How well do you understand the priority markets your company should be targeting?
We conducted a survey of 500 corporate planning professionals regarding B2B market development, focusing on the use of data.
Please fill out the required information in the form and submit it; we will send you the download URL via email.
Report Overview
The survey results indicate that while approximately 82.4% of respondents across all industries agree that identifying markets to develop is important, about 84.4% feel that their current market development initiatives are not yielding sufficient results for business performance.
This report provides the latest information on the status and trends of data utilization in market development across various industries, while also introducing effective methods for successful market expansion.
Recommended for the Following Professionals
Professionals Tasked with Market Development and New Customer Acquisition
Corporate Planning and Sales Strategy Professionals Seeking to Identify Target Markets
Professionals Seeking to Analyze Strengths by Understanding Their Market Share
Survey Overview
- Survey Method: Internet Research
- Survey Period: December 20, 2023 – December 22, 2023
- Survey Target: Professionals in Planning Roles at B2B Companies (Corporate Planning, Business Planning, Marketing, Public Relations, Advertising, Sales Promotion, and Sales Strategy)
- Number of Respondents: 500
![[B2B Research Report] Survey on the Actual State of Data Utilization in Market Development](https://usonar.co.jp/dl/uploads/btob_report_market01.jpg)
