How well do you understand the priority markets your company should be targeting?
We conducted a survey of 500 corporate planning professionals regarding B2B market development, focusing on the utilization of data.
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Document Overview
The survey results indicate that while approximately 82.4% of respondents across the industry agree that "identifying markets to target is critical," about 84.4% report that "market development efforts are not yielding sufficient results for business performance."
This document provides the latest information on data utilization in market development, including industry-specific trends and conditions, as well as effective strategies for market expansion.
Recommended for the Following Professionals
Those tasked with market development and new customer acquisition
Corporate planning and sales strategy professionals looking to identify target markets for their company
Those who wish to analyze their company's strengths by determining their current market share
Survey Overview
- Survey Methodology: Internet Research
- Survey Period: 2023.12.20 - 2023.12.22
- Survey Target: Planning Professionals in B2B Companies (Corporate Planning, Business Planning, Marketing, Public Relations, Advertising, Sales Promotion, and Sales Strategy)
- Number of Respondents: 500
