Product Introduction: uSonar (Corporate Data Utilization and GTM Strategy)

uSonar: A Cloud Service for Data-Driven GTM Strategy Formulation

What Is a GTM (Go-To-Market) Strategy?

GTM (Go-To-Market) refers to the systematic approach where sales and marketing teams collaborate to define how to present a company's services to customers in the most compelling way.
It aims to identify methods for maximizing product or service revenue and is developed by considering numerous factors, including market trends, customer profiling, promotional channels, competitive intelligence, and pricing strategies.
In markets where competition is expected to intensify, it is considered essential to strategically execute and analyze GTM strategies to continuously increase the market penetration of a company's products and services.

Data Utilization to Maximize GTM Strategy Effectiveness

A GTM strategy is a critical component for corporate success in the market, and it requires sufficient time and resources to develop.
Designing a strategy based on data is essential for achieving higher accuracy and better results.
Formulating a GTM strategy without data carries the risk of misjudging target markets or customer profiles, which may lead to executing ineffective measures through inappropriate marketing channels. Furthermore, in sales operations, it may result in missed opportunities by delivering messages that do not align with the needs of prospective customers.
An uncompetitive GTM strategy can negatively impact overall corporate activities.
Data utilization is an indispensable element for maintaining competitiveness and delivering proposals that stay one step ahead of the competition.

Formulating a Data-Driven GTM Strategy

Our company-developed uSonar is a cloud-based B2B database equipped with comprehensive, up-to-date corporate data.
We collect information daily, including contact details for one of the largest collections of companies and business locations in Japan, as well as industry trends and news. We integrate this information into insights that directly address business needs, providing high-quality, accurate B2B data.
Because it provides the information necessary for discovering new customers and formulating approach methods in a one-stop solution, it eliminates the need to extract data from various sources when developing GTM strategies.

For detailed features, please refer to the uSonar section on this page, or feel free to contact us via the bottom of this page.