025 – March 8, 2025
- Survey Target: Men and women aged 30–59 who are full-time employees at B2B companies and are engaged in corporate planning, marketing, or sales-related duties
- Number of Respondents: 498
![The Key to New Business Development Is Intent Data Utilization! What Kind of Customer Database Do Sales Teams Really Need? [B2B Research Report 2025]](https://usonar.co.jp/dl/uploads/b2breport2025_01.JPG)
