How well do you understand the priority markets your company should be targeting?
We conducted a survey of 500 corporate planning professionals regarding B2B market development, focusing on the use of data.
Please enter the required information in the form and submit it; we will send you the download URL via email.
Report Overview
The survey results indicate that while approximately 82.4% of respondents across all industries agree that identifying markets to develop is important, about 84.4% feel that their current market development initiatives are not yielding sufficient results for business performance.
This report examines the latest trends and status of data utilization in market development across various industries, while also introducing effective strategies for successful market expansion.
Recommended for the Following Professionals
Those tasked with market development and new customer acquisition
Corporate planning and sales strategy professionals looking to identify target markets
Those who wish to analyze their company's strengths by determining market share
Survey Overview
- Survey Method: Internet Research
- Survey Period: December 20, 2023 – December 22, 2023
- Survey Target: Professionals in B2B companies working in planning roles (Corporate Planning, Business Planning, Marketing, Public Relations, Advertising, Sales Promotion, and Sales Strategy)
- Number of Respondents: 500
