Visualize TAM/SAM/SOM in a Data-Driven Way with PLANSonar

What Are TAM, SAM, and SOM?

The indicator representing the total revenue opportunity for a product or service is called the Total Addressable Market (TAM).
It is defined as the maximum potential market size and is considered a valuable tool for efficiently identifying potential customers.

The portion of the TAM that represents your specific target market is called the Serviceable Available Market (SAM).
The portion of the SAM that your company can realistically reach through its sales activities is called the Serviceable Obtainable Market (SOM).

Since the SOM can be viewed as the target market share for your product or service, it is frequently used to calculate corporate sales targets.

Leveraging Corporate Data

Accurate corporate data is essential for understanding TAM, SAM, and SOM.

Calculating TAM

While calculating TAM efficiently is important, it requires having a reliable foundation of corporate data.

Here, you can calculate your company's TAM by utilizing LBC, a proprietary corporate database covering 12.5 million locations across Japan, built by uSonar.

Start by calculating the TAM for your company or business.

Visualizing SAM and SOM

Furthermore, to perform the necessary filtering to create SAM and SOM, it is crucial to understand the corporate characteristics of both your current and potential customers.

The ability to filter by criteria such as industry and number of employees, as well as by "challenges" and "interests," significantly improves the precision of your targeting.

Additionally, the freshness of the information used for filtering is also critical.

Data-Driven Visualization of TAM/SAM/SOM

PLANSonar, developed by our company, allows you to create filtered corporate lists using the latest corporate data.

This enables you not only to define the market your company can approach but also to extract specific company lists.

Furthermore, you can integrate detailed information about the filtered companies into your SFA or CRM. This allows you to formulate sales strategies focused on the customers your company can effectively reach.

For more information on features, please check the details of PLANSonar on this page, or feel free to contact us via the form at the bottom of this page.

Summary

PLANSonar, which is powered by our proprietary corporate database, allows you to easily create filtered corporate lists.
If you are interested in visualizing TAM, SAM, and SOM after reading this article, please feel free to contact us.