Visualize TAM/SAM/SOM in a Data-Driven Manner with PLANSonar

What Are TAM, SAM, and SOM?

The metric representing the overall revenue opportunity for a product or service is called the Total Addressable Market (TAM).
It is often described as the maximum market size available, providing an efficient way to list potential customers.

The portion of the TAM that represents your target market is called the Serviceable Available Market (SAM).
The portion of the SAM that can be reached through your company's specific sales activities is called the Serviceable Obtainable Market (SOM).

Since the SOM can be interpreted as the target market share for your product or service, it is frequently used to calculate corporate sales targets.

Leveraging Corporate Data

Accurate corporate data is essential for understanding TAM, SAM, and SOM.

Calculating TAM

Efficiently calculating TAM is important, but it requires having access to a comprehensive corporate database as a baseline.

Here, you can calculate your company's TAM by utilizing LBC, a corporate database independently built by uSonar that covers 12.5 million locations nationwide.

First, let's calculate the TAM for your company or business.

Visualizing SAM and SOM

Furthermore, to perform the necessary filtering to create SAM and SOM, it is crucial to understand the corporate characteristics of both your current and potential customers.

The accuracy of your filtering will change significantly depending on whether you can select companies based not only on industry or number of employees, but also on axes such as "business challenges" and "interests."

Additionally, the freshness of the information used for filtering is also critical.

Data-Driven Visualization of TAM, SAM, and SOM

PLANSonar, developed by our company, allows you to create filtered company lists using the latest corporate data.

This enables you not only to define the market your company can approach but also to extract specific company lists.

Moreover, you can integrate detailed information about the filtered companies into your SFA or CRM. This allows you to formulate sales strategies focused on the customers your company can actually reach.

For more information on these features, please check the details of PLANSonar on this page, or feel free to contact us via the bottom of this page.

Summary

With PLANSonar, which is equipped with our proprietary corporate database, you can easily create filtered company lists.
If you are interested in visualizing TAM, SAM, and SOM after reading this article, please feel free to contact us.