How well do you understand the markets your company should prioritize?
We conducted a survey of 500 corporate planning professionals regarding B2B market development, focusing on the role of data utilization.
Please fill out the required information in the form and submit it; we will send you the download URL via email.
Report Overview
The survey results indicate that while approximately 82.4% of respondents across the industry agree that identifying markets to target is important, about 84.4% report that their current market development initiatives are not yielding sufficient results.
This report examines the latest information on industry-specific conditions and trends regarding data utilization in market development, while also introducing effective strategies for market expansion.
Recommended for the Following Professionals
Those tasked with market development and new customer acquisition
Corporate planning and sales strategy professionals looking to identify target markets for their company
Those who wish to analyze their company's strengths by understanding their current market share
Survey Overview
- Survey Method: Internet Research
- Survey Period: December 20, 2023 – December 22, 2023
- Survey Target: Professionals in B2B companies working in planning roles (Corporate Planning, Business Planning, Marketing, Public Relations, Advertising, Sales Promotion, and Sales Strategy)
- Number of Respondents: 500
